Protecting Your Social Media Presence By Not Being Stupid

Who remembers the name Anthony Weiner? In 2011 he was an up and coming democratic senator from New York who had given a wild and woolly speech at a fundraiser for President Obama and he was being touted by national news sources as the next big political star. He was married to a woman who was Hillary Clinton’s second in command when she was secretary of state, they were young and relatively photogenic, and he was on top of the world.

Day 23 - Addicted
nataliej via Compfight

A few months later he was notorious for being stupid by being found putting nude photos of himself out to young women (insert your own joke here) and hitting on them on Twitter and a few other online places, and of course someone knew who he was and outed him. Career gone, late night jokes aplenty, with a pregnant wife who, luckily, was able to hold onto her job because it turns out she’s good at it. And he couldn’t stop himself, getting into more trouble while trying to run for mayor of New York City.

There are many people who are scared of being on social media because they’re afraid that people are going to find out things about them that they’d rather not be known. It’s true, social media can be a frightening place when it comes to your privacy. It doesn’t even have to be you violating your own privacy; get caught doing something a bit off color somewhere and you can bet someone took a picture of it, will probably upload it, and will tag your name to it, even if you had no idea it happened.

Having said that last part, it should become clear that without being on social media you have no control whatsoever, and thus it becomes imperative to have a social media presence.

First, it’s not as bad as it might seem. Most people, if they’re your friends, will respect your privacy.

Second, you will get to work on controlling how people see you by putting up and then putting out only what you’re not scared to share. If you’re in business it’s a great way to help advertise what you do and keep abreast of what’s going on in your industry.

Third, if something shows up that you’d rather not have out there, you can always contact that person to ask them to remove it, and if they don’t then you have an opportunity to spin it your way into something positive; that is, unless it was also on the nightly news.

In today’s world, treating social media like an ostrich with its head in the ground (by the way, that’s not true, but it’s a great metaphor) can only hurt you if you allow someone else to define who you are without giving yourself a fighting chance. You don’t want to put out anything that will show you in a bad light, but if you do, at least you can fix it if you’re a part of it all.
 

Digiprove sealCopyright secured by Digiprove © 2015 Mitch Mitchell

Everything Isn’t For Every Blog Or Website

Most of you know I love the plugin called CommentLuv. I’ve been a fan of that plugin since 2008, so much so that I went ahead and paid for the premium version, which comes with a few more bells and whistles.

Sweet Sweet Sugar Candy!
Vinoth Chandar
via Compfight

Lat year, I noticed that it wasn’t working on this blog. That occurred after an update, which the premium version has at least once a month so it was easy to spot. That it only stopped working on here was odd, so I contacted customer service for help.

After going back and forth in a few emails, turns out the problem is that I removed the footer here years ago because it had this bit of code in it that was falsely indicating what the blog was about. Most websites don’t have this as a problem but most blog themes come with a footer where, if you want or its an option, you can add even more links to your site. I couldn’t add anything to it, and I had problems with any alterations, so I just removed it. The blog works perfectly without it, and I never looked back.

However, the upgraded premium plugin needs the footer to do its job. For me, it kind of stinks, as my theme is pretty old, but which I’ve modified over the years, and I’m not in the mood to get a new one. During testing I swapped to one of the current WordPress themes to see if it would work, and it didn’t. So, whether it’s the footer or not is still out there, but the reality is that I had to load a previous version to get it working again and I’ll just have to be happy with that for now.

What this points out is that the latest and greatest isn’t always so for everyone, and holding onto something old isn’t always the best way to go either. I’m sure there are still many XP users out there who think it’s the bees knees (does anyone say that anymore?) and swear they’re never going to switch up, but last year when Microsoft finally stopped supporting it. If anything goes wrong you’d best be ready to pony up some big bucks for someone to come fix it, as most have moved on to newer operating systems, or be ready to totally wipe your system and load the disk that came with it, without knowing if any of the updated files will still be available.

Back in the early 2000’s the big thing most people wanted was some kind of flash on their websites. It was pretty, bold, and, well flashy. It also didn’t look good for everyone because sometimes it didn’t match up with what their business said they did. I’ve seen a lot of those websites over the years, and most of them have no rankings whatsoever; so sad… As a matter of fact, I’ve removed Flash from my computers, which is problematic because I’m a major fan of Firefox and none of the Flash content on other sites will play on it. However, Chrome seems to be converting all Flash stuff to HTML5, so if I really want to see something I just paste it there.

This is why you need to take a look at your website and your blog every once in a while to make sure everything’s working the way you want it to, as well as to do an evaluation as to whether it’s really getting the message across that you’re hoping to get out to the world. Remember my post about another plugin that started giving me trouble?

It doesn’t mean everything has to change, but it does mean you need to know what’s going on so you can make the determination as to whether to keep on the straight and narrow or make some kind of modifications here and there.

Due diligence is always the best way to go.
 

Digiprove sealCopyright secured by Digiprove © 2015 Mitch Mitchell

Promoting Yourself In Social Media; My Personal Study

I began the year with a couple of goals that I thought I needed to work on to help increase both my business and my web presence.

