Tag Archives: sales

A Blogging/Sales Experiment

This is going to be a relative short post because I’m working on a project, mini project, that I want to see what happens with it.

This blog is actually the domain, as you can probably figure out. I’ve been wondering if I could add a HTML page to my host, link to it, and have it show up as a page off this site. I’ve never thought about it before until today, and I’m thinking that, if it works, I just might add a few sales pages, with specific products from specific affiliates, and see how that all works out.

This should prove to be interesting; stay close to see how I report on this one.

Oh yeah, one more thing I want to mention. Seems I won a contest on Sire’s Wassup Blog, and I now have a 125×125 badge as one of the prizes; neat!

See, short and sweet; this definitely isn’t my norm! lol

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Why I Don’t Want To Follow Some Twitter Folks

My goodness, another Twitter post!

Yes, another Twitter post, but at least each time I write about it, I’m writing something different. In this case, I want to talk about some of the more irritating things I see on Twitter. Overall Twitter is an interesting diversion, and it’s proven to be a news breaker. For instance, Twitter users spread the news about the Hudson River plane landing at least 15 minutes before the news organizations got the story. Twitter has allowed me to talk to people, albeit in short bursts, like Guy Kawasaki and Keith Ferrazzi.

But there are some habits from people that I don’t really like. I remember having a conversation with someone one night, though I can’t remember who, on the subject of some of these bad habits. Frankly, I chalked some of it up to ignorance; ignorance of proper decorum, ignorance of what irritates people, and ignorance of new technologies and how to really use them. However, we have a mixture of things to talk about, so let’s get started.

First, there’s this new trend of people who are creating new Twitter accounts for the purpose of selling something. I’m sure that’s nothing new, but in this case what they do is create the account, then try to start following as many people as they can. They usually pop a picture of a pretty young woman in there, and I wouldn’t doubt that most of the people they’re following are men. Sometimes the names make sense, sometimes they don’t. What I do is see the email come through telling me someone new is following me on Twitter, click on the link so I can take a look, and most of the time, now that I’ve seen it so often, I know it’s a fake account and won’t follow. Usually you see something like them following 1,600 people and maybe 30 people following them.

At the same time, there are some people who legitimately do the same thing. I have no idea how they find me or anyone else, but they do, and they just start following tons of people. I also won’t add most of those folks, but if they have a link to a blog or website I’ll at least check it out first to see what I think about it all. Sometimes the person does look pretty interesting, and I’ll follow; most of the time, though, I want to wait to see if that person draws interest.

Sometimes I take a look at how often someone is updating their own Twitter messages. If they’re not doing any talking, just following lots of people, I won’t follow them; I mean, that’s a waste of time. Obviously they don’t care to share, so I leave them alone. The people who bother me the most that do something like this, though, are the people who follow you, then when you check them out you see that they have their updates protected. Sure, you could ask them if you can follow them, but didn’t I get married so I wouldn’t have to deal with having to ask women I didn’t know if they’d like to go on a date with me? Unless it’s business, I don’t give people a chance to possibly reject me, so I don’t ask, and therefore I’m not following them.

Another thing I don’t like are those folks who have automatic messages when you decide to follow them. I’m sure they think they’re being helpful, but to me it feels more like they’re trying to be pushy. If the messages just said “Thanks for following me” or something like that I wouldn’t be bothered at all. However, what happens is that they either want to tell you about their website or their product, or they want you to download something. Of course, I’m not sure whether it’s a pure download, or an attempt to get me to put my name and email address on a list so they can start sending me all sorts of stuff, but I don’t care. I don’t like it, but I don’t immediately go and unfollow them, though I should. I just don’t pay much attention, don’t download anything, and go about my business.

I also don’t follow anyone who’s barely following others. There’s something narcissisticly wrong in following 10 people when there are 20,000 following you. If the ratio looks wrong, I’m not going to follow because I know that person isn’t going to follow me. Now, if that person follows me first, then I’ll follow them, but really, when is that ever going to happen?

One last thing I hate, but ignore most of the time, is someone who keeps writing post after post, not because they’re giving us a lot of stuff, but because they want to ignore the 140 character limit and actually have a full conversation, like chat rooms or IM’s or email. Having a conversation with someone is one thing; having a conversation with yourself is another. I’ve seen quite a lot of that. I have one friend who does that very thing; once she gets going, she just goes on and on. Sometimes I jump in and start talking to her; sometimes I just ignore it and move on. Since I’ve added TweetDeck to my system to use for my “twittering”, it’s made life so simple because I get to decide who I want to follow with a custom column, so it’s easy to ignore her when I wish. But I love her just the same. 🙂

Twitter can be a lot of fun, and informative also. Some folks just don’t get it; for the rest of us, though, let’s just keep enjoying it.

