Does Your Content Stink? Kind Of A Rebuttal

A couple of days ago I came across a post that kind of intrigued me and kind of bothered me at the same time. Actually, my mind said it was fulfilling one of the points of the author, and in that case it probably worked as he expected. In another, however, I’m in almost full rebuttal mode, hence I’m writing about it on my site instead of his.

Abandoned Kits
vladeb via Compfight

The post was titled 10 Signs That Says Your Content Sucks (updated 6/2015; the blog is gone now). Actually, though it said 10 signs, only 9 of them actually ask you a question for you to determine if your content stinks.

I have to say that I disagree that if these points apply in some fashion that it means your content stinks. I want you to read his post so I’m not going into full details with it, but I will at least mention what I’m countering. This means I won’t hit all his points; no need.

First point, journal entries. In essence, he says no one is interested in our lives. Actually, since I decided to be more personal on this blog, I’ve had way more traffic and received a heck of a lot more comments. Beforehand, I think many folks had no clue who I was or what I was about. You can play it too close to the vest in not divulging any personality sometimes. Remember what my most visited post is all about; it was personal and social commentary, and I doubt anyone learned much from it.

Second point, number of comments. The reality is that some of the best stuff written on the internet is not only never seen, but never commented on. Blogging turns out to be a community, and if you don’t give yourself to trying to reach out to others, unless you’re famous for some other reason, you’re going to get neither visitors or comments. Judging your content based on only comments is useless.

Third point, if time were the great predictor of how many comments people were going to get we’d all take a week putting together our posts. Every post isn’t a home run, just like every song on an album (or CD; I still like to refer to them as albums) isn’t a top 10 hit. If you’re looking for that kind of perfection you’re never going to attain it, and you risk alienating your audience because they have no idea when something new is coming.

Fourth point, fan mail. Yes, I get some fan mail. But I receive a heck of a lot more comments than fan mail. Truthfully, I didn’t start getting fan mail until probably the middle of last year; it threw me off initially. I tend to view it as some people wishing to express a point of view, but not wanting to be “outed” on the blog itself. On my business blog, I get a lot of email responses whenever I write on topics of racism and diversity instead of comments on the blog. Are those posts better, or are they scary enough for some folks to not want to put their name on it in the blogosphere?

Fifth point, hate mail. Why would I intentionally want to put out a post to receive hate mail? Who am I supposed to be, Rush Limbaugh? I don’t ever want hate mail; I’d rather be ignored if someone didn’t have the guts to post their rebuttal on my blog. However, I have received a version of hate mail twice ever; didn’t like it one bit, especially since one was on a tribute to my dad, thus it was way out of place.

Beautiful woman with grimace beacuse of bad smell. Isolated on white.
Aqua Mechanical via Compfight

Sixth point, is it my responsibility to educate or expect someone to learn something from every post? It’s an interesting point, and one that I believe is what finally makes some people give up blogging. If you don’t diversify, you’re going to stagnate and want to go away.

Did anyone learn anything from my cleavage post (which I had to take down because Google hated it & took my page rank away for a year…), easily the most popular post ever on this blog? What about my story about losing and finding my keys? Were people entertained? Yup! Is there anything wrong with entertaining? Nope. Charles Barkley once said “I am not a role model”; well, he got that one wrong, but what’s not wrong is that “I am not everyone’s educator”. I’ll educate when I want to, but otherwise, as Wanda Sykes like to say, “I’m a be me.”

I think that’s enough. Chris actually made me think, which is good, even if I disagree with his premise. Darren Rowse’s blog gets plenty of comments, but at least half of his posts these days are written by someone else. Are those posts all great content, or are those people who visit because he’s the Problogger? Sometimes, lousy content gets lots of comments, even more than good content; I see it all the time. It’s about connections and community as much as the content. Without content, nothing moves. With good content, you’re afforded one type of opportunity; with bad content, you’re actually afforded another type of opportunity.

But does your content stink based on the number of comments you get? There’s no real way to affirm that. What say you?
 

SMM Strategy, Phase II

Last Monday I posted about my first social media marketing goal. I had said that I was going to have a sticky post for 10 days before the event. Well, give me a few days before that, as in 6 more days. It just didn’t make sense not to advertise this as soon as possible. So, starting tomorrow, there will be a sticky post through the first workshop date, then I’ll slightly modify it and leave it up through the second one. The first date is July 22nd, the second August 19th.

What’s been the next stage of marketing this event? First, I finally created my version of the advertising & registration page and put it on my other site. In the last post I was sending you to Renée’s calendar page, and I decided that I wanted to create a marketing and sales page that looked more like our flyer and finally put a biography of sorts online so people who didn’t know who I really was could learn something about me, and of course Renée as well. Oh yeah, the image you see here is on the flyer, as the title of the presentation is “Make A Splash With Social Media Marketing”. 🙂

Second, Renée has sent out the first notifications to her email list. I’m waiting until later tonight to send out my first blast, but this time I’m going to be a bit more circumspect in who I send the notices to. I’ve decided that it’s not worth it to me to send the notice out to people who I don’t know, even if I have their email addresses. My thought is that if I send it to people who don’t know me that well that they not only won’t necessarily be happy, but they won’t forward it to others who might find the topic interesting. I could be wrong on that front, but so be it. If I didn’t learn anything from the last workshop I tried to market, then I need to get out of the game.

Third, you know the Twitter “blast” is coming. Actually, it’s not going to be all that much of a blast, but this week will have 3 different posts, of a sort. Yesterday I put out the new link to register for the event. Today is this post, which also has the link to the post. Tomorrow is the sticky post; 3 notifications in a row with a slightly different message talking about the same thing.

Fourth, I’ve put it out on Facebook. I first put it into my FB business page as a link. Then I added an event mentioning the workshop, but only for July 22nd. I’ll create a new one for the August presentation; I actually think I could create it now for August, but I think it’s way too early to do. I already have one person saying she’s coming to the event, and 3 saying they won’t be able to make it. Hey, it’s on a Thursday, and it’s not right in the city, which means participants living in Syracuse will have to drive at least 40 minutes. Still, and not because I’m putting it on, but I think this event is so worth it, which is why I’m taking part in it.

Fifth, I’ll start mentioning it more often on LinkedIn. I don’t have a place to advertise it a lot, but it will get mentioned enough times to that the message will get out, such that no one should have the opportunity to say “I didn’t know you were doing that.” Nope, not buying it.

That’s where things are going at the present time. I don’t know if there will be another update on this bad boy or not, at least until it’s over. Then again, I probably need to have at least one more beforehand, the last push for success. So, I make no promises either way. By the way, if you see my wife today, wish her a happy birthday; just don’t tell her I told you.
 

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