To some folks who visit this blog, it probably looks like I’ve slowed down in creating content. There’s both truth and non-truth to this statement.

While doing my consulting out of town, I find that I get back to the hotel and I’m just exhausted. I have two different biorhythm schedules, depending on where I am and “when” I am.

When I’m home, on Eastern time, I stay up until 2:30 or 3 in the morning and sleep usually until 9 or 9:30 and take naps whenever I feel the need. Because I keep irregular hours, I can work at any time of the day and also have lots of time to blog and all is good with the world.

When I’m on the road, on Central time, from Sunday night through Thursday night I “try” to get to bed by midnight because I have to be up at 6:30 to be at the office by 7:30. Of course there’s no naps coming, so I get really tired, have to find ways of staying awake in the afternoons, and often come back to the room and then take a nap, rush to dinner, and literally try to stay awake until later so I won’t wake up too early the next day.

On the weekends, I revert back to my “norm”, only an hour behind when I’m at home… sometimes. Sometimes I stay up later, knowing I probably wouldn’t stay up so late at home, sometimes I crash because I’m just exhausted.

Either way, it’s taken a toll on blogging, but that’s not the only thing going on.

I’ve finally started making a more concerted effort to edit my second book on leadership. I’m committing at least a little bit of time each night to it because I want to get it done some time within the next couple of months so I can get a couple of people to read it.

I’ve also committed myself to trying to do a video every day this month for my business channel on YouTube. This is new content and it’s me putting in time to build up the portfolio there. If you’d like an example, here’s last night’s video on communicating with irate people:

http://www.youtube.com/watch?v=-cNM1bg68WA&feature=share
 

I’ve also been creating videos on my other YouTube channel, though not as often; here’s the latest video from there, which prompted me to write on this topic:

http://www.youtube.com/watch?v=lorAQJVxtLk&feature=share
 

Two other things. Today I was interviewed for a radio program that was turned into a podcast by a guy named Fasil Khan, who owns Khan Coaching, and the hour-long podcast is here: http://lawandorderoflifeddv.com/leadership-mitch-mitchell. And a few days ago a guest post I wrote for Jessica Peterson of Customer WOW Project went live, and since I don’t think it’s getting much love I’m going to link to it here, as it’s titled Business Tips From Mitch Mitchell, though I’d titled it 10 Things To Know If You Want To Go Into Business For Yourself.

I have still been writing here and on my other blogs as well, just not as often. So you see, I’ve still been following on my never ending quest to continue creating content, but I’ve been spreading myself around. Still, in my own way I keep trying to prove why we all must create content if we hope to keep our names out in front of others, even if it’s not always in our own space.

Why must we create content? Let me highlight the reasons…

* new content helps keep our websites or blogs fresh

* new content lets people know we have things to say and helps encourage them to keep coming back for more

* new content helps you build up a credible portfolio that you can always direct people to

* new content helps you to learn how to become more creative and to hone a style that works well for you

* new content could potentially help make you famous, ala getting a video to go viral

* new content can enhance your status as an expert/specialist/rock star; take your pick

For me, new content means someone’s always finding me for something, and I get interview opportunities. On my regular YouTube channel, I’ve had the opportunity to interview other people as well, and hopefully some of them have used their interviews to promote themselves, as I did with the interview above. Even if it’s not my content specifically it’s still me, and any chance I get to promote myself more, and it’s free… no brainer!