Category Archives: Marketing

Brand Name And Branding Is Important To All Of Us

A week and a half ago I bought a new mattress. It only took me 20 years to do so, and 20 years to realize how mattress technology has changed. Let me share the little video I did about it with you:


https://youtu.be/kO8ZIUMy6HI

Kind of cool, right? For those who didn’t watch the video first, the company I bought this mattress from, Raymour and Flanigan, is the same one I bought my other mattress from along with the cool looking headboard. As a matter of fact, my previous dining room table, which is hidden somewhere in the basement, was also purchased from the same company; I’m saying it that way because the location of the main store has moved to a new and much larger location. In this area, this furniture store is one of the big names in town and because I’d purchased other things for them I trusted them much easier than I trusted a couple of the other stores I visited.

Also, because you might not have looked at the video (go ahead, look at it to see how neat it is lol), you may not know that I purchased a Beautyrest, which is a top brand name and one of the top ranked mattress companies in the country. I’d also heard of them so that also made it stand out in my mind and helped encourage me to buy it. Of course it didn’t hurt that it was on sale, and they threw in new box springs and added free delivery and they took the other mattress and bed springs away for free also; win! 🙂

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Mikey G Ottawa/Street Photographer via Compfight

The thing is, this isn’t where I started my research for mattresses. It started online, mainly because of my wife, who’d had some mattresses recommended to her. All of them were off-brands, and some of them were mail order only. Even with research I couldn’t imagine ordering a mattress that I couldn’t test first.

There were a couple other stores we checked out before I went to this store because one was closer and one we happened to walk by in our large city mall and decided to check out. I’d actually tested what I considered a perfect mattress, but I couldn’t pull the trigger on a $5,750 mattress! Maybe when I hit the lottery I’ll consider it. lol In any case, I didn’t know those stores all that well, so even if I’d found something I liked I probably would still have hesitated.

Let’s face it; we love what we love and buy what we know. I’m pretty loyal to foods and desserts that I’ve loved since I was a child. I still buy Tide because Mom bought Tide. I buy Ragu because it’s the first spaghetti sauce I liked. I’m a loyal Hershey’s chocolate fan, Miracle Whip fanatic and Velveeta lover because they’re foods I trust and the company’s behind them are brands I trust. It would take a lot for me to even think about trying something else, let alone switching permanently. That’s what branding does to and for us; it simplifies our life and makes us consumers for life.

This is one of the things most of us who blog or are self employed are working to be for someone else. I find it’s not all that easy to do, although I know it can be done. I know this because I can name names, although I’m not going to do it right now (I’ve done that before).

There are people making pretty good money online because they’ve been able to brand themselves well; I’m certainly not going to hate on them. I don’t want to be against them; I want to be in the place they’re in. I’m working on being seen as an authority in multiple areas, and I’m working on being more influential in those same areas. I don’t need thousands of people, but I’m definitely shooting for those 100 true fans to help me realize my long term goals.

I know what will work if I only want more traffic, but that takes a lot of time and effort and isn’t the best way to reach your target market. I know many people say success is in the numbers; that’s turning out not to be true anymore, especially for a lot of people on YouTube lately.

For once I’m not giving advice in one of these posts. Instead, I’m looking for a conversation to see what some of you think is the best way to build yourself as a brand. I know I’m not convinced in guest posting, email lists, Adwords or Facebook marketing. I’ve actually done all of those things and, because of stupid Google Panda I got smacked down like a lot of other people over the years. Who knows; maybe I did it wrong, so I’d be interested in hearing what y’all have to say.

That’s all I’ve got; let’s see what happens…
 

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Reinvention Weekend With Melinda Emerson

On October 15th my wife and I participated in what was called Reinvention Weekend, which was hosted by Melinda Emerson, also known as the Small Biz Lady. We had a nice time and a great experience, and I decided I was going to write about it like I wrote about the Blogging While Brown conference. This means I’m going to give you the good and the bad of the entire weekend in story form; you’ve been warned! 🙂

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Why I Stopped Staring At Attractive Women And What It’s Got To Do With Marketing

I’d like to say that I grew up differently than a lot of other boys… but that wouldn’t necessarily be true. Sure, I was a military kid, which made a big part of my life different from the norm, but all that did was make my experiences different.

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Drew Imagery via Compfight

This means that when I reached the age where I thought girls were pretty, I’d stare at them like most of the other boys. That is, we’d stare until we thought someone was looking at us, and then we’d look away quickly. It was like every class had a different pretty girl in it, someone new to stare at, and I’m not going to lie, my grades probably slipped for a short period of time until I learned how to stare and still listen to what teachers were saying.
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7 Ways To Market On LinkedIn… If You’re Up For It

Yeah, I know, that’s not quite fair. lol After my post about LinkedIn being like Facebook what else could one expect? 🙂

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Jo Chou via Compfight

Truthfully, even though it’s rare that I do it these days, it not only can’t hurt to do some marketing, networking or outreach on LinkedIn if you’re a sole proprietor, consultant or looking to upgrade your position but it’s almost imperative to do so. No matter how much I might think it’s failing as a social media platform, truth be told there’s no other site I know of that’s still more geared towards people and business than it is.
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Awakening The Sleeping Giant

“I fear all we have done is to awaken a sleeping giant and fill him with a terrible resolve.” Isoroku Yamamoto… maybe…

The quote above is one that many people have seen or heard over the years. It’s attributed to the Japanese admiral whose name I’ve shown above. It’s also probably apocryphal; no one can prove that he said it, and he was someone who was widely quoted in his day.

It’s a great quote, but it’s unverifiable. The thing is, just because it might not be a true quote doesn’t mean it wasn’t an accurate quote. After all, he did say this at least a year before Pearl Harbor:
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