Not counting last week, I’ve been putting a lot of time into increasing the mobile speed for all my blogs and websites. Even though I kept up with my once a week post for this blog and my business blog, overall my writing output has suffered. Hey, I can’t do it all right?

I was going to add “or can I“, but that response would be utopian and I don’t believe in utopia in any way, shape or form. What I do believe is that I can do and show more, not only on this blog but across the board. Below I’m going to give you 4 reasons why I’m going to write at least 12 posts for I’m Just Sharing this month and, hopefully, a bit more content for my other sites as well.

1. I need to kickstart the search engines again.

Truth be told, just because I increased the mobile speed of my blogs doesn’t mean that I’ve suddenly started seeing more traffic. Life doesn’t quite work like that; you have to give search engines a reason to check you out a bit more, and once they start sharing you then hopefully your visitors and commenters will take over from that point.

I know that in my post from January talking about a content experiment I did on my business blog where I had a new post every day in December and how it didn’t get the results I wanted, but leadership is a much different animal and it’s harder to drive traffic to leadership sites. Since this blog used to hum back in the day when I was writing at least 300 posts a year, and even though this is only a short term thing, I figure it’s worth another experiment on what’s supposed to be my most popular blog.

2. I want to show people that it can be done.

Depending on your point of view, blogging is either easy or hard, though most people think it’s fairly hard to keep up with. I’ve always believed that the writing part of blogging is fairly easy if you don’t have too finite a niche, if you know your subject well, and you’re ready to be creative. If every one of my posts were going to be 2,000+ words I could see that as being a bit much, but nothing says that every single post you write has to be a pillar post.

3. Inform, educate, entertain

When it comes to blogging or other social media activities, as long as you’re trying to inform, educate or entertain others with your content, and are willing to engage them in conversation or by comments, the general part of it all is fairly easy. The only hard parts are if you decide to pop links into your new content like I’m doing, finding images, and when needed doing the research. Otherwise, you’re good; trust me on that.

4. Show expertise

Some of you new folks might find this incredible, but in the early years I was kind of a known quantity when it came to the blogging world, at least for this blog. After 11 years of blogging (though that link talks about 10 years, I’ve now been blogging 11 lol) I’ve certainly learned a lot about blogging and writing, and I’ve picked up a good bit of knowledge about social media also.

The thing is, I know a lot about a lot, and I’m also a consultant. I find that when I get really busy working on projects paid or not (my 3 weeks working on mobile speed wasn’t paid unfortunately) other things slow down and I don’t get to show any expertise or authority on anything. I also don’t comment on as many blogs as I used to (for multiple reasons, which I’ll be going into in another blog post this month), even though I share more often these days. I rarely get asked to participate in group blog posts offering my opinion on things like blogging mistakes in my past. I also can’t remember the last time my name was added to a top bloggers list; sigh… lol

Even though I’m going to have a lot of content here this month, I have 4 other blogs to consider as well, and it’s my intention to “up” the amount of content for all of them in September. My intention is to have all the posts written by at least the end of this week, and then postdated so I can use the rest of September to work on other projects. Gotta make a living, right?

After that, we’ll see where it all goes. Now, who want to complain about how hard blogging is? 🙂