Posted by Mitch Mitchell on Aug 20, 2013
Yes, this is another one of my comparison posts on the overall subject of blogging, this time relating it to airports. I’m in my consulting mode these days which means I’m flying a lot, although most of the time when I’m consulting I drive. However, I’m 17 hours away by car, thus this didn’t seem to be the smart thing to do, as I kept hearing from my wife. Lol
The thing is that there are some things about blogging that really can compare to being in airports. If you’ve only ever been in one or two you may not be able to relate to these, but if you’ve flown at least 3 or 4 times you’ll see that I’m right on this one, even if you never thought about it before. Let’s begin.
1. There are some processes that never change. In airports, you always have to first get past the person who checks your ticket against your ID. Then you have to pull all your electronics out and put them in a tray, take everything out of your pockets and put them into a tray, take off your shoes and belt and put them in a tray, walk through the scanner and hope you’ve passed, and then put all that stuff back into where you took it from. Then you wait at your gate, walk forward when it’s your turn, put your stuff in the overhead, sit down, put on your seatbelt & fly to your destination. No matter what else happens, no matter the deviations, you always do these things.
When it comes to blogging, you probably always do these same things. You think about what your topic is going to be that you’re writing on, you verify your facts or your opinion, you open with your premise and then you write your post. Afterwards you check it for spelling (please do this lol), verify your keywords, then publish your post so others can read it and bask in your brilliance. Your process almost never changes once you get it down; if it does, you’re probably not writing all that often.
2. Often things are out of your control, no matter what you do. I’ve had a couple of flights canceled or altered because of the weather. I’ve had seats where I’ve paid for an upgrade taken from me for whatever reason. I’ve been pulled out of line and I’ve been selected to have a bag or two go under extra scrutiny. These are irritations but we get through them and move on with life.
With blogging, you can write what you feel is the best thing you’ve ever written and have no one read it or comment on it. You can set up all sorts of protections on your blog and still get hacked. You can have your hosting company suddenly go buggy and no one, including you, can get to your site. Some of these things are more critical than the others but you need to know that you can always overcome anything. Waste just a little bit of time worrying about it, then either get back to what you know or move on.
3. You can never find enough charging stations. At least there are places where we can charge up our phones, laptops and electronic readers these days. But there are never enough of them, and they get scarfed up pretty quickly. Every once in awhile there might be one last remaining spot but there are no seats close by, so you have to make a quick decision as to whether you trust the people who stand around the station or not.
For many bloggers, there are those days when you think and think and think and just can’t figure out what you want to say. Maybe you have a germ of an idea but you just can’t put it together. One of the realities of blogging is that you write an article, put it out, and at some point you have to write another post. It seems like there aren’t enough ideas or enough ways to come at your topic. But there are; look at what I’m comparing blogging to in this post. : – )
4. If you travel a lot you get to a point where you see the same thing over and over and some of it loses its excitement. When that starts to threaten to happen, you have to try to find new things to concentrate your mind on because, in reality, there’s always something different. For me, I’ve started people watching, and it’s the most amazing thing. As I write this there’s a kid who’s climbed up on one of those arrivals boards, a really attractive woman in very high heels and the tightest pants standing at the charging station in front of me typing away on her phone as if there’s nothing else in life to do, a Hasidic father and son, both with high black hats, looking for their gate and next flight, a young mother playing with her cute baby, and some people just chilling, watching TV or talking on their phones because they have a long wait for their next flight.
In blogging, sometimes it seems like you’re seeing the same thing over and over, whether it’s your blog or someone else’s blog. I lament often that I see multiple blogs writing the same thing all the time, as if they’re copying each other. The thing is that you should be able to have 30 people write about the same thing and end up with 30 totally different perspectives and taken on that subject. If you’re seeing the same thing over and over you need to broaden your perspective and look for other bloggers who can offer something different. If it’s your writing, work on your creativity and stop being so pedantic in using the same language and terminology.
5. Even in airports it can be all about networking and relationships. This is the 4th month of traveling for me and what I never really thought much about until it started is how often I see the same people. What’s also stunned me is that with so many people passing through airports every day that some of those people will remember my face. Though I don’t remember their names I’m familiar with certain flight attendants, the guys who load and drive the bus from one terminal to the next, some of the people working in certain restaurants, and some of the security people who check to make sure I’m not trying to sneak anything onto the plane. There’s a comfort in the familiarity and it helps in knowing that those times when they have to pull me out for a random heck there’s nothing personal about it.
The best blogs will have a consistent group of people who stop by to read and comment, and if you’re a smart blogger you’ll not only welcome them by responding to their comments, but when you can you’ll visit their blogs and try to find something to comment on. When all is said and done true blogging is about relationships and networking, whether you’re trying to make money or not. I wouldn’t go out on a limb and say that you’re building friendships as if those people lived in town all the time, but you’re building friendly interactions and trust, and some of those people will help to promote you when they like you without your asking. There’s never anything wrong with that.