Tag Archives: Renée Scherer

Social Media, SEO And Your Business in 90 Minutes

I close this week of advertising my products with the one that probably ends up having the stupidest name of all, yet was probably the most fun.

The title of this one, Social Media, SEO And Your Business in 90 Minutes, was also the title of the webinar I did in June 2009 along with Renée Scherer of Presentations Plus! In case you’re wondering about the exclamation point, that’s part of her business name so it has to go there. She’s also going to hate that I used this picture of her. lol

It’s strange how I met Renée. I met her at a sales presentation that this other guy was giving, where I was actually asked to do a 15 minute presentation on leadership. In retrospect it was kind of goofy because it had nothing to do with anything that the guy giving his presentation was talking about, but I got free food and a chance to talk in front of people so I have nothing to complain about. A couple of months later Renée actually called me out of the blue, and for the life of me I can’t remember what we talked about at that time, but we decided to meet. During our conversation she happened to mention that she had paid for a program that allowed her to do webinars, but that she had yet to do one and want to know if I wanted to do one together.

I decided that talking about social media, which is a new direction I wanted to go in, would be somewhat interesting to do. In the course of my putting the outline together, something told me that I needed to talk about the SEO prospects of doing social media, and thus it became a big part of the presentation. If we had ended there, the title might have been kind of cool. But for some reason we added the “90 minutes” part to it, and in my mind that makes it sort of goofy. But the presentation went 84 minutes, including a few questions, and overall it was fun to do. We actually had people who signed up and showed up and participated, and as part of my 2011 goals I’m going to be planning more webinars because they are really neat to do.

At the end of the presentation, Renée indicated that she was going to have her friend put it together as a file so we could look at it to see what we thought. Once we had a chance to review it, after he cleaned it up, I thought it would be a great product for us to sell, and as you can see it’s up there in the second spot at the top left. We actually just made our first sale of that product at the end of October, and it’s pretty neat. We put a great price on that because if you ask me it’s worth a lot more.

Why would I say that? I actually showed a lot of things in that webinar, and I gave real information. The people who participated in the webinar said that they got a lot out of it, and that’s always important for me. I’ve written on this blog before about spending my time listening to things that never told me anything and basically started trying to pitch another product before it ended. Of course those things are always free, and you tend to get what you pay for.

This is it for all the products I have at the present time. Every single one of them has been created as a digital file, so if they’re purchased people just have to download them when they get sent to the URL attached to each product. My book is the only product that you have an option of getting a physical copy of at this point, and one of these years I’m either going to sit down and recorded myself so it can be an audio book or I’m going to pay someone to do it.

I thank all of you for indulging me this past week in promoting my products with a second daily post. These probably won’t get a lot of response, and I may not make any sales out of them, but at least no one can say I didn’t try and that they didn’t know I had products.