Category Archives: Social Media

Posting Times On Social Media?

I’ve always been someone who has given a lot of thought into when I should have my posts show up on Twitter and on other social media platforms. I really didn’t have anything to go on so I used my own judgment.

21-06-10 Cause I'd Rather Pretend I'll Still Be There At The End ~ Explored #1
Βethan via Compfight

For the last 2 years I’ve had the posts on my blog go live between 9 and 10AM Eastern Standard time. In my way of thinking, it would be the time that most people on the East Coast, where I live, would be alert, probably already at work or have started their working day and have some energy.

Then, later in the evening or early morning, I find myself reposting my links to Twitter, often between midnight and 1AM, trying to reach a second audience that I figure is either on the West Coast or in other countries that might just be coming alert or waking up.

Anyway, these were my preconceived notions. I never had any data. Now I do, as this post on Kissmetrics titled An In-Depth Look at the Science of Twitter Timing was kind of illuminating. In essence, the person who wrote the article found some statistics that pretty much blew my mind.

The article is mainly about Twitter but in my mind if it works on Twitter it probably works on other sites as well. The main thing it stated is that 80% of the American audience on Twitter is in Eastern and Central time zones; that’s just wild! It also stated that based on user patterns, the majority of people who are apt to read and retweet posts do it between noon and 6PM, but that 5PM is the best time of all.

Talk about something that freaked my mind out. I’ve never thought about posting in the afternoon as a strategy. My mind said that’s when people were looking to go home from work and thus would be otherwise engaged. But numbers don’t lie, do they?

What to do, what to do… Well, that’s the blessing of having multiple blogs, isn’t it? Since I have 4 blogs that are the most regular, I’m going to split the times up better so I can do my own testing. I’m not sure as I write this, which is about 2 weeks in advance, of which blogs will post when. I do know that this particular blog’s feed goes out around 7PM every time I write a post, so I’ll have to take that into consideration.

What do you think of some of these stats? And if you’re in other parts of the world, do you think they’ll hold true for you as well?
 

Are Your Social Media Standards Too Strict?

A couple of weeks ago I had a post and video titled What Will You Do For More Followers? I asked at that time whether you’d go for the gusto to get more followers and thus more publicity with the possibility of more influence or whether you felt that wasn’t what you wanted to do at all.

Talk Nerdy To Me #2
Constantine Belias via Compfight

This time I’m asking you about your social media standards; what will you do, what do you do when it comes to social media in general. This question supposes 3 things:

1. That you have standards;

2. That you know what your standards are if you have them;

3. That you have good reasons for those standards if you have them

Yes, that’s kind of a challenge, because if you don’t have standards then it’s hard for you to be a part of the conversation, although I suppose not having standards can be freeing. If you have them but you don’t have any reason for them other than “because”, well, that’s your right but it’s certainly not informed. But if you have standards and have reasons… that’s when things get interesting.

This is a question I ask myself all the time because I do have standards and I have reasons for those standards, and sometimes I wonder if I’m holding myself back in some ways because of those standards. I mean, is it legitimate for me to hope to get tens of thousands of followers on Twitter when I’m following less than 900 people? Is it right of me not to connect with people on LinkedIn because they don’t have a picture on their profile, or because I can’t figure out why they think our businesses are compatible? Is it right of me to not just accept every friend request on Facebook when they know at least one other person I’m connected to? Is it right that I don’t just automatically follow people on YouTube or Instagram that are following me?

Some weeks back I made a comment on a post by Marcus Sheridan titled The Fleeting Title that is “Social Media Expert”, when he asked what makes someone a social media expert. I stated that I tend to believe that most of the folks put on lists were anointed by someone else who really had earned it and thus had the banner passed onto them without having had to work for it. I stated that I looked at a list that was recent at the time, checked out many of the names I didn’t already know, and saw that this blog was ranked higher than a lot of them, had way more content, and was written at least as well as those blogs, or not better (trying not to be conceited), and that the only real difference I saw between myself and those folks was that they had been anointed, put on a list, and given a boost that I’m not sure they deserved.

