Don’t Mix All Your Social Media Stuff

Last week I wrote a post saying that social media isn’t for everyone. Well, some folks have found their way into the social media world and have gone gangbusters with it. This is both good and bad; I’m here to talk about some of the bad.

Without a doubt, the big 3 of social media right now are Twitter, LinkedIn and Facebook. Depending on your business, embracing one of those 3 will definitely help you get a lot of visibility. Some folks new to social media, yet very enthusiastic about it at the same time, have gotten into all 3 and are really feeling it.

However, there are some downsides of it for the rest of us. Here are a few things that I believe we don’t want to encourage all that often.

1. Don’t put all your tweets on your Facebook page, and almost none of them on your LinkedIn page. I’m not going to lie; I cringe when I see all those Twitter messages showing up in my stream on Facebook at the same time. Not like there isn’t enough to go through already, right? Especially from people who tweet a lot; it just becomes overwhelming. Some tweets definitely work in both places.

The same can’t be said for LinkedIn. LinkedIn is business networking; it needs to be held to a different standard. There’s nothing saying that something you posted on Twitter might not be legitimate to post on LinkedIn as well. It’s just that the way the message is delivered needs to be different. After all, Twitter is set up for very short messages; how do you convey yourself as a business professional on LinkedIn if you’re trying to do that same type of thing?

2. Be relatively discreet if you’re going to try to drive people to one of your other social media areas. Don’t keep putting a message out on LinkedIn to join your Facebook page; it totally takes away from attracting people to just join you on LinkedIn. The same goes for Twitter. It doesn’t hurt to mention here and there that you have a Facebook business page or a LinkedIn account, but doing it over and over diminishes the business aspects of each.

3. Be really discreet in whom you’re inviting to your Facebook account. Let’s face this fact; almost no one only has business messages showing up in their Facebook stream. Unless you block your wall entirely, which one of my Facebook friends has, you’re going to end up having messages show up that you might not want everyone you’re courting for business to see. As you notice on this blog, I have that Facebook badge directing people to my business page on that site. I don’t have anyone going to my main page, although they may end up there eventually.

4. Remember that you’re presenting yourself differently in each media. Your LinkedIn profile should be different than your Facebook business profile, and certainly much different than how you present yourself on Twitter.

Your LinkedIn profile should read more like a resume of sorts. You want to highlight things you’ve done as well as your business. The idea is to get people to contact you for business, pure and simple.

Your Facebook business page, if you have one, will only talk about the business or businesses you presently have and nothing else. You will pop information in there to help lend credence to your authority and hopefully try to get people engaged. LinkedIn isn’t great for engagement unless you join a separate group of some kind.

Twitter, for a business sense, is where you get to show some personality while highlighting some business issues, specials, etc. Done properly, you’ll show a nice mix of engagement and information, and hopefully people will pick up on it and then visit you in some capacity.

In all 3 cases, they need to be “you”, or a representation of your business, yet you should set about presenting yourself differently to fit the medium.

By the way, I will say there’s one thing where you should be linking the 3 in some fashion. If you write a blog, you need to find a way to make sure your blog posts show up on all 3 sites somewhere. That’s not quite linking these 3 as much as linking to all 3, but I wanted to get it out there because I think this is an important way to drive traffic to your business.

And there you go; my thoughts on it at least. How are you using these social media outlets, and are you trying to be different, or just pumping information out to see what catches on?

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32 thoughts on “Don’t Mix All Your Social Media Stuff”

  1. Hi Mitch

    I mainly use Twitter although have been on FB a bit lately as biz friends have been connecting there. Haven’t used LinkedIn much; have heard mixed reports and not had time to fully look into it.

    I agree that they are all comlpletely different and therefore should be approached differently. Good to get a reminder too. Thanks.

    Patricia Perth Australia

    1. No problem, Pat. Each of these has their own uses, and if one is going to mix them, then the strategy must be a proper one.

  2. All good insights. In my opinion, there are no rules other than LinkedIn being strictly biz.

    There is another site that just started last month called AboutMe. Check it out.

