This was an interesting year for Super Bowl commercials, I couldn’t believe how many of them had men and women in their underwear, mainly men. And let’s just say that these weren’t people almost any of us would consider as “hot”.
Overall there were 68 commercials of mainly what we’re used to. There were car commercials, beer commercials, Doritos commercials galore. There were a few Denny’s commercials with screaming chickens because they were running the free Grand Slam breakfast promotion like they ran last year (and for the second year in a row I missed it, since it was today until 2PM). There was a lot of pre-game controversy over an anti-abortion ad that didn’t quite live up to the hype, and was a much nicer commercial than I was expecting it to be. And there were the usual duds, but that’s to be expected.
Anyway, I have my favorite six, which I’m going to rank in reverse order. It seems that most of my favorite choices weren’t ranked all that high by other consumers, but hey, this is my list. And the commercials are here for your review as well; I wonder how long they’ll stay around this time before I’ll have to go back and find updated ones. Anyway, here we go.
6. Coke, Sleepwalker. This one had a guy who sleepwalks through the jungle and all its dangers because he’s in search of a Coca Cola. I thought it was really creative; critics said they didn’t get it. What’s to get? Course, throw in a little Bolero and I’m a happy guy.
5. Doritos, Dog. This one has a guy sitting on a park bench when a dog comes wanting a Dorito, but has a dog collar that zaps the dog if he barks. My wife didn’t get it, but I loved it. The critics didn’t like this one either; shame.
4. Budweiser, Clydesdales & Steer. Every year we all wait for the Clydesdales, and Budweiser, which wasn’t initially going to do one this year, eventually came through. This time they added a friends back story which included a steer with the same colors as the clydesdales; I thought it was cute, the critics thought it was unoriginal.
3. Letterman, Leno & Oprah. Man, no one saw this coming, and it’s one of two that the critics agree with me on. All we’ve heard over the past number of years was how much David Letterman and Jay Leno have been after each other. And of course we heard how Oprah first didn’t like Dave, and now was against Jay because of what’s going on with Conan. Great spot, and great satire also.
2. Snickers, Betty White & Abe Vigoda. This is the other one critics loved, and it seems it was the most popular ad of the night in most surveys. Having Betty White utter the line “that’s not what your girlfriend said” is a classic, and pulling Abe Vigoda out for another cameo was just a great touch.
1. Doritos, Little Boy. This one started out with a creep factor, but when this little boy drops his video remote, you know it’s on. I liked the sass it showed, and a little boy protecting his mother against someone whose values seem skewed… big ups for me.
And there you are, my favorites. I’m sure you have your own, if you watched the game, or saw any of the commercials; share your thoughts.
Little guy Doritos ad was also my favorite. Letterman great, too! I liked the Google ad, thought it was touching, something you don’t usually see amongst the beer and GoDaddy ads. Least favorite ad–download will.i.am’s remix of My Generation. How dare he change the iconic line “hope I die before I get old!” WRONG WRONG WRONG
.-= Phil´s last blog ..The Who at the Super Bowl =-.
Truthfully Phil, I couldn’t figure out what the change was in the song, and couldn’t figure out what the point of the remix was either, so I’m with you on that one. But I have to say that I didn’t like the Google ad as much; I got the point, but thought it was kind of sedate for the build up it got.
Mitch,
Gotta say that I thought the SB commercials this year were a pretty big disappointment overall. With all the spots Doritos and Bud Light bought I think they did a pretty lame job.
Anyway, I agree with your top three 100%, all the others were pretty forgettable.
-Tim
Thanks Tim. If I’d liked more of the commercials, I’d have added more here, so that tells you what, overall, I thought about them. Some were okay, but not at the top of my list.
That figures, Gomez. Actually, I was confused until the end as to what the commercial was about, and that’s never good for a commercial.
I liked the clydesdale and steer commercial best followed by the doritos one and the sleepwalking one.
Good picks..
.-= Glen´s last blog ..Embrace Change =-.
Good stuff, Glen. Like I said, these were my favorites as well.
Hi Mitch how are you? I have come back to my work after a long time.
.-= chandan´s last blog ..The Super Bowl 2010 =-.
Good to see you after so long, Chandan. I hope all is well.
I agree with only a couple of your picks. I have to dissagree with the Bud Light “nothing comes between friends” one. Really? Puns? Wasn’t even clever. I think I thought of that same joke when i was nine. bad year for superbowl commercials!
Darrell, it’s not the words as much as just the sentiment of the commercial itself. That’s what I took from it.
The man with the coke was one heck of a ride! 🙂 Why the critics don’t get it? Going all the way, against all dangers just for a coke. Ok, absurd but the ending with the hyena was a good one, although it’ll be much cooler if with the lion though. lol..
The Betty White one caught me off guard, completely. I like #3 but slightly too short for me though. The #1 — protecting your loved ones, then the kid got my vote too.
I can’t find a favorite obviously. lol.
.-= Ching Ya´s last blog ..6 Status Updates Scheduler for Twitter, Facebook and LinkedIn =-.
That’s okay Ching Ya. Every one has different tastes, and you might have liked one of the other 68 best.
I like the Oprah one and don’t know how I missed that one. My favorite one was the E-Trade commercial…”Milka what?” …lol
Nikki, I thought the “Milka-what” commercial was pretty good, but I have to admit being freaked a bit by the eyes of the new baby; the original baby in the commercial was preferable to me.