Two years ago I wrote on this blog about how to get a gravatar. Now I’m going to give you 4 reasons why you should have a gravatar. But before I do, quickly let me tell you what a gravatar is. A gravatar is that image that you see next to some people’s comments or posts. That’s it; nothing overly difficult. And now, the why’s:
1. A gravatar lets people know who you are in some fashion. Whether you write posts on your own blog or post comments on other blogs, a gravatar will be associated with your email address, which is required for any blog you comment on, and of course when you set up your blog you probably set it up with a specific email address as well. The gravatar is set up with the email address, and thus people know it’s you. Yeah, at times it can be faked, but it’s rare.
2. You can use either a picture of yourself, your business logo, or anything else. Overall no one really cares, but of course there are reasons why you might want to select one thing or another. For instance, I use my image because I’m an independent consultant, and thus my face is kind of my brand as opposed to either logo I have on my two main business websites. Some people like to use logos for themselves instead, like Dennis, and I assume it’s because he’s trying to brand his internet businesses (that plus I keep assuming he’s funny looking; yeah, I’m ashamed of myself! lol). Others select something they like, such as animals or flowers or some other such thing, mainly because they’re not worried about doing anything in a business fashion online.
3. You can set up a different gravatar for every email you have if you’d like. I have 3 different blogs, so I have 3 different gravatars. If I advertised my businesses more often when I commented on blogs I’d probably have more gravatars. This could help folks decide if they want one gravatar for their business and one for their personal use.
4. You just seem more legitimate than you do without one. Remember what I was saying about URL’s? When people see your gravatar, and they’re used to you, they’re more comfortable with you and they know you’re legit and trustworthy. Having said that, Sire and I have learned that some scammers have learned how to scrape your identity, but it’s easy enough to know when you see something from someone you’re used to that just doesn’t look right. It definitely helps if you have a common name to separate you from someone else.
And there you are. You folks who don’t have one, think about getting one, whether you do a lot of online stuff or not. Ultimately it gives you a lot of credibility.