This might seem like a strange question, but it’s an important one; do people know who you are in all the social media circles you’re in? If you think it’s a strange question I’ll explain why it’s not.
Back in March 2011 I wrote a post here titled Why I’m Now Mitch Mitchell. In that post, I basically talked about changing my name in this blog from just Mitch to my full name. Sure, I still compete with the guy who was the drummer for Jimi Hendrix and a particular reporter in Dallas – Fort Worth, but I’m being found. It also worked out well for me, as you saw in my post about Google Authorship.
On every site I go to, that’s the name I use. I link back to my site, as many as possible in as many places as possible. I usually have some kind of bio filled in so people can see what it is I do in all these different circles. My intention, as I’ve stated often, is to grow my influence, as I believe that’s one way to increase income possibilities since I provide services more than products. I’m all over the place online; people might not always remember my name but I know I’m being seen. I can say that because it seems I’m #19 on the list of leaders talking about leadership. Not bad, eh? 🙂
What’s got me talking about this subject then? A few days ago I came across someone I’m connected with on Twitter who I talked to once on a Twitter chat. I decided to see if I could find out more about her. The only link she had on her Twitter page was to one of those About.me sites.
I’m not necessarily a fan of those sites, although I can see the possibilities. It actually gives people a chance to list all the places where they can be found on social media as well as having a bio page where people can learn something about them. It saves on the cost of having to have a website, and if used properly it could work wonders.
However, most people aren’t using it all that well. Some have only an email address on there; how helpful is that? Some might have only a few words here and there; once again, not all that helpful.
In her case she actually has a lot of words on the page. And they tell a lot about her. Only none of it means anything. For instance, favorite colors, favorite flavors of ice cream, what makes you smile… okay, in the context of a blog post that might be interesting, but on an About.me page what is that telling anyone? She does mention where she works; that’s something. But you’d be hard pressed to find her on the website that she links to; once again, tells us nothing.
She has multiple social media pages also; now we’re getting somewhere. Uhhh, nope. Has a blog but no blog posts. Has a Pinterest page but no words and nothing about her at all. Had an Instagram page but, once again, no words and all the Instagram pictures have been moved to her About.me page; pretty young lady but no information. Has accounts in at least 6 other social media sites, but no information on any of them.
You might remember when I took a position on my post regarding whether to follow people as a social media strategy and having no other purpose was worth anyone’s time. I ask the same question here; what’s the point of being on social media sites if you’re not going to participate on any of them? It’s even hard to say you’re wasting your time because you’re not doing anything with them; it’s more that you’re wasting everyone else’s time because you link to these things but none of them mean anything.
She’s not alone by the way. I had the same lament in looking at many of the accounts on Empire Avenue, where people link to blogs they haven’t written in 3 years and other sites that are empty and vacuous because there’s nothing there.
What is the purpose of this type of thing? Any of you doing this, and if so what’s your strategic purpose? What do you think of this type of thing in general?