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Let’s Learn Affiliate Marketing Together

Check out my Big RSS Subscriber Contest after reading this article.

As many of you know, our buddy Yan wrote a post early in the new year called 2009 Is The Year Of Internet Marketing. As I read that article, I was thinking how, for me, last year was supposed to be my year of internet marketing, and I can’t say it turned out all that well. Sure, I made some money, probably my best year ever, and yet, when it’s all said and done, I don’t really think I learned much this year to push me to the next level.

And I’m not alone. Let’s face this fact; there’s a lot of us out here who are trying to learn this internet marketing thing better. We buy the books and manuals and CDs and videos, and, well, we probably don’t get to most of it. I know I got to just under half of it, and, oddly enough, the one thing I really worked at, that I read deeply, was Joel Comm’s Adsense Secrets, and my income did drastically increase from it, though not on the blog, but from my other sites.

This proves that sometimes this literature and stuff we decide to invest in does work. And yet, it doesn’t take care of everything, does it? Let’s take a look at this affiliate marketing thing. Last year, when I started this blog, I decided to add some affiliate banners and products to my blog. I put either a link or product at the end of every post; I didn’t make a single sale from any of that in 2008, so obviously it takes more than that. Well, I did more than that a few times; I actually wrote entire posts about some of the items I was advertising because they were things I was using and I liked, and the only one I know about that a few people actually clicked on and signed up for was Tweet My Blog, and yet I never earned a dime from them (maybe I don’t understand how they’re supposed to pay, but I know at least 3 people went ahead and downloaded the product based on my recommendation) through Clickbank; sigh,…

Enough of that. Time to stop whining, and time to start learning. Obviously I don’t know it all, but I’ve learned a bunch of things, and y’all have learned a bunch of things, but we’re still missing it. So, here’s the challenge. Let’s put together our list of questions, things we want to learn as it pertains to this thing called affiliate, or internet, marketing. I have met some big time internet gurus in the last year, and if we can put together a package of questions, I will contact one of them and ask them if they can answer our specific questions. How does that sound?

I’ll start with mine:

1. Is the list really the most important thing to making consistent sales, or any real sales?

2. With Clickbank, do we write our own squeeze page to then send someone to the squeeze page of the product, or is there a way to work around that?

3. What is the best way to sell our own products?

4. Going back to the list, is it really ethical to always gather email addresses when giving out free items, then bombarding people with sales offers?

5. How does one really go about asking for the sale, especially on a blog?

And there you go; my questions. What are yours? Or, if you can answer those above, what are those answers? Let’s all learn and grow together.


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Can You Stomach Sales?

And now, controversial post number two; let’s see if this one gets to at least 1,800 words as the last one did.


from Business Pundit

Something’s been on my mind for about a month now. I’m on Twitter, and by now I have a good number of followers, and people I follow. Nothing like the thousands some people have, and I don’t go around pimping for more, so I’m content with the number I have. Anyway, one of the people I follow wrote an open message to another person I follow, and her comment was something like this: “Is the only thing you do on here is sell, sell, sell?” It was easy to tell that she wasn’t pleased one bit.

I’ve wondered why that phrase has stuck with me for so long. I’ve probably thought about it at least once a day since I read it, which is why I’m finally writing about it. Psychologists believe that if you write about something that’s been on your mind that you’ll be able to move on; or maybe it’s just Zen thoughts.

I’ve come to a realization that all of us have a level of tolerance against sales, or being sold to, at some point. Whereas those of us who are trying to make money on our blogs or websites understand that the way to make money is to find ways to drive people to our sites and blogs, most of us aren’t willing to do some of the things that others are willing to do to get those visitors.

For instance, I’m reluctant to add popups or popunders on my blog because they irritate me. I’m reluctant to send a bunch of email out to people, or capture email addresses, because I don’t like how everyone asks me for my name and email address when they’re offering something for free, or even when I actually pay for something, and suddenly Im being inundated by all sorts of email, sometimes multiple times a day, until I eventually unsubscribe. It’s the same syndrome that makes most of us cringe whenever we’re at a party or event and the person we’re talking to tells you that they sell insurance. Isn’t that a shame?

Now, the person who the initial post was directed at is one of the big time internet marketers. I’ve mentioned his name previously on my blog, but I’m not going to call him out in this post. But I will say that I’ve noticed his sales habits on Twitter, and at times they do seem obsessive. There isn’t really a balance of personal posts compared to sales posts, and yet he does have some personal posts.

But here’s the thing. He’s not on Twitter to just have fun, or tell people he’s eating PB&J sandwiches. He’s there to talk about his products, and some of the people he meets in the course of his business. Personally, I find him interesting, and when it seems like he’s hammering one product way too many times, I just ignore it because if I’ve checked once, I don’t need to check it again.

