A couple of days ago I did a video about my goals for 2014, which is embedded below. In essence, I talked about 7 goals I have for the new year, and there’s one in particular I want to address in this article because I think it’s probably the most important one for me and for all of you; yes, I said that.
I haven’t written all that often about the term “focus” on this blog. I’ve certainly addressed it a few times on my business blog, mainly because that blog talks about leadership and behavior more often, thus it’s a good thing to address over there. So, in a slightly different vein, here are a couple of links to that blog to articles on “focus” that I think connect to this topic very well:
The reason I think focus is going to be my biggest goal this year is because I’ve noticed as I’ve reached my middle 50’s that I really don’t focus on things as well as I used to. I’m not sure if it’s age or diabetes or diabetes medication or lack of sleep but focus is lacking across the board. I have found that when I write things down that I actually get more things done, and that’s good. However, I don’t write things down enough and that’s bad.
What will focus do for me, and for you? Focus allows us to complete things we start. Actually, focus allows us to evaluate those things to see if we should even do them. I don’t know how many blogs I’ve read where the writer talks about a project they started, got to a certain point and realized that their heart wasn’t in it any longer, or that they realized they might not get out of it what they had hoped for.
In my case, I started the SEO part of my business in 2007 with the working goal of building websites, optimizing them to that they would rank well and give business owners a chance to compete with others in their industry. Six years later I realize that I really don’t like sitting down and creating websites all that much now, that more people love templates and want something simple that they can change on their own, and they all want “pretty”, which won’t get most of them any traffic at all but it’s hard to convince them of that.
Instead, I’ve changed the focus of that blog to talking more about SEO and social media interactions and website evaluation. And yet, though the focus of that site has changed, I haven’t fully embraced it, probably because the health care side of my business still drives the overwhelming majority of my income, and even though SEO and the like is way more fun, including blogging, when all is said and done the bills have to be paid and there’s stuff I want and need to buy. I talk about some of that in the video.
As I talk about my goals in the video, including focus, I also ask people if they set goals, if they’re willing to share any of the big goals, if they want help in reaching and focusing on their goals, and a whole lot of other stuff. I missed talking about the 6th year anniversary of this blog, which was on December 12th, because I was still out of town on my consulting assignment and I wasn’t focused on the milestone; sigh… I’m also realizing now that after this one I’m 20 posts away from 1,500, another milestone that, this time around, I want to make sure I don’t forget.
Meanwhile, I want to share this with you. I’ve never talked about it on this blog, but I have shared it a few times on my business blog. This link leads you to a PDF called the Reserve Index. It’s a self evaluation of where you are now and where you want to be, and there are 100 points to see where you are on the list and to determine where you might want to be. I’ve done it periodically and I’ve scored as high as 26 and as low as 7; no, those aren’t great scores.
If you’re honest you’ll see there are some things you’ll never do because you don’t want to, but a lot of things you probably do want but aren’t really working towards. I’m going to do it again within the next couple of days and use that to help me focus on things over the course of the year. And I mention something in the video that I think would be well worth your time, effort and dollars as well, and I’m getting no money from it. lol
With all of that said it’s time to let this post go to the video, and I hope that some of you watch it. If not, I hope some of you got enough from this post to comment on it; let’s find out.