Traffic’s Not Down, So Why Is My Alexa Rank Down?
Posted by Mitch Mitchell on May 26, 2011
I’m probably one of the few people that still touts Alexa as a valid informational tool in making at least a cursory determination on how well one’s website is doing online. Even if it’s not precise, as many lament, it’s a good indicator as to whether you’re traffic is doing pretty well when compared to everyone else.
So it’s with dismay that I look at my Alexa rank today and see it hovering around 114,000. Yeah, that’s not bad, but just four months ago it was around 75,000. I look at the numbers and for some reason see myself as a failure. And yet, I know I’m not a failure. After some research I’ve figured out what the deal was, and why it might take me a long time to get something like that back.
Some of you might remember that back in November I decided it was time to do a little bit of publicity as it pertains to products I’ve created, as well as talking about myself a little bit. I started on this blog, then did something similar on my business blog. However, instead of replacing the normal posts, I decided to write a second post for each blog to show up in the evenings. In other words, I was writing at least two posts a day for upwards of a week or more on both blogs.
What that resulted in was my normal traffic for the day posts, then some booster traffic on my evening posts. Those weren’t as well read as the other posts, since they were obviously of a sales nature. Yet, they still generated traffic, and that helped my Alexa status jump nicely for awhile. I went back to look at Analytics and around the same time this blog jumped, my business blog jumped as well, and at one point that site’s Alexa rank was under 200,000. Alas, it’s now around 329,000, and I hope it’s stabilized to some degree, but probably not.
What this proves is that even if traffic isn’t great, writing more posts a day can actually help your traffic grow. This isn’t really news, though, since many bloggers, especially group sites, end up with multiple posts a day, and that would explain how they rank so highly.
Of course the question is can most of us keep up with that kind of schedule and is there a downfall to it. On the first I’d probably say no. On the second, I’d want to say possibly; yeah, that’s definitive, isn’t it? lol Here’s my thinking. Over the past week, as my posts have been slightly erratic for me, some of the posts have gotten a lot more comments, even if it’s taken a couple of days for them to be found. Writing daily helps traffic stay up, but not writing as often helped comments grow. Writing two posts a day on a consistent basis, with no other reason than to drive traffic, just might be overwhelming for readers and people who might want to comment here and there.
It’s something to consider, I suppose. I’ve definitely considered it, and the way my thoughts are at the present time is that I only want to have multiple posts a day if I have something to say that I feel is significant. If it’s going to be a regular post, I’d rather space them out so that I can try to have continuous content instead.
Of course, this is just my thinking; what’s your take on it all?