    Last, we’re spending too much time on social media myself included. I’m making a conscious effort to connect with people and have conversations by phone or in person. WE click, click, click, but it’s empty. I want to hear your voice or see your face. Actually asking *How are you doing? What is going on in your life? How can I help you in your business?* This will be my first blog once I begin.

    Steve Borek
    End Game Business

    1. Steve, I saw the thing and I don’t get it; seems redundant. As to the other, I don’t know if we’re spending too much time on social media as much as maybe not being rounded enough to get it all done. For instance, you talk about wanting to see someone’s face or hear their voice; both of those can be done online, and if someone lives in another city or state or around the world, the only way you’re going to see their face is via some online option. It also depends on the business; what you do can be done with people everywhere, so why would you only want to limit yourself to people locally? Then again, it’s all a comfort level thing.

      That plus you’re old! lol (Steve’s one of my lunch buddies, just so the rest of you don’t think I’m being mean).

  3. Phone calls or Skype is cool. But you have to be honest, most don’t go this route. It’s too easy to talk electronically.

    As I said, I’m calling people if they are out of town as well as meeting them when it makes sense.

    I’m as young as they come. Don’t misunderstand, I love it all. I’ve been part of the computer industry since high school programming mainframes. Then selling PC’s when they first emerged in the mid 80’s. Finally marketing high end ERP solutions to Corporate America. Technology is great. I just think we need to be careful to not lose that human connection. Hearing a voice and seeing a smile is priceless.

    p.s. Just made a brown rice and black bean burrito.

    1. Well, I think using social media is a great way to meet people overall. I use Twitter mainly to meet local people, then meet them in person at tweetups and the like. There’s the in-person thing you’re talking about; we’ve been to I think at least one tweetup at the same time.

      I don’t have a Skype account yet; still using Logitech’s system. And you’re right, it’s possible to lose the human aspect of things, and of course communications are often more precise in person.

      As to the burrito… ick! No meat, ick! lol

  4. Hi Mitch,

    I use all three, but I use them differently. I agree with you about using these 3 social media giants differently. I am very selective with the tweets I share on FB and Linkedin. I don’t feed everything to all three sites, but I do make sure my blog is linked to all 3.

    I also only have my Facebook Page link on my blog as a way for people to find me on FB. Sometimes a few bloggers will follow me on my personal FB account too. Even on my personal FB account, I am very careful about what I post.

    Take care,


    1. Good stuff Evelyn. I don’t have any of those accounts linked, which works well for me at this point. Folks just have to be cautious in determining how they want to use this stuff, especially if they’re also hoping to use any of it for business purposes.

  5. I think every one of this social media networks have a role.

    Linkedin is mainly for interacting with your business associates in a more official way (that is how I see it).

    Twitter it’s just noise, I don’t know how it fits, but I guess is a more in depth connection by seeing and sharing snippets of text with them.

    And facebook is a way to better present your business and for them to find out more about you.

    All of this have their importance and should be treated as independent entities that are connected with one an other(I hope it makes sense, because in my head it does 🙂 )

    1. Alex, it made sense. lol Actually, if you ever saw my post on how to use Twitter and Four Square together you can see that Twitter easily can be used as a great way to advertise a regular business.

  6. You describe the differences perfectly. I wish I had seen this when I started and didn’t have to figure it out. I’ve kind of ignored social media due to lack of time. I go through fazes it seems.

    1. Melinda, you’re allowed to go through phases. At least you knew about all this stuff eventually.

  7. @ Steve Borek: Good point…I have actually been using the telephone a bit more lately.

    I am starting to find that you have to have a bit of the offline stuff combined with the online efforts.

    You have to wonder at how “friendly” these online friends really are….Some friend you or like your page and never think about you again…

    Haven’t we all been guilty of that?

    1. I actually challenged a LinkedIn request yesterday. I told him thanks for the invite however before forming a biz alliance I wanted to speak by phone. After a few more exchanges we found out we had a mutual biz/friend relationship. He called me yesterday afternoon and now we are truly connected.

