Posted by Mitch Mitchell on May 7, 2012
The last couple of days have been interesting with this blog. Some of you might notice I’ve created a new header. Yeah, not fancy, but I like it. It’s an expansion of the one I created for my Facebook page. Nothing fancy, but I think it’s me, and I hope you like it at least a little bit.
The other thing I’ve been doing is fixing broken links. Well, that’s not quite accurate. What I’ve been doing most of the time is killing links and every once in awhile fixing a link. I have the plugin Broken Link Checker, but I had turned it off some time ago because it can slow your blog down if you’re doing things in it and that was irritating me. I also really hadn’t paid all that much attention to broken links, figuring it was all stuff in the past; seems that’s not quite true.
As I was griping last week about the loss of traffic I started looking around for answers. Two were actually provided by a comment on that post by Lisa, who mentioned two things. One was the sitemaps thing, another plugin that I’d deleted from this blog, and the idea of broken links. Although I didn’t see a lot out on the search engines talking about sitemaps and traffic, I did find a lot of people have written about broken links and traffic, especially search engine traffic.
I decided that I did want to clean up the blog, so I turned on the plugin and let it do its thing. I was hoping it wouldn’t do what going online and doing a search did for someone else, which was to alert him to over 18,000 broken links on his blog; ouch! I got lucky; I came up with just over 750, and I didn’t think it was that bad.
What was surprising is just how many of those links actually came from people who had left comments on the blog, and now those blogs or websites don’t exist anymore. Initially I was looking at a bunch of them, and that was time consuming and frustrating so I decided I wasn’t going to waste that much time.
However, there were still some I did decide to look at, and those are the ones I’m going to talk about more because I still talk to some of you. What I found is that you either changed your permalink structure or the location of where you put your blog or blog posts, or you’ve changed websites or blog locations and either didn’t remember or decided against bringing some of your old content with you. In one case one of you has started a new blog space and left more than 3 years of content elsewhere that can’t be accessed anymore; that’s a shame because it was great stuff.
Any time you change how your information has been put out there, if anyone has linked to you it suddenly becomes a bad link. If you’re keeping your content, at the very least you need to make sure there’s a way for people to find the new link if they care to try. For my purposes if a few people were using the Archives widget I could have easily found what I was looking for. However, so many people decide to use either that one or Categories and not both, as I do, and thus I had no chance to find the posts I wanted and just gave up.
In any case, it points out the importance of doing maintenance every once in awhile and in making sure people can find your content in whatever way they deem easiest. And look, my traffic has gone up; whoopee!!!