Back in April I wrote my first true introductory post about LinkedIn, giving tips on how to use it effectively. Well, it seems that there’s still a lot of folks out there that are using it incorrectly. How do I know? If it’s irking other people then you’re messing it up in my opinion.
Frankly, when it comes to your business the last thing you really want to be doing is getting on people’s nerves. Most of these things are minor, but why get irritate people to begin with I always say. So, here are 5 things one should either stop or start doing.
1. Stop going with the default message when reaching out to new people. Goodness, this was my #1 gripe in the last post and it’s at the top again. How hard is it to write something different, even if it’s just “I think we might be able to do some work together so I’d love to connect with you on LinkedIn”, or “I figure this is a good time to connect with each other here on LinkedIn”?
2. When reaching out to people you want to connect with, don’t lie about how you know them. I cringe when I get a connection message that says “so and so says you’re friends” when I have absolutely no idea who they are.
3. Why don’t you have a picture? Unless I personally know someone I refuse to connect with anyone that doesn’t have an image on LinkedIn. My thought is that you’re either trying to hide something or you don’t have enough knowledge to know how to upload a photograph. The idea of LinkedIn is business networking; why the heck wouldn’t you put up an image?
4. Say something in a group every once in awhile. I don’t belong to a bunch of groups but every group I belong to I participate in every once in awhile, sometimes even more then once in awhile. Sure, it’s free, but what’s the point in being in something you’re never going to do anything in? I called people out in one group that has around 1,600 members yet only 10 people ever talk; that’s just a shame.
5. Make your profile more dramatic than a straight up resume. You’re not auditing for a job, you’re hoping to get some kind of business out of it. If there’s a service or product you’d like to highlight, then do it there. It’s a great opportunity to do something a little different that you might not want to do on your website.