Six Things I’ve Learned About Affiliate Marketing

I’ve written on this blog many times that I’m not the best affiliate marketer in the world. Well, I’d have to say that part is true, based on my history. However, what I can’t say is that I haven’t learned how to do any type of affiliate marketing, and if I decided to redo a few things, I believe I could actually start making some nice money at it. It would probably take some time to get to a point where I could be making enough to pay all my bills, but I actually do believe I could do it.

So, if I were going to start today with something brand new, what would I do, based on what I’ve learned thus far? Let’s look at my list:

1. I’d take time to think about a niche where not only could I write at least 100 articles about it, but that would somehow surround a product. I mentioned this in a comment on Sire’s blog once in response to a question someone else asked. I know someone who created a blog about hydroponic gardening, which means it was truly a small, defined niche. It was the only subject she wrote about on that blog, as it was new latest hobby. And, along with pictures she took herself, she had Adsense on her blog, but also had products related to hydroponic gardening. She was earning close to $1,000 a month on just that blog alone. She recreated that type of thing a few times, and was living fairly well. However, this wouldn’t only have to be a blog; a nice website might do the same thing.

2. I’d take more time to think of a domain name that people might actually know what it is they’re visiting for. With my Medical Billing Answers site, I did this very thing. It’s been making consistent Adsense money for me over the last five months, which is really nice. The problem is that there’s no consistent product that relates to it other than some books, and books aren’t quite a great seller, plus they have a low margin of return.

3. Set up internal linking from the beginning. When I started this blog, I had no real concept of internal linking. When I created my Reviews Of Everything site, I knew to create menus with categories, but I didn’t do a great job of setting it up for proper internal linking. Now I’m good at internal linking as it pertains to this blog, but I haven’t gone back to do it with my business blog, and I haven’t done it for most of my other sites. I have done it for my main business site, which has helped greatly, and I did it from the beginning with Top Finance Blog. I think if you create a niche site or blog, that will work wonders for you.

4. Join more than one affiliate program, but have an idea of what and how you want to market those items. I’ve only done this well for my Top Finance Blog, where I knew I would only market finance related items. With my medical billing site, I never thought about anything except for Adsense initially, and with my Services And Stuff site, I never thought out how to lay out my product advertising, so it’s a mish-mosh of stuff that just doesn’t work well. Even with my Reviews site, I have laid things out properly, but not matched up items well, which messes up sales greatly.

5. Research better. I’m supposedly the king of research, but when all is said and done, when I created the sites I’ve created thus far, each was more of a whim than any concerted thought of how I would market anything. Even with Top Finance Blog, I didn’t think about monetizing it until two months after I started it, and I wasn’t sure then how I was going to do it. My medical billing site was the best planned site of all of them, and it makes the most money, and, oddly enough, it was an industry I didn’t have to research because I know it pretty well. For my next site, you can bet I’ll research, then select a niche, then pick the right domain name, select products beforehand, then I’ll set it all up and go for it.

6. No matter how well you set things up, you still need traffic. The most perfect site in the world won’t generate anything without traffic. There are really only two ways to drive traffic. One, through search engines, which means you need to not only do great search engine optimization, but hope to have a niche that will drive either lots of traffic or has loyal readers who’ll buy because they like your information. Two, through efforts such as what we bloggers try to do, or email, or things like Adwords, or hooking with folks who will help to drive traffic.

I think that’s enough for now. Of course, add anything you’d like to the mix, because that’s what we do around here, we share information and ideas. And I could have added a seventh, though it’s more negative, that being that sometimes affiliates drop you because they don’t feel you’re making enough sales, as I’ve been dropped recently by Apple stores and Newegg, though Newegg dropped me because I’m in New York state; so, those two will never be mentioned around here again.


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