# Pot Odds In Internet Marketing

Many of you know how much I love going to play poker. I get a lot of enjoyment out of it because I love the camaraderie that eventually is created by spending just a few hours with a bunch of people you’ve never met before, commiserating with everyone else who’s either won a big hand or gotten beaten in a big hand. We’ve all been there, and we all have stories to share.

One thing I like to believe I’m good at is figuring out what the odds are that my hand is good or not. Of course, having a good hand doesn’t always mean it’s a winning hand, but more often than not it works out just fine. What I’m not good at is figuring out the numbers, as in what the actual percentage is that favors my hand.

I was reading a blog post called Easiest Way To Understand Math In Poker, where the writer, named Mitchell Cogart (knew I liked him for some reason) was giving some formulas for how to calculate it fairly quickly. It’s still somewhat beyond me, mainly because it takes time to do those calculations, and unless I was playing in a tournament, I don’t like taking that kind of time figuring out anything.

However, it’s the other thing he was talking about that starts to get me into the point of this post. There’s something called pot odds that, to poker players, is very important and very intriguing. In essence, it’s figuring out how much the pot is worth to you in odds versus the odds of you having a winning hand. Just to throw out numbers, if you only have a 30% chance of winning a hand, but the dollars in the pot come out to you having a 55% chance of winning the pot, many poker players will take a chance on the money rather than their hand because they perceive the dollars are so high that you can’t afford NOT to play the hand.

I hear this on poker commentary sometimes on TV. The guy will say “there’s so much money in the pot that so-and-so absolutely has to call the hand, even though he’s going to lose.” On TV, you always know what the players hands are, so you know who’s going to win or lose. But the players don’t know that, so you see them taking time, running through all the calculations in their minds, and then they’ll pull the trigger on hands that most of us would say we know better than to play because we have no idea on how to calculate pot odds.

In a way, you can relate that to trying to learn more about internet marketing. There are a lot of products out there that will teach you something about it. Some are very good and some aren’t all that good. However, what most of us believe is that the more expensive something is, the more we should be getting out of it. Truthfully, that may or may not be true. The “pot odds” are in your favor; after all, why would someone put a \$500 product out there that wasn’t going to deliver on what’s been promised, right?

Here’s the thing. Just like everything else in life, nothing works for everyone. It’s possible that the \$500 product might tell you everything you need to know to make money, or it may not. It may tell you things to do that your morality won’t allow you to do. For instance, if it said that in order to make lots of money you have to kill a lot of puppies, would you do it? If it said that you had to do what’s known as black hat principles, would you do it?

While I was at my mother’s house on Friday, she was watching this network that was advertising a program called Kell On Earth, about this fashion designer who’s very successful. However, she’s a terror; there’s no way I’d ever want to deal with that type of person on a yearly basis, let alone a daily basis. She berates her employees and other people around her, but justifies it by saying she has to do what she has to do to stay at the top. I’m sorry, but if you have to treat people as if they’re inferior to you then I don’t want to be successful. It’s not my style, and I couldn’t live with myself. Yet there are thousands of people who subscribe to that and believe it’s the way to go. Notice how some are successful, but others aren’t? Once again, no one size fits all.

Some folks thought I was being too lenient when I reviewed Six Figure Blogger Blueprint. The thing is, the book wasn’t really for those of you who have been doing this for awhile. It was also free, not a full course on internet marketing. It got me thinking about things, and any book that does that for me works for me. We all judge things differently. We have to know ourselves, and what we might respond to. Like that book to the right side there, 20 Ways To Make \$100 A Day Online. I bought that book, and I think it was perfect for me because I was able to take just one of its principles and turn it into a way to make money. It wasn’t overly expensive, but turned out to be just what I needed. I calculated my odds for finding something I thought I could use, and I turned out to be right.

How do you determine whether something might work well for you or not? Do you even try anymore? I say that at the risk of jumping into Sire’s response, because I know he’s said more than once that he won’t pay for anything anymore, after being burned many times early on. Has that happened to some of you as well? I’d really like to know.

 14K Yellow Gold Diamond Heart Bracelet Price – \$404.08

# Health, Wealth, And Self Care Online And Off – Guest Post

In my post talking about my online goals for 2010, I got a quick request from one of my readers who has never written a comment as far as I know named Connie Baum. It’s always great to hear from people who enjoy what you have to say, and she asked me if I could write a guest post for her, which I did entitled Watch Out For Internet Marketing Scams. I hope you check it out.

Then I asked Connie to write a guest post for me, since her blog is all about internet marketing, so she’s created this post for us. I hope you enjoy it.

