Tag Archives: advertising ethics

Would You Recommend Something Unethical For Money?

Before I forget, I want to let you know that I wrote a guest post on a blog called Marcie Writes, which works well since the owner is Marcie Hill. It’s titled 5 Steps Towards Blogging Integrity and I think it’s a very good post, not necessarily because I wrote it but because I wrote a guest post for someone who asked for it and I wanted to make sure it would be really good. That’s how guest posting is supposed to work when you ask people if you can write a guest post for them or if they ask you; always give your best. In its own way it segues into today’s topic.

A Man Without His Word Means Nothing
Catherine Rankovic via Compfight

How many of you have heard of something called “payday loans“? If you haven’t, the concept is that if you need money and know you’re getting paid on Friday, if you will, but it’s Wednesday, you can go to an establishment, take out money now, then pay it back on Friday at a “nominal” interest rate.

To some people it sounds like a great way to get an advance on their pay, but the way I see it, and if you follow the link above you’ll see more reasoning, it’s a scam perpetrated against those without a lot of financial acumen and can lead to both untold debt and dangers people aren’t ready for. It’s people allowing themselves to be taken advantage of, with interest rates that can skyrocket at a moment’s notice and, in some cases, being charged daily, and eventually leave a person not being able to keep up and, well, leaving bankruptcy as a final decision to make if they’re not able to pay off the entire amount immediately.

Yes, I think this is unethical, and I’m not the only one. The Federal government is now investigating mainstream banks that are participating in this, including many that were bailed out by the government back in 2009. Eventually they may get to everyone, but this shows that they’re concerned enough to worry about it.

It’s under this belief in ethics that I was dismayed when I came across a post some weeks ago by someone I usually think is pretty cool, Zac Johnson, who wrote a post titled Is It Time You Started Looking At Promoting Pay Day Loans? In the article, he talks about how it’s one of the fastest growing programs in the world and how some affiliate marketers might want to think about hopping on the bandwagon financially, even though there’s a “slight” disclaimer near the end of the article: “No matter what your personal opinions are on pay days loans and whether they are ethical or not, you need to think of the situation from an advertising stand point.”

I’m sorry, but I personally disagree. The statement alone proves that even Zac knew there was an ethical standard being crossed when he wrote it, and he talked about it in a positive way anyway. There are a lot of people going to dog fighting matches or watching videos of the clubbing of baby seals; would you promote that in positive ways if they were making lots of money?

Along the lines of when I asked the question What Will You Do For More Followers, I ask just what will you do for money? If you truly believed payday loans were the greatest thing on planet Earth and decided to promote it, that’s one thing; if you know up front that there’s an unethical component to it, are you going to do it just because it might pay well? If racism paid well would you promote it if it didn’t fit in with your morality? What about child porn, videos of death, cruelty to animals, etc?

There may be things you find unethical that you’ll complain to someone else about that doesn’t find it unethical. In that case it’s more on you than on the other person. But if you know it’s unethical and you promote it anyway, or the other person knows or believes its unethical and promotes it anyway, what does that say about your commitment to principles? Is making a buck, no matter how much it is, really worth your self respect, let alone the respect of others?

I know what I think; what say you?