One of my goals for this year was to write more guest posts for other blogs. To that end, I’ve written some for my friend DeAnna Troupe, two of which have been posted, and one other that we’re still waiting for.
It occurs to me that there are both people who’ve never written guest posts for anyone else, as well as a lot of posts I’ve seen talking about the benefits of writing guest posts. There are few articles that give tips to writing guest posts, though I’ve seen a few. Here are my tips, some which I’ve seen mentioned before, others that I’ve never seen.
1. Try to write your guest post based on the topic of the person’s blog you’re writing for. If you write about digging clams and someone asks you to write on their blog about dog grooming, it’s probably best to turn that down unless you know something about grooming dogs. Someone else might like your writing style, but neither of you are going to get any benefit out of it. Take some time looking at the blog you might be guest writing for to see the topics they write on, then write something on that topic. I did that when I wrote a post for Connie Baum in January on internet marketing scams on her Healthy and Wealthy You blog.
2. Make sure you revisit your post at least the first couple of days to respond to any comments your article might have received. This one varies only slightly depending on how active a particular blog you write for might be. For instance, if you get to guest post on a blog that usually has lots of comments, it’s best to get back early to see what might be there and then address those comments. The reason why addresses tip number three.
3. Whether a blog gets lots of visits or not, leave some kind of comment at least within a couple of days. If a blog doesn’t get a lot of comments, you might miss if someone eventually does comment on a blog, and thus waste an opportunity to engage with someone new. Leaving and subscribing to comments gives you that opportunity. I always make sure to leave a comment whether there’s been anything or not.
4. Make sure you link back to your guest posts on another blog in some fashion on your blog. A great way to do it is what I’m about to do now, which I did last time, by writing something about it on your blog. For DeAnna’s blog, called Learn Small Business, the two posts that are there so far are Is There A Good Way To Market Your Business and Why A Business Blog. Go check them out; I’m sure she’d love the love, and I’d love the commentary.
One of these days I’m going to be asked to write a guest post on one of those blogs that gets tons of visitors. I’m not going to know what to do with myself on that day, but at least I know I’ll be writing on the proper topic.