Then I looked at other numbers and, well, that’s when you get to thinking about things. These were people connected to tens of thousands of people on Twitter, thousands of people on Facebook, and well connected in other places as well. I’ve never really played the numbers game so I don’t compete well on this level. I do know that numbers mean something, but I’ve always been more about engagement and interaction, figuring that worked well with my mores.

Are your social media standards strict at all? Are mine? I’ll share mine; tell me what you think:

Twitter – If you don’t talk to anyone except to say “thank you” or to share links, I’m not following. If your politics are not only different than mine but your statements come across as hateful, I’m not following. In general, if you don’t really interact with others, I’m not following. If you AutoDM me after we connect, I’m immediately unfollowing you. I have some other standards as well but these are enough for now.

LinkedIn – If you don’t have a picture and I don’t know you, I’m not following. If your business isn’t compatible with anything I do and I haven’t talked to you in a group and you’re not local, I’m not connecting with you.

Facebook – If you ask to connect with me as a friend and you don’t have a picture, it’s not happening. If I don’t know you and you don’t know a lot of people I know, I’m not connecting with you. If I know who you are but we’ve never talked anywhere before, I’m probably not going to add you. And, sad as this might be, if I start getting irritated by stuff you’re putting up all the time because of its negativity, I’m hiding everything you post from that point on, possibly removing you from my friends list.

YouTube – if you don’t have any videos on your channel I’m not following you. If you have some videos but they’re not yours or you’re not in them, I’m not following. If they’re horrid… well, you know.

Instagram – I’m still relatively new to Instagram so I’ll admit to not really having a standard there yet, which is fine. However, I figure that for those people I have checked out that I haven’t added there’s got to be something in my mind that’s repelled me, and once I figure that out then I’ll have a true standard to uphold.

Am I too tough with my standards? Are there any you’d like to share? And is it possible our standards hold us back, and if so is it worth it?
 

Waiting For Social Media To Fail Is A Waste Of Time

Earlier today, there was a news alert that came through from CNN saying that the major portion of the health care bill has been ruled unconstitutional. Since Twitter is usually quick with news the flurry of reports of the story hit the airwaves and exploded. Minutes later, there was a retraction of that and it was then reported that the Supreme Court said instead that the health care bill was constitutional, and of course the conversation turned another way.


via birgerking via Flickr

Out of the blue, one of the people on Twitter came out with this statement:

I love Twitter, but I love seeing it get its comeuppance even more.

I thought it was kind of a stupid statement, so I responded by saying this:

Illogical statement since none of this had anything to do with Twitter getting it wrong.

His response back to me was thus:

I think we can all agree that Twitter is no match for a Supreme Court decision.

To which I responded:

“Apparently neither is CNN, which reported it first in a news release.”

I have to admit that the initial part of the exchange threw me off. Why would someone on Twitter, who must like it to some degree, be happy when ‘they’ took a hit, especially when they didn’t take a hit? I thought about that one for a moment, then realized that I probably do the same thing from time to time, as there’s a lot of things Google does that I don’t like, yet I use their services in many different ways.

So I concentrated on the second part instead, that being that Twitter wasn’t to blame for any of what occurred. Just like probably so many other people, I saw a news alert come to my phone telling me that the law had been ruled unconstitutional, went to Twitter to comment on it, and about 5 seconds after I typed my one line another alert came through issuing a correction. I at least waited 5 minutes before I wrote what I wrote, but the information wasn’t correct, and I wrote my little retraction.

Still, it wasn’t Twitter’s fault, but the exchange got me thinking about those people who are ready to find something wrong with something they don’t like, without any real background or reason for being against it, and then pouncing when they feel justified. We all know people like that, the negative Nellies that hate pretty much everything and, when something goes wrong, stands up like the paragon of righteousness, feeling superior to everything that eventually went their way.

