Google Analytics And Your Blocked Keywords
Posted by Mitch Mitchell on Apr 11, 2013
About two weeks ago I read a post by our buddy Darnell Jackson of youronline.biz titled Is Google Blogger Blocking? His premise was that if you look at your Google Analytics and check to see what keywords you’re being found for that your highest number will be blocked and thus Google’s withholding critical information all of us who do SEO work or try to optimize our content for certain words and phrases can’t fully get the job done. He also sees it as a monetary thing of sorts, and he points to the reality that you could be number one for your search term but if someone ponies up the bucks they’ll actually show up ahead of you.
It’s a post that should be read, and I did leave a comment on it. However, I was getting ready to go out of town for a conference and didn’t have time to really look at it. That’s what this post is about, and it’s not pretty. I agree with Darnell on a lot of it, but I’m not so sure about the money side of it all; here’s my thoughts and research.
I decided to scan the net to see what others were saying about this. I came across many articles for when this first started occurring. What Google determined to do was not show searches for people who were signed into their Google account. They would count the search, but wouldn’t reveal what terms were being searched for. Matt Cutts also stated at the time that this figure would end up being a single digit percentage, which was his way of saying that this information wouldn’t be all that pertinent to us anyway.
You know I had to check that. I went into Analytics and looked at this blog. The terminology Analytics uses is “not provided“, and the percentage of terms it accounts for… 78%! I’m thinking that doesn’t look like a single digit percentage to me. I had to look at my other blogs. My business blog: 85%. My local blog: 55%. My finance blog: 92%. My SEO blog: 74%.
Kind of staggering isn’t it? The remaining search terms make absolutely no sense; there’s nothing one can do with most of them in knowing what to try to work on.
I wondered if it only had this type of effect on blogs, although I was betting the answer would be no. My thinking was that it’s possible that because there’s so much content on blogs when compared to regular websites that maybe the figures would skew differently. The numbers? Main business site: 51%. Secondary business site: 56%. Medical billing site: 34%. Anti-smoking site: 69%. Sales/marketing site: 51%.
This indicates that overall the numbers are lower with regular websites, but they’re still quite punitive aren’t they? Do you think this is helpful at all? What’s the point of having something called Analytics if you can’t get any Analytics? For that matter, why hide search terms when you’re not going to identify the person whose using those terms?
On this front I totally agree with Darnell. It’s unfair and illogical and I’m surprised more people aren’t up in arms about this. Actually that’s not quite true; lots of people wrote about it when it first occurred, but the numbers were much lower then. There are some folks who are writing about it now along with Darnell and myself, such as this article from Website Magazine, but it’s hard to find new stuff. It seems that most SEO folks have resolved to live with it or find another way around it. I have to admit I haven’t paid much attention because I use a Firefox plugin called Rank Checker & type in search terms I’m trying to rank well for on many websites.
Where I don’t agree with Darnell as much is that it’s about money. People have always been able to pay their way to the top, and that hasn’t changed one bit. Instead, what I believe is that Google is working harder on authorship and search related to people we know when we’re signed in.
Over the past couple of years Google seems to have been pushing for “relationship marketing“, if you will, and one of the things I’ve talked about is how you can search for something and see things people you know have either written or recommended in some way before almost anything else. I’m adding the word “marketing” because I think their initial intention was that people would review restaurants and stores and then Google could find ways of contacting those stores, showing them the numbers, and then getting them to pay for extra advertising.
At this point I doubt it’s working quite that way, but I think that’s where they’re going, and though it touches upon money, I think it’s more about relationships, at least right now.
Overall I don’t like it, but other than use something like I’m using there’s little anyone can do about it. Have you checked your Analytics lately? Are some of you using other programs to check statistics with?