However, I also understand why he’s doing it. One, because throughout a 16 hour day, there are people who don’t go backwards who may have missed previous listings of the post, so he’s trying to make sure he’s covering as many people as possible. Two, he’s trying to make money; this is his life, after all, and Twitter is just another tool, another ends to his means. I don’t have a problem with that.

So, what does that say about the rest of us? My friends, let’s talk about this a little bit. Over the past couple of months, I’ve visited a lot of blogs, and seen a lot of ways we all advertise our stuff. We put up banner ads, paid ads, link ads, widgets, Adsense, etc. We request people to subscribe to our RSS feed, which is a different way of getting people on a mailing list of sorts, in that they’re notified whenever we make a new post, and every new post that someone reads means there’s another chance we’ll get one of those people to look at what we’re marketing, and we hope that one day someone will buy something from us; that’s fair. We see that as unobtrusive because those people have requested to be a part of our community; it makes us feel as though we’re less salesmen than providers of information; that’s slightly true, but not fully true. In essence, it means we’re not good salesmen and saleswomen. We’re non-threatening, we’re comfortable, and most of us aren’t making much at all. How’s that working for you?

Of course, some of us are kidding ourselves. I’ve read some of the comments and posts on this blog and the blogs of others, where the writer says they really don’t care whether their ads and products make much money or not, but if it does it would be nice. I’m like that to a degree, so count me in with those folks. I have a short term goal of $100 a month; I have a long term goal of at least $3,000 a month. It would make the life of being an independent consultant a lot easier. I doubt there’s anyone who says they’re not overly concerned about making money online, that’s running any kind of ads, that would say they wouldn’t be happy making at least that much money online (anyone that’s not already making it, that is).

Being an independent consultant isn’t easy; no career where you’re working for yourself is easy. You have to learn how to sell yourself, which is always harder to do than selling products. You have to go to networking events you might not want to do. You have to join organizations you might not care to join. You actually end up putting more time into your business than you did working a regular job. Sure, the rewards can be outstanding, but there’s a lot of pressure.

You have to do the sales things, as I mentioned. You have to send regular letters, mailers, post cards, or flyers. You have to send email, many times unannounced, and risk someone calling you a spammer. And, from time to time, you have to pick up the phone and make cold calls; ugh. Still, if you want to make a life of it, you have to be willing to do some of these things. Why wouldn’t I want to have that extra bit of online cash coming in on a regular basis? Then I’d get to spend more time writing these missives that hit my mind from time to time that I hope enthrall the masses?

When it comes to internet marketing, there’s tons of information for us to pick from. I mean, internet marketing is big:

So, if you’re actually serious about trying to make money online, what are you willing to do for it? Are you willing to write about yourself all the time, and post it everywhere and anywhere, at all times? Are you willing to lie about products you’ve never tried just to try to sell them? Are you willing to take chances and do things that aren’t ethical? Are you willing to buck the trends that everyone else seems to follow and look for something that sets you apart from the field? Are you willing to spend money from time to time to learn more, or to attain things you don’t presently have, but things that could possibly help you make money in the future? Are you willing to pay for traffic, or purchase Adwords? Are you willing to take a stand or position on dofollow or page rank issues that others may tell you they disagree with?

By the way, just to share this, as it pertains to this article and my last post, doing good SEO tactics on your website or within your blog may help, but it’s not always end be all/end all. For instance, do you know what the top search terms are for finding my blog? Credit cards and conference calls. Has anyone ever seen me writing about either of those things? Nope, but they’re embedded into my footer, which is encrypted so I can’t remove it. One of my Twitter friends did recommend removing the footer, which worked great on the main page, but not for all the individual pages. So, sometimes, even your best SEO activities are not good enough. However, just to put it out there, if anyone has any ideas how I can overcome my footer, I’m willing to entertain suggestions.

Just for clarification, I’m not advocating anything, just discussing the issue. Everyone has their comfort level, as I said before, but when it comes down to it, just because there’s things we don’t like doesn’t mean that we should necessarily condemn people who do it, although I’m as guilty of some of it as other people are. In the end, though, I recognize that I don’t have the right, in the long run, to complain about how anyone decides to make a living. I can do what I’ve always recommended people do who don’t like a TV program; turn the channel, or, in this case, ignore, unsubscribe, and de-list anyone who’s irritating me too much.

At the same time, I still remain open to learning more and more things. I hope you are also. I didn’t quite hit that 1,800 words; I’m betting you’re happy about that. Oh yeah; I also hope you’re ready to buy something from me from time to time also. 😀

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