My Twitter Strategy, Courtesy Of Adrienne

By the title, if you’re in the know you know that the inspiration for this post comes courtesy of our friend Adrienne Smith, who wrote a post that I commented on last week titled My Secret Twitter Strategy. I’m not going to reveal her specific strategy, since she took the time to create this neat little video about it, but I will say that there’s a bit of automation, if you will, taking place that helps her out.

In my case, I can’t quite say I have a lot of automation, but I have a brief bit. I do use technology, but it’s certainly not automated. Also, it takes a lot more time for what are results less than what she gets, but I think the important thing is having a strategy to begin with.

My first strategy is that every single blog post I write or have, if you will, goes to Twitter automatically. I thought about the question of whether to create separate accounts for each blog and decided my mind just can’t handle being 5 or 6 different people so it all goes out under the one name. In a way that matters because everything gets mixed together and my audience might get confused. In another way that’s what this particular blog is all about anyway, so having a lot more original content going through one name works for me right now.

The next thing I do is go through the list of local people that I’ve created using an older and better version of TweetDeck to see what’s specifically going on with them. I feel it’s important enough for me to make sure I take care of my local networking to keep my presence known by them. It’s a small group of around 45 people that I stick to because they’ll talk back to me. Others who never responded to anything I had to say I removed, figuring they could care less so why waste my time on them.

The final thing I do takes some time, and I’m not sure everyone could do it or want to do it but it’s my strategy, and it works because I have a smartphone. By using the application on my phone called TweetCaster, I can literally go through hundreds, possibly thousands, of tweets if I need to. Whereas on TweetDeck I tell it to only keep the last 250 messages, I don’t tell the phone to do any such thing.

It’s a good thing I speed read, that’s for sure. If I don’t stay on top of it I can find myself two days behind the curve on checking on tweets. The program will break it into time chunks so that you don’t have to look at everything unless you want to, but that still leaves a heck of a lot of messages.

What do I do? I do through the link of everyone that I’m following, which is just under 900 people, looking at topics that I think interest me, check the links out quickly, then retweet them. Sometimes I retweet with a comment, showing that I looked at the link, while other times I’ll save the link via Evernote so I can go back and leave a comment on it later when I’m back on the big machine and still retweet it.

This strategy does two things for me. One, people love seeing their items retweeted, and they’ll often thank me for it and might pop over to this blog, or any other blog if they notice a link to a blog post I’ve recently written. Two, by going back to their blogs later on and leaving a comment, it helps introduce me to them, or remind them that I’m around, and they’ll potentially pop over to one of my blogs to say something. Either way, it helps drive traffic to my sites.

How well does it work? Well, compared to Adriene, the direct traffic I get from Twitter is around 4% referral traffic for this blog, but it’s a whopping 20% of referral traffic for my business blog. I’m thinking that’s pretty neat. Twitter seems to be her top referrer doing it her way.

Anyway, that’s my strategy; what’s yours?

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16 thoughts on “My Twitter Strategy, Courtesy Of Adrienne”

  1. Hey Mitch,

    Wanted to stop in today to see what you were going to share. You had told me you were going to write something around my post and here it is.

    That’s what I love about the internet Mitch and all the people we’re able to meet here. We don’t all do things the same, we may mix it up.

    I know a lot of people aren’t big on automation and other than my secret strategy I try not to automate too much more. But I have also learned that my Twitter followers are only online during a certain time frame so if I’ve already commented on those posts, I’ll wait to retweet them when I know they have a much better chance of being viewed.

    Thanks for your thoughts on this and for including my post. You are so thoughtful Mitch. Hey, have I told you how much I appreciate you Mitch! Well, there ya go!

    Have a great week my friend.

    Adrienne recently posted..2012 Is The Year Of No ExcusesMy Profile

    1. Thanks Adrienne; that’s sweet! 🙂 Actually, I missed one thing, that being that in the evenings, when I think of it, I’ll retweet my own posts, but I’m live when I do it, just in case someone wants to ask me something about it while I’m online. Actually, I can’t think of a time I’m not online. lol And there are many different strategies, but I like the phone the best.

  2. I haven’t heard about TweetDeck before, but it seems to be a really nice tool. I had been searching for some automation solution for tweeting my blog posts automatically for a while, when I came to your blog. Thanks for the useful information!
    Julie recently posted..temporary crownMy Profile

  3. Generally doing pretty much the same and actually for bigger blogs that I manage, there are separate Twitter account, of course I don’t try to handle all equally. I don’t believe much in automation for social networks, to some extends human touch is always necessary.

    1. I’m with you on that one Carl, as far as the automation part goes. I will admit that it might be nice to find a program which would retweet my latest posts a couple more times but I’m good right now with how things are.

      1. Absolutely Mitch, well what is social media – to socialize with other people, I don’t think that AI is coming soon, so automatic software isn’t very “social”. Quite often, I am speaking with company owners regarding use of Facebook and Twitter accounts by employees and always try to stimulate use, even for just 15-20 min a day, the fastest way to brand building.

      2. Ah Carl, if only AI would come sooner. Not sure how much I’d trust it, but I think it could handle some of this simple keeping in touch stuff. 🙂

  4. I’m not going to reveal how I use Twitter here but what I will say is that you should have different accounts for different sites. Rather than be yourself you can use the name of your brand or blog so they are branded accordingly.

    This is not against twitter T&Cs providing they don’t cross promote and therefore serve different purposes.

    If you are posting regualrly from each site then consider using twitterfeed and This way you post automatically to twitter and build valuable 301 backlinks at the same time on autopilot.
    peter davies recently posted..The Role Of Tea Tree Oil In Skin CareMy Profile

    1. Peter, the problem is that I’d have to have 6 accounts, and that’s just a bit too much for my tastes to try to keep up with. I know one can have multiple accounts as long as each account has its own email address; I’m just not sure it benefits me greatly, since my gripe with many accounts is that all they do is put information out and not talk to anyone. I just can’t imagine having to talk to people via 6 different accounts; I’d go nuts.

  5. Hey Mitch,

    I’m using Triberr, Hootsuite and also BufferApp for my Twitter needs.

    The Triberr stuff I have set to once per hour so it doesn’t overwhelm people, the BufferApp tweets are articles I’ve found through my normal surfing habits or even nuggets of my brilliant wisdom that I’d like people to see, so I use that to send them out at optimum times.

    Hootsuite is what I use for everyday browsing and retweeting, I even use it on my phone (although it is acting up lately).

    I also have only the one account. I’m starting another site soon but I just don’t think I have it in me to also maintain another Twitter and Facebook account. I’m not really that worried about it though, what will be will be lol…

    Oh yeah…do you run into any problems using the older Tweetdeck? I still have an older version from 2010 that I never bothered to upgrade once I moved to Hootsuite.
    John Garrett recently posted..Monday Comics – The WRATH of Old Man Winter PT 2My Profile

    1. John, the version I have is from spring 2011, before they went to the ugly version that no one likes, so I’ve had no problems whatsoever with it. If you upgrade now you won’t like what you’ll get.

  6. Hi Mitch!

    With so many applications I’ve tried I can say that Tweetdeck not really come up in my mind and I haven’t known this for so long just here in your site. And I am thankful for introducing this one and I’m gonna check this out to apply in my daily tweet. Great post!
    Chris Barker recently posted..Stream your files to your mobileMy Profile

    1. Good luck with it Chris. The slightly older version works best for me but if you’re going to use it in your browser it might work well for you.

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