Creating a blog post for someone whose work you admire is akin to being a child, visiting a classroom where the teacher places you at the front of the room to introduce yourself. You think you would rather be having a root canal at that moment. You are embarrassed; you are not sure what to say. You feel certain that the friend who brought you to school is biting his lip and wishing his mother hadn’t MADE him bring you.

Internet marketing is the reason I have been closely following Mitch and ‘I’m Just Sharing.’

There is something endearing about every post he makes. I aspire for my blog posts to call people to action the way Mitch’s do. When Mitch extended the invitation for Guest Bloggers, I raised my hand and ‘Teacher’ called on me. I’m looking forward to reading what other Guest Bloggers have to say, for I fancy I can learn something from every post. The trick of course, will be remembering what I learn and implementing it properly.

The mother in me is compelled to admonish all internet marketers, including Mitch, to do two things and in the proper order. Remember, kids, I’m Just Sharing. Grin

1. Take very good care of yourself
2. Take your marketing work very seriously but don’t take yourself so seriously.

Health and wealth walk hand in hand. If you lose your wealth but have your health, you can recover and resume. But if you lose your health, you also stand to lose your health as well. Doesn’t paint a very pretty picture, now, does it?

With a nod to #1 and taking good care of your body, let’s address how important- no, critical-it is to eat well and wisely; to remember to move away from the desk from time to time to move and play.

If you are fortunate to work at home where there are children-or fun loving adults, for that matter-you can schedule recess time! Go out of doors, jump rope, run, walk, turn cartwheels! Do whatever it takes to get your heart rate up and pop a sweat. Then you will be ready to go back to business and resume the creativity and discipline of work.

Your body needs water to keep all your cells functioning optimally, so keep handsome pitcher of water close by. Drop a wedge of fresh lemon in it to make it more tantalizing. And don’t be fooled into thinking that anything wet counts as water because if there is anything in the water, it isn’t really water any more. Don’t rely on coffee and other caffeine loaded beverages because those will dehydrate you and literally shrivel your brain.

Another facet of self care is to reward yourself for meeting your online goals. For example, when your new blog makes the first page of Google, you are entitled to have lunch at your favorite eatery that day. Or, you might have added 100 new names to your new list of subscribers. This calls for a hot chocolate break with your spouse or significant other! You need to figure out what floats your boat and use those things to motivate you. Some popular rewards include scalp massage, nail care, pizza, fresh flowers; new socks. You probably have your own list of what trips your trigger.

Let’s address item #2, taking your business seriously. If you are new to internet marketing, I would offer that a good coaching program would benefit you. You will learn skills you did not have previously and you will network with others who will enhance your journey.

I would also remind you of the recess idea from item #1. Being completely silly and operating with abandon for brief periods of time will increase your creativity and make you far more productive. “Do use discretion,” she warned.

Read other people’s blogs with sincere interest. Comment intelligently, adding value to their site. Interact with the bloggers; get to know them. Attend every live event you can and take copious notes whenever you are on a conference call, webinar or brainstorming session with others. Partner with others to capitalize on one another’s strengths; offer added value in any way you are able to help others.

It has been an honor to present my ideas through Mitch’s blog. Here’s hoping some value was added to your life, even if it did not shake the earth.

I thank Connie for this wonderful guest post. Here are her blogs for you to check out when you can:

# Is Instant Messaging Dying Out?

I remember when I first got into instant messaging. It was 1997, and I had just learned about ICQ, which is still around. There was AIM, and I don’t remember if Yahoo Messenger was around at that time. But ICQ offered just what I and my family members needed.

Through ICQ, I was able to connect my dad to all of his brothers and sisters, a couple of my cousins, and some friends I’d met through newsgroups. Later on, I had some friends I would talk to. We’d talk often, pretty much every night, and it was fun. Of course, ICQ tanked in a big way, but still, there are other instant messaging systems; even Facebook has one.

These days, I can’t find almost anyone who’s using instant messaging. It’s pretty much been replaced by Twitter and Facebook, and even a little bit by email. Sure, email was around back in ’97, but many friends wouldn’t use it for whatever reason.

Is instant messaging dying out, or am I just too old to have many friends who want to use it anymore? I ask that because it seems the people who say they still love instant messaging are all younger than 30. Obviously most of my friends are older. I only have one family member who still has an instant messaging account, and he’s rarely on. The friends I have accounts for almost never show up. There’s a couple of people I talk to sometimes during the day while they’re at work, and when I’m out of town my wife and I will try to have conversations through Yahoo (though I use Trillian), but that’s about it. I don’t even know anyone who uses Facebook’s instant messaging, though I’m sure there are people who do.

