Some people think it’s strange whenever I refer to the “business of blogging.” That’s because for people who don’t blog, they still think most of it is personal diaries and not something that can be used for business.
Truth be told, even blogs that are more personal than business related have a business aspect to it. There are a few relatively well known people who can put together a blog and know people will come without doing much for it; some of them don’t even write anything, just add pictures like they do on Instagram. Unfortunately, for the rest of us we can’t just write a blog, add pictures, video or podcasts and think we’re going to be successful or famous without any effort. Most people don’t think bloggers are going to be famous, but many who initially get into it think if you write it people will come; this isn’t Field of Dreams.
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