I think I give a lot of advice on this blog, as well as a lot of commentary. I’ve helped a lot of people by showing the results of research, or testing things so they don’t have to. I don’t believe I’ve ever really held back on a topic when I’m writing about something unless it was personal.
by Andrew Steinmetz
With that said, I’ve also sometimes wondered why none of the products I’ve created sell here. I know I said that I don’t expect this blog to make a lot of money, but I do expect it to make some. Many comments indicate that there are some relatively new folks who visit and glean information from this blog, yet I’ve never sold any of my books or my webinar from this blog, though luckily I’ve sold them from other places.
What’s leading me into this conversation? The other day someone who I follow on Twitter posted something that said you could learn how someone else made $8,000.00 while on vacation through membership sites, and if you followed the link you could learn how. Well, I thought that was intriguing, as I’ve thought about membership sites, and so I followed the link and got to this page that I’m not going to advertise right now. There was a short video which said if you gave your name and email address, there would be 5 videos that would explain how she’s able to make great money through membership sites. I figured that within 5 videos I might glean some pretty good information, so I gave up the information to one of my rarely used sites; that’s how I subscribe to many things.
I got immediate access to all 5 videos, and I started watching them; took me an entire day, as I had other things to do as well, but eventually I got through all of them. And when I was finished? The only thing I got out of it was that she’s got all of her membership sites set up for recurring billing; that’s it. She talked about concepts, about statistics, and showed a lot of other people’s blogs, but never got to what I wanted to hear, which was just what someone might put into a membership site.
For instance, she mentioned a website where people could get together to talk about autistic children. Okay, that sounded good, but is there content in there? Are there videos or podcasts? How much? Is any material original, or gleaned from other sources? See, to me that’s pertinent information; that’s the type of thing that would help me decide if I wanted to not only create a membership site, or even to join one. I’ve actually joined a couple here and there in the past, only to be disappointed by one thing or another.
Now here’s the thing. Within hours of getting the link to the videos, the emails started coming about a course on how to create a membership site. At that point I pretty much figured I probably wasn’t going to get anything out of the videos, but I found it amazing that, in total, the videos were about 80 minutes long. How can anyone talk for 80 minutes and not say anything, and not be a politician?
The strange question to ask then is are you ever disappointed in free things, and do you deserve the right to be? I’m of two minds. One, if it cost you nothing and it didn’t work quite right, then you got what you paid for. Two, if something took up a lot of your time and at the end you got nothing out of it, then that’s something entirely different. That’s like sitting through an entire presentation geared to get you to pay someone thousands of dollars to create multiple websites for you by telling you how much money other people make and not telling you how other than “they sold cat brushes and made $100,000 in a week!”
What are your thoughts on this type of thing? Do you like the tease to buy, or will you buy if someone can at least offer you something up front that maybe you didn’t know?