I was recently reading a post on a blog called Social Media Examiner called 17 Ways To Grow Your Blog From Top Bloggers. In essence the writer, named Cindy King (it’s one of those sites with multiple writers), asked 17 bloggers of some worth (the site had a contest to determine the top 10 social media blogs) their thoughts on growing their blog.
by Stepan Radibog
Setting up my own criteria in gauging their responses, I came up with 4 categories of responses. Yeah, they’re kind of sketchy, but that’s why we all get to create our own categories of stuff. Anyway, here they are:
Content – 12
Subscriptions – 2
Community – 1
Freebies – 1
As you can see, out of 17 respondents 12 of them, about 71%, believe that one’s content is what determines how much a blog has the opportunity to grow. I find it interesting, not only because I fully agree with that, but because it seems that none of the 17 mentioned marketing, which some bloggers have been writing about recently in saying that it’s more important than content. The one person who wrote about community, Mitch Joel of Twist Image, wrote that he believed it was in building the community, which I also agree a lot with, but overall it does all start with content.
It seems that I only have 6 posts using the tag “content”, but I’ve talked about blog content in around 390 posts. I have always believed that content is king and it drives everything else one might think about doing. With the best marketing in the world, if you get people to your blog and your content stinks you’re one and done and your credibility is gone. If you write things that get the attention of enough people that like to come back on a consistent basis, then everything else falls into place and, oddly enough, they’ll end up doing some of your marketing for you in ways you can’t imagine.
Of course, a few of those commenting about content wrote that thing you know I hate in general, talking about high quality content without defining what it is. At least one person totally got it right, a lady named Gini Dietrich, who writes a blog called Spin Sucks (hate the name but like some of the content) when she said:
“if people begin commenting to one another and you can be graceful about differing opinions, your subscriptions will increase because people will be coming to your blog for their daily brain food.”
Let’s face it; 71% is a pretty nice number if you need one to encourage you to think more about your content than anything else. At least think of it first, then go about the rest of your business.