Tag Archives: Facebook marketing

Facebook, Google Plus, Twitter… Is It Always About Business?

At the very bottom I’m going to share a video interview I did with Holly Jahangiri of It’s A Matter Of Perspective recently, whom I previously interviewed for this blog. It was a fun interview on the topic of writing and we talked about a few other things as well; very entertaining and I hope you watch it.

flickr and facebook
Anssi Koskinen via Compfight

One of the things we talked about is all this noise we see these days where so many people are lambasting Facebook. There are some people who are doing it for privacy reasons but those don’t seem to be the people in the majority.

The majority of the people griping about it are those folks who were hoping to market there and, because of Facebook’s algorithm changes, can’t do it without paying for it, which makes no sense because so far it’s proven that just because one’s submission supposedly reaches more people doesn’t mean it will end up driving traffic anywhere.

Where am I seeing all of this? Mainly in two places; Twitter and Google Plus. As a matter of fact, G+ has become the business platform of choice, and if you believes everything I’m seeing, it’s better than Hershey’s chocolate on Byrne Dairy’s vanilla ice cream; now that’s just criminal!

Now, you’d think most of these folks would be talking about business things, even internet business things. Instead, they’re talking about… Facebook! Holly commented on it, saying that it’s like they can’t get it out of their brains. My thought is that it’s like the first girlfriend who’s left their life but in their quest to alter history it becomes the only thing they can think about.

Of course I lament the direction Facebook has gone, to the extent that I’ve seriously thought about ending my own business page there. But do I see myself leaving Facebook? Are you kidding?

You want to know the truth? After Twitter, I get most of my engagement on Facebook. I’m connected to many family members that I really didn’t get to see all that much as I was growing up, and being connected to the younger generation is pretty cool.

I’m connected to a lot of old friends and new friends there, and they revel in some of the short stories I can tell there and I get to enjoy what they share and we all have a pretty good time. I play two different versions of Scrabble there as well, and I have a group for Type II diabetics, something some of you know if personal for me.

Google Plus? I post enough stuff, share enough of other people’s stuff, and I get… almost nothing. If you read the previous post about liking stuff or whatever you want to call it I mentioned that I get almost nothing shared over there. And things I do get shared for the most part are by people I don’t know and don’t know if I’m connected to or not. Okay, I do know after a bit and most of them I’m not connected to.

I set up a community there and I get no engagement whatsoever. The same goes for my business page on Facebook but at least I know some people there are seeing it; I have no idea who sees what on Google Plug.

Now, I’m not hating on Google Plus, only stating a fact, and now another opinion. I find it incredible that all these marketers hate Facebook so much, to the extent that they’ll cancel their accounts because they can’t do business there. Really, is it all supposed to only be about business? Is it now a crime to have fun talking to people, something I try to do often there and on Facebook, and probably why most of my user experience on Google Plus isn’t great?

Cindi via Compfight

I asked one guy who stated that he’d killed his account if he missed not being able to see what was going on with his family members and friends. He said if they had something to say to him they could just call him on the phone. Let’s think about this for a minute. I have somewhere between 600 and 700 people I’m connected to on Facebook; do I really want all those people calling me all the time? How would I ever get anything done? Yes, there is a lamentation of not being able to be as close to some folks to the extent that I can talk to many of them on the phone, but there would be a limit to what I’d want to do; would you want all those people calling you?

As a point of comparison I took a look back to when I decided I was dropping Klout. It was November 16, 2011, and in my research I found that, not counting this post, I mentioned them again… never! That’s right; I kicked them to the curb and moved on with life.

So, for all you folks who have dropped Facebook because you can’t market there properly anymore, stop talking about it. We get it; you’re mad at them for killing your income. Move on, go back to talking about stuff you were talking about before.

For all you folks who dropped it for other reasons… mention it once, then go on about your business as well. Stop writing about it; we get it, you have better things to do with your time. Well, go do those things and stop talking about it. lol

And for those of you still hanging out on Facebook… well, if you’re reading this & we’re not connected there, look me up; I’m not hard to find. 😉

And now, the interview:



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