      So, I concur with everything you said Carol. And yes we’re all guilty of that.

    2. Actually Carolee, I’ve never “liked” anyone’s page, and I’ve been thinking about whether I should remove it from mine. I have a post coming up talking about this in a bit more detail.

    1. When I first got on FB, they frowned on people creating more than one account, so I’ve never gone that route. At this point I think it would send the wrong message for me to switch things around.

  8. Barbara, I host a monthly special interest group for biz and life coaches called the Profit Lounge. It’s a 1 hour conference call on a bridge line. I’m looking for speakers (no fee) for my 2011-12 season. If interested send me an email to or call 315.849.1057 to discuss. Thanks.

  9. Dennis, I think a lot of people just dump stuff without looking at it with a critical eye and trying to determine if there’s a better way to use it. But you’re the king of “clean it all out and start again.” lol

  10. Mitch,

    I have to admit this is where I struggle a bit. I do try to have separate identities in the different social media arenas but I’m not sure that it is really working. Most people know me as the a champion for baby boomer women issues but I am also a media trainer and I think that tends to tke a back seat although that’s where my bread and butter comes from.

    What I’ve tried to do on FB is create different pages to cover my interests. My website is strictly about media related stuff and twitter is a combination of all that I do-
    Any recommendations?

    1. Bev, on this one I have to think out loud a bit. I don’t separate most of the things I do because they’re all me. I do tend to separate the SEO/social media from the other stuff I do, but on Twitter and on FB, I’m the same guy on my business page there. I just don’t think I could handle multiple persona’s, though some people do well with it.

      I think what you do with Twitter is fine. I think you do link out to all the different businesses from the website you actually promote initially on Twitter; if you don’t, I’d fix that on your page. Other than that, your posts send people where you want them to go; seems to be the best way to go at it.

  11. I definitely agree with you Mitch, it is very important to leverage the strategy and not pull all the same content on all of social websites, however connection between those 3 profiles is very important. I would add YouTube in this network, it have a great power and as well can be hosted on all 3 websites. Another network which usually is forgotten by marketers is SlideShare, again excellent integration between Facebook and LinkedIn.

    1. Actually, I wouldn’t recommend putting videos on LinkedIn, and truthfully I didn’t think you could have a video there, although I know you can put in a link & people can follow it to the site. I don’t know SlideShare, so I can’t comment on that one.

  12. Good point Mitch

    The problem I have with Social Media is the time it takes up.

    You want to get your communications out there without making it look like one is linked to the other.

    Im not doing too mch with it at the moment but the strategy I have in mind is to link your site/blog directly to each so they present the content in their own format and not as you say link social media site A to social media site B

    1. Hi Pete; that’s not a bad strategy. Not sure if you’ve noticed I’ve kind of done that with this site. To the right side I have links to posts on two of my other blogs. Thus, if someone visits this blog, they can see other things I’ve written if they so choose.

  13. Effectively using social media for me is a bit of a time issue, and I tend to go in spurts, when I use either Twitter of Facebook often then get busy and don’t come back consistently. LinkedIn is very different. My blog posts do show up there and recently that has attracted some comments.

    I think I need to sit down with a really good book about how to use social media effectively. Any suggestions anyone?

    1. It’s too bad you don’t live closer, Nick; you could have come to my social media seminar last summer. Here’s the thing; you could go through this blog looking at the tag or category of social media and learn a lot. But until you know what it is you want to accomplish, it’s just information you’re gathering without a true purpose. So you have to ask yourself some questions: do I want to make sales; do I want to increase readership of my blog, and if so why; do I offer a service that I’m trying to promote through my blog; do I have a business that I want to drive people to; do I want to make more friends? Those are a good start, and there are plenty more. But your response then determines what it is you might want to do. For instance, I wrote a specific tip for using social media if you have a brick and mortar business that would work wonders, but won’t work for you if that’s not the type of business you have.

  14. Thanks Mitch,

    Thank gives me a lot to think on. I’ll have to sit and journal and figure out just what it is I want to accomplish. I think I know but I want to mull it over for a while.


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