Except things almost never go their way. Here’s a truth; everyone eventually will be correct if that’s not their natural state. It’s like hearing that someone 75 years old passed away and having someone say “see, I told you cigarettes would kill him some day.”

Now, I’ll put out a caveat here. I don’t agree with everything. But when I disagree with something, I almost always have a reason for it. I do get bad vibes about some people or certain things that I might not be able to explain initially, but usually my reason for it comes fairly quickly. I try to be fair, even with things I’m not in total agreement with, but if there’s something I really don’t like, I’ll have reasons. And if something goes wrong for the reasons I put out there… yeah, I might feel a little smug. But I’ll have stated my reasons; I won’t have just sat around waiting for something bad to happen without a specific reason so I can say I told you so.

Folks, here’s a reality; social media isn’t going away. No matter how many people say they’re against this or that, Pandora’s Box has been opened, and those things aren’t going back in. Lament all you will about the loss of people talking to each other or not communicating as well, but we all had best be ready to embrace social media because it’s only going to become more of the norm as time goes by. Goodness, large corporations have already embraced video conferencing so they don’t have to spend millions of dollars shuttling people all over the world for a 1-hour meeting.

And don’t worry. Social media will not replace everything. It won’t replace family; it won’t replace good friends. If you like going out to the bar it won’t be replaced by social media. Restaurants; I’m still coming. Romance… well, some folks might enjoy only what they find online but the majority still want someone in their lives.

Whether it’s Twitter, Facebook, LinkedIn, Google Plus, or whatever replaces any of these things as time goes by, I recommend learning about them, decide if you’re going to participate or not, and then get on with life. You’ll be happier that way.
 

Google Plus And The Public

I know what you’re thinking. I just spent more than 1,200 words talking bad about Google and now I’m writing about them again. Well, not quite. Strange as it seems, I can separate Google Plus, or G+ from this point on, from the other monster, even if there are some connections that are fairly sneaky. To me, G+ is a social media site, and thus I see it differently than Evil Empire #2 (after the New York Yankees).

I’ve started to gain a new appreciation for G+ over the last few days or so. And it’s all come from a fluke that I didn’t know about, that I’d perceived meant something else, and it’s actually been working pretty well for me in one way, and it’ll take time before I notice if it’s working for me in other ways.

Whenever I had been posting anything on G+, I was selecting specific circles of people to allow to see it. Suddenly though, I started getting messages whenever certain people were posting content, and I realized I was getting notifications because I’d been included in a specific circle of someone who wanted me to see what they were posting. What I thought happened is if those people signed on and checked that particular circle they’d see what I’d posted; it never occurred to me that anyone might be getting notified by email that I had included them in on something.

I wanted to stop doing that because, well, I was now getting irritated by having things always being sent to me, especially by people I didn’t really know all that well, but knew well enough to include in a G+ circle. But try as I might, I couldn’t figure out how to get it done without having to select a circle.

What did I do? I went to Twitter of course, and I threw out the issue there. The only response I got was from a local guy who said he never had any problems posting anything without having to select a circle first. So I tried a few more times without success and it was driving me nuts.

That is, until I noticed the setting “Public”. I’d never noticed it before, and strangely, after I did notice it I thought I’d be blasting anything I posted out to the masses. Instead, what I learned is that if you select public, it puts out the message for anyone that has you in their circles to see. You’re not sending it to anyone in particular, and that’s exactly what I wanted to do.

And then a curious thing happened. I started having people commenting on some of my posts and sharing them, even +1’ing them (who ever thought that would become a verb?). And some of these people I didn’t know, as they had me in one of their circles but I hadn’t added them for my own reasons, but this was something new, something I hadn’t expected. G+ really hadn’t been all that social before; now it seems to be more social than ever, so much so that I added a G+ follow button underneath the Twitter bird to the left.

