Blog Writing 101
Posted by Mitch Mitchell on Sep 18, 2014
I’ve written a lot of posts about blogging on my other blog, including some tutorial stuff, so if you want more than what I’m going to talk about in this post you can check those things out here. I find it incredible how many people I run into that, when I start talking about blogging, they start having palpitations. Did almost everyone really have that much trouble writing papers in school?
Writing is as easy or as hard as one decides it should be. Earlier this evening I was reading someone else’s blog post where the guy said he spends 6 to 8 hours writing each blog post. Most of mine takes between 10 & 15 minutes, depending on how much I write and how much internal linking or image adding I do. Most people I talk to say it takes them between 30 minutes to 2 hours to write blog posts.
Remember story writing when you were in school? The teacher told you that every story has to have a beginning, middle and end. Any time you start thinking about writing a blog post, the beginning and the end should write themselves for you most of the time. If you start with a certain point, that’s going to be one paragraph. Unless you write a list post your closing paragraph will be kind of a reiteration of what your opening premise for your post was, with a few things thrown in from the middle.
That should take care of anywhere from 50 to 100 words for you, maybe more. Since the recommendation is to try to write at least 250 words (300 or more is better) you’re already 20 – 40% of the way there.
What should your middle be? It can obviously be almost anything but what are you prepared to do? If you don’t consider yourself all that prolific then let me help you.
Let’s use baseball for this exercise. Let’s say you wanted to write something about the Boston Red Sox and their chances for winning their division in 2014. You don’t know everything about the team but you know enough to be dangerous.
In your opening paragraph you indicated you were going to talk about the Red Sox in 2014, so in your second paragraph you could start by mentioning how the team did in 2013, which included winning the World Series (yes, I’m a Red Sox fan). You could mention the immediate offseason hopes and dreams and how it all collapsed quickly (oh yeah, that’s how this season is ending; sigh…).
Then you could talk about players the team still has, how David Ortiz might fare in his final season, and so on. You could mention any new players coming into the fold and how good or bad they played the previous season.
Finally you could talk about whether you believe they improved, went backwards, or stayed the same. You could mention how you they didn’t so enough to catch the Yankees, or how management seemed to have given up on the team early by sending off its two best pitchers.
With your first paragraph pretty much done and your middle complete, your last paragraph could be a quick summary, something like “The 2014 Red Sox lost their momentum from last year’s World Series victories but looks like a contender heading into the next season. With unbridled enthusiasm and some great young players coming up it should be an exciting season next year.” That was 41 quick words, and I could have said more.
Blogging doesn’t have to be difficult. It’s not necessary to hit a home run, if you will, with every single post. Blogging isn’t meant to be a series of white papers; it’s meant to be a series of thoughts that not only help you show whatever expertise you have, but to help your main website, if your blog is attached to it, with its SEO properties. You can do this; trust me.