OU Learn About Fayre 2014
Chris Valentine via Compfight

What I realized is that, even though I’ve been online for a whole lot of years, which includes hitting 10 years on my business blog and 7 years on this blog, overall I’m still an unknown entity. I’m not sure if it’s because my name, Mitch Mitchell, is the same as Jimi Hendrix’ drummer’s name, or whether my writing style isn’t enough to capture enough people’s attention, or maybe all those times that I’ve been out of town and haven’t commented on as many blogs as I used to in the past, has stripped me of any name recognition.

Either that or people just don’t like me anymore. 🙂

In any case, I knew that I had to find ways to get noticed a lot more than I’ve been noticed lately. So I decided to start what I felt like was a more aggressive online strategy of promotion. This post is going to talk about things I’ve done and how they’ve worked out.

Let’s start with Twitter. I’m pretty active on Twitter already, reading a lot of people’s links, commenting on those links, sharing those links, and often finding people to talk to, though pretty late at night. What I realized is that I didn’t share my own stuff enough. So what I started doing is posting links from this blog on Twitter at least five times a day. The way I was doing it initially was kind of problematic, because most of the links I posted were at night instead of during the daytime when there was a possibility that more people would see them.

I did that for about a month and took a look at my analytics and saw that Twitter was now the number two referrer to the blog. However, I didn’t really notice all that much of a difference in traffic to the blog. Still, I’ll take what I can get.

Then I watched a video by a young lady named Amy who has the channel she calls Savvy Sexy Social. She offers all types of marketing tips, especially online, and in this particular video ( I can’t remember which one now) she talked about scheduling tweets during the day. I had never thought about doing this before, but she mentioned that Tweetdeck allowed you to schedule tweets and showed how it works.

I thought that was pretty neat, so I decided to employ that as a strategy. Over the last 10 days I’ve been scheduling tweets to basically run throughout the day, in general covering the period between 9AM and midnight. I figured that anything else I post between the other period I would post live, since I tend to stay up late. I set up my tweets to go live between every 25 to 35 minutes throughout the day, with one exception I’ll mention later.

IMGP0161
Dave Thomas via Compfight

I also decided that I had to add some other things to the mix. So, I added links to my business blog, some links from a couple of other blogs, and actual quotations that I have made on my business blog over the years. It turns out that every one of us is actually quotable based on things we’ve written, and if we go back and look at that stuff we will find quotes that are pretty good.

I decided to start with my oldest blog posts and work forward, and at this point I’m through June 2008, so I have another 6 1/2 years worth of posts to look at. Whenever I post a quote I’ll pop it in within 13 to 17 minutes of the previous blog link, then I can post my next blog link a bit earlier, though sometimes I just start the period at another 30 minutes. Every once in a while I also add a video link.

In just 10 days the traffic to this blog has increased about 15%. I’m thinking that’s pretty good. My Alexa rank (which some people put down, but it’s not a bad thing to look at as a higher level thing) has gone from 378,000 to 308,000 in that period of time; nope, not mad at all. The traffic to my business blog has also increased, but that’s where things get slightly more complicated and I will tell you why.

Around the beginning of the month our buddy Beverly Mahone happened to mention to me that I should think about writing some articles on LinkedIn. At first I was hesitant but then decided what could it hurt. Instead of writing a brand new article, I took an article off my business blog that I had also used on my consultants group blog, made some modifications and put it up. I was amazed at the response it got. People I didn’t know saw it and liked it, a few people shared it to Twitter, some people commented on it, and some of those people started noticing that my business blog links showed up in my profile and they started reading them there and commenting there on them.

I figured that was pretty amazing, so I started writing more articles on that site. To date I’m up to 10 articles, including one I wrote last Friday. That has resulted in about 50 new people wanting to connect with me on LinkedIn, and I’ve had conversations with three people on the phone. It hasn’t generated any real business, but anytime you can make business connections on the phone and you didn’t have to reach out to someone first, it’s always a good thing. So I thank Bev for that recommendation, and I would recommend LinkedIn in a heartbeat.

The other couple of sites I’m on?

Facebook turns out to be a disaster. It seems that they have determined that fewer than 10 people should be allowed to see anything I put on my business page there, even though I have close to 360 people that have subscribed. A couple of times I resorted to putting my link in other groups and on my personal page, where I saw that it got a couple more views generally, but Facebook is a different animal because the way it counts views doesn’t necessarily mean that someone clicked on it. Thus, I have shown no increase in traffic from Facebook, and am very disappointed in it.

Google Plus? Before I came home I was spending a lot of time on Google Plus, mainly sharing things other people put up and occasionally posting something I did. Whenever I do a video it automatically pops up there, but that doesn’t mean it gets all that many views. Those also don’t drive traffic to any of my sites, but possibly to YouTube, and when I checked those analytics I’m not seeing all that much happening either.

So, it means I have to recommend that if you’re going to put out things that you want people to see you should probably be using either Twitter or LinkedIn. Oh yeah, I should quickly mention that I have stepped up my blog commenting again, and as you know I always say that tends to help drive more traffic to your blog or website.

As I wrote last year, if you’re willing to put in the work you can get more traffic and get more people to know you. I figure this is only the beginning for me in some ways, but I’m willing to put in the work.

What about you?

Digiprove sealCopyright secured by Digiprove © 2015 Mitch Mitchell