I also wonder if it’s why having Meebo on my business sites doesn’t seem to bring me much communications during the day when I hold office hours, which I announce on Twitter every once in awhile. I mean, one would think someone would take me up on the chance to speak to me live, but nope, doesn’t happen.

What are y’all thinking about this? Anyone else lamenting the demise of instant messaging, did you care, or have I just passed by the age where it makes sense for my friends and my business?

# When Is The Last Time You Searched Your Name?

How many of you ever check your name on Google to see what might be out there for you? If you have a common name, the numbers might be kind of skewed, which stinks. If I go looking up Mitch Mitchell I’m out there, but I have to deal with a heck of a lot of stuff that talks about Jimi Hendrix former drummer.

However, when I go looking under my official business name, which is “T. T. Mitchell (and don’t ask, because I’m not telling what any of it stands for), I’ll find myself all over the place. As a matter of fact, out of the first 50 references on Google, 38 of the references are to me. Out of the next 50 references, 17 are about me. I mean, 55 out of the first 100; that’s not bad if you ask me.

It can be pretty heady stuff when you keep finding websites that you’re listed on, or things you’ve written. I’ve found all sorts of things about myself that I never expected to find. I found a reference to a speaking engagement I’m giving next April on social media; never knew that was online. I found that many songs I have copyrights on are listed online in a certain place; freaky. I’ve found my articles on sites I never knew existed. I’ve found myself listed for things I’d have never expected to be found for. I even found someone who recommended both my newsletters and my services (read the article by Catherine Ryan on the right), someone I hate to admit I don’t remember, or can’t verify that I’ve met, but you know, we take recommendations as we find them, right?

Overall, how many references are there that pertain to me? According to Yahoo, more than 8,600; yeow! There’s also one thing I found that kind of freaked me out. The last year of my dad’s life, he was going to try to learn HTML so he could put up a family genealogy site. He got some of the references in, but not all that many. However, one of those references is me, and seeing that, something my dad put online back in 2001,… chills!

I guess the best thing is that I didn’t find anything negative about me, which is always a good thing. Of course, I’d probably find more if I could weed myself through all those other Mitch Mitchell’s. I’m listed at least 3 times in the top 100, and I guess that will have to do. Of course, if I add the “T T” to it, in quotation marks of course, I kill! As a matter of fact, 46 of the top 50 references are me; yeah baby! How long have I been talked about by some folks online? Check this article out from January 2004. I’d forgotten about it, to tell you the truth.

I’ve talked often about marketing and advertising on this blog. I haven’t talked as much about PR, or public relations, or press releases and the like. I have talked about being all over the internet and wondering what else I need to do to break through and become at least a well known name so that I can start making money, or at least getting more business, off my own name. No one can say that I haven’t established a presence on the internet, that’s for sure.

# Hidden Messages In Email Images

What would your reaction be if you received spam email that began with something like this:

“I believe the Ku Klux Klan has been badly maligned in the history of the United States.”

“The Tyrians whom Pharaoh Necho sent down the Red Sea more than six hundred years before Christ, brought back after three years a story of their finding Africa an island,…”

Or even:

“To figure in drawing-rooms with the reflected lustre of her husband’s fame, and to find other women envious of her, was to Augustine a new harvest of pleasures; but it was the last gleam of conjugal happiness.”

I hear you now saying “I don’t receive any junk like that.” Well, I’m here to tell you that you do. Want to know how?

Any time you open up a spam email, or receive one, and it’s got a template image over it, you can bet that someone has written or posted something like that underneath it. You may never see it because the image template covers it all up, but it’s almost always there. I know this because I use Mailwasher to check my email before it gets downloaded to my computer, while it’s still sitting on the server.

Sometimes it’s amazing just how much stuff from a junk message is there. For instance, all three of these examples came with more than 2,000 word articles, though, if you ever deign to read any of them, most make no sense whatsoever.

Why do they do this? Because it makes it easier to get these messages through most spam filters, that’s why. Using a lot of text can sometimes overwhelm normal spam filters, which explains why these things sometimes get through to your inbox. Many of them look at the text, and the thing is that if they post a lot of stuff that at least, to a spam filter, looks just like a long email, it’ll go through. These people don’t care about SEO, and they’re not worried about repeating words over and over, which would trip a filter. They just want to get this stuff through to you in any way possible.

Of course, the other side of this is that sometimes this stuff brings malware and spyware to your computer also. It’s hard to hide a real virus in an image, though it’s been done, but the other stuff is pretty easy. Both of the emails my wife got contained malware scripts in them, and if she’d downloaded it, thought it was interesting and clicked on it, she’d have definitely had malware on her computer, and I’d be in there fixing the sucker right now.

I alert you to this if you’re wondering why you might keep getting this junk in your email. 🙂