Does Blog Traffic Drop Over The Christmas Holiday?
Posted by Mitch Mitchell on Dec 19, 2011
Most years I find that the number of blog posts that other bloggers put out goes down during the Christmas holiday. I figure that’s because many of them are traveling or have guests showing up, and thus they have other things to do. However, I’ve also wondered if people have a belief that there will be less traffic to their blogs during the holiday because they themselves aren’t online as much.
Or are they? I decided to do a little research project because, as you know, I get curious sometimes. I wondered if the traffic on my blog dropped during Christmas or not. So I went into Google Analytics to take a look back at things.
I ran into an immediate problem. I noticed that indeed my traffic drastically dropped, but the last two years Christmas has been on a Friday and Saturday, when blog traffic traditionally drops. So, was it Christmas or the weekend that caused the drop?
Luckily, I started this blog in December 2007 (oh yeah, its 4 year anniversary was on the 12th; missed it!), which means I had December 2008, when Christmas was on a Thursday, to look at. And it seems that even though I wasn’t a world breaker with traffic back then, I had more traffic on Christmas Day that week than any other day; interesting I must say.
But I didn’t let it go with just this blog. I have my business blog, which I started in 2005, that I could go back to. I could only go back so far since the original host had crashed and I had to locate and re-post lots of articles, but I could still go back to Christmas 2006, 2007 and 2008. Throwing out 2006 because I wasn’t writing much back then, I thought I could see traffic numbers for 2007 and 2008.
Turns out I hadn’t added Analytics in 2007, so I had to start with 2008. And my traffic was abysmal across the board back then, so the numbers are dismally consistent. The same goes for 2009, but 2010, strangely enough, shows that even though Christmas was on a Saturday, and my traffic wasn’t as high then as it is now, it showed up upswing from the previous couple of days.
My main point is that the drop in blog traffic might not have to do with the holiday at all. It might have to do with a lack of new content, or it might have to do with lousy content. As I look back on this blog in 2008 and 2009 I didn’t have a post on Christmas Day, and last year my post was only videos of the Muppets Christmas special with John Denver from many years ago. So, was it my fault that I didn’t have much traffic on Christmas Day?
Why not take a shot? This year I’m going to have a regular post showing up on Christmas Day. Remember folks, you can always write your posts ahead of time and schedule it to show up whenever you want it to. Why not see if it’s the post instead of the holiday. That is, if you care. I have to experiment; it wouldn’t be me not to do it, right? I’ll follow up in a week or so after the holiday to see how it all went. Wish me luck!