Over the last few days I’ve added anyone who’s +1’d something I put up or shared or said something to me to a circle. And get this; G+ has moved into the top 10 referrer list as far as driving traffic to this blog, whereas they were nonexistent in the month previous. It’s also become the #4 referral for my business blog; stunned.

Now it seems I may need to come up with a strategy for working on G+ as opposed to the random things I’ve been doing there. At least it’s finally in the conversation stage. Maybe you should think about it as well; I know our buddy Ileane has been talking about it a lot lately, especially when it comes to a new feature called Google Hangout Live, and it seems she knows what she’s been talking about.

Well of course she does! 😉
 

Social Media And Your Familial Obligations

Although I’ve asked, it’s rare that I actually have someone write me to ask me to give my opinion on something. So this is a special treat, and it comes from our friend Brian Hawkins who asked me to address the topic of whether people should be taking more consideration of their family members when it comes to social media.

It’s an interesting question in this day and age when most of us are at least talking about our worries about privacy, when in essence there’s very little privacy left. Of course, anything we do pretty much means we give away information freely, whether the entity that ends up with it was who we gave it to. But what about our family members?

In almost 1,300 posts (I’ll reach that this week), I’ve mentioned my wife’s name 4 times, and two of those times it was in highlighting her website Li’l Specs. I also only have 6 pictures that include her. I have some other pictures on the blog, few few though, of other family members that I’ve never identified, other than my dad, so in a way I’ve protected their privacy since I know none of them reads my blogs (do family members ever read our stuff?).

On Facebook I only have two pictures of my wife, and I have none on Google+. I do have pictures of my parents, though not many, but since my dad and grandmother are no longer with us I don’t think they’re so worried about their privacy. And I’ve put up some pictures of cousins and other family members, but haven’t come out and identified them as relatives until they did so themselves.

In essence, I’ve been relatively perspicacious in protecting the privacy of my family; what they do for themselves is another matter, but I’m not responsible for that.

I think it’s important to not only protect the privacy of one’s family, unless they okay it, but it’s also important to protect the dignity of one’s family through social media, whether they’re a part of it or not. Have you noticed that whenever someone gets outed on Facebook for doing something stupid or putting up something stupid that it embarrasses the family as much as the person? I was brought up to always protect the Mitchell name and to not embarrass the family, and I’ve worked hard to do just that very thing and still be an individual.

Whereas I don’t expect everyone to think as I do and do as I do, I always try to tell people that their bad behavior doesn’t only affect them. People who bully and are eventually outed impact the entire family. People who commit crimes puts the family at risk, often making them move for no reason other than the hate they now have to share for something their family members did willingly.

Of course there’s always the issue of very close family members and whether they should be connected with each other in social media circles. As much as I’d love my family members to read my blogs, I know quite a few people who write personal blogs that would be appalled if their family members knew they even had a blog. That’s a tough one to get beyond, though not for me.

I know of parents who want to connect with their kids social media accounts so they can see what it is they’re doing. I also know of parents who don’t want to connect with their adult children who do because they’re made to feel guilty if they don’t.

Personally, I’ve never had to deal with this, but it begs the question as to how I’d feel if my mother was connected to my account on Facebook. I can truthfully say this; I’d probably have to delete a bunch of stuff that other people post that shows up on my page because, as I’ve said a few times here, I’ve never seen a movie rated higher than PG with my mother, and never a movie I hadn’t seen beforehand. I’m often stunned at the language family members use with each other, and some of the things one will put up, either child or parent, knowing that the other is connected and will see it.

As I said earlier, I think it’s important to protect one’s family on social media because you never know what someone else might do with that information, no matter what it is. But it’s also a decision one has to make based on how their family handles such matters. Social media really is a great responsibility, as much as it’s a place to have fun and make a lot of connections. Just think about it, and be careful.