SMM Strategy, Phase II
Posted by Mitch Mitchell on Jul 5, 2010
Last Monday I posted about my first social media marketing goal. I had said that I was going to have a sticky post for 10 days before the event. Well, give me a few days before that, as in 6 more days. It just didn’t make sense not to advertise this as soon as possible. So, starting tomorrow, there will be a sticky post through the first workshop date, then I’ll slightly modify it and leave it up through the second one. The first date is July 22nd, the second August 19th.
What’s been the next stage of marketing this event? First, I finally created my version of the advertising & registration page and put it on my other site. In the last post I was sending you to Renée’s calendar page, and I decided that I wanted to create a marketing and sales page that looked more like our flyer and finally put a biography of sorts online so people who didn’t know who I really was could learn something about me, and of course Renée as well. Oh yeah, the image you see here is on the flyer, as the title of the presentation is “Make A Splash With Social Media Marketing”. 🙂
Second, Renée has sent out the first notifications to her email list. I’m waiting until later tonight to send out my first blast, but this time I’m going to be a bit more circumspect in who I send the notices to. I’ve decided that it’s not worth it to me to send the notice out to people who I don’t know, even if I have their email addresses. My thought is that if I send it to people who don’t know me that well that they not only won’t necessarily be happy, but they won’t forward it to others who might find the topic interesting. I could be wrong on that front, but so be it. If I didn’t learn anything from the last workshop I tried to market, then I need to get out of the game.
Third, you know the Twitter “blast” is coming. Actually, it’s not going to be all that much of a blast, but this week will have 3 different posts, of a sort. Yesterday I put out the new link to register for the event. Today is this post, which also has the link to the post. Tomorrow is the sticky post; 3 notifications in a row with a slightly different message talking about the same thing.
Fourth, I’ve put it out on Facebook. I first put it into my FB business page as a link. Then I added an event mentioning the workshop, but only for July 22nd. I’ll create a new one for the August presentation; I actually think I could create it now for August, but I think it’s way too early to do. I already have one person saying she’s coming to the event, and 3 saying they won’t be able to make it. Hey, it’s on a Thursday, and it’s not right in the city, which means participants living in Syracuse will have to drive at least 40 minutes. Still, and not because I’m putting it on, but I think this event is so worth it, which is why I’m taking part in it.
Fifth, I’ll start mentioning it more often on LinkedIn. I don’t have a place to advertise it a lot, but it will get mentioned enough times to that the message will get out, such that no one should have the opportunity to say “I didn’t know you were doing that.” Nope, not buying it.
That’s where things are going at the present time. I don’t know if there will be another update on this bad boy or not, at least until it’s over. Then again, I probably need to have at least one more beforehand, the last push for success. So, I make no promises either way. By the way, if you see my wife today, wish her a happy birthday; just don’t tell her I told you.