All posts by Mitch Mitchell

I'm an independent consultant in many fields, so I have a lot to share.

Day After Christmas; Best Of 2014 & A Look At Goals…

It’s the day after Christmas and I hope everyone had a nice holiday. If you celebrate a different holiday I also hope your holiday was nice. I really don’t celebrate any holidays anymore but Mom does, so there you go. 🙂

IMG_20141119_141914

I thought it was a good time to review last year’s goals, see what goals I have for this year, and highlight what I think were my top 10 posts for the year. They might not have been the most popular, might not even have a comment; I’m not saying one way or the other. But it was a strange year for me so I’ll just go with “it is what it is.”

Last year I put my 2014 goals into a video, which some folks went over to check out; thanks for that. For those that didn’t, and for those of you who either weren’t paying attention or forgot, these were them:

* Generate more passive income
* Take better care of myself
* Create 75-100 videos
* Finish editing my book & writing 2 other books
* Double my income
* Better social media balance between business and pleasure
* Focus!

In the video I went into greater detail but this will do for now, unless you watch the video at the link above. Let’s see how I did.

I actually ended up taking better care of myself; how about that? After a bad run of health issues related to my diabetes I finally downloaded Myfitnesspal and that brought some immediate results. I added a Fitbit Flex to the mix and the next thing you know I started walking more because it not only tracked my steps, but added calories back to my daily menu.

What that resulted in is an A1c of 5.9, which is below diabetic standards, reducing my daily average glucose reading from 230 to 123, and I lost 5 pounds also. That’s not bad; actually it’s great! The only problem I’ve had is now I have to try to make sure I eat enough because I’ve had some lows rather than highs, and that immediately affects you in a negative way, whereas highs affect you long term. Still, I’m healthier; yay!

I said I wanted to create 75-100 videos. On my regular YouTube channel I’ll probably end the year with 58 videos, which included 4 interviews. On my business channel I created 38 videos, which included a video 30 straight days in June and one interview. So I hit my target number with 96 videos, but I didn’t hit the number of interviews, which was 10. I don’t know what it is with folks and being interviewed but that’s still going to be a goal for this upcoming year.


Cindi via Compfight

I finally finished editing my second book on leadership and I have about 8 people reading through it. I hope to get them all back within a few days so I can get the final edit completed and then figure out what I’m going to do. My last “real” book from 12 years ago I took to a printer and published it that way but now there are tons of other options I could select that I’m going to have to research it. I didn’t get to any other books because I was traveling a lot but I have a couple in production; we’ll leave it at that.

I didn’t quite double my income but I got close. I got stiffed on a payment by a company called Serene Corporation (happens sometimes, but since they’re ignoring me they deserve to be called out) but that wouldn’t have greatly affected my income. The thing is I had a pretty successful year but I have to start 2015 hard if I even hope to equal last year, let alone surpass it.

I can’t say I succeeded in my balance wishes, but I also didn’t think I’d be traveling as much as I did. However, in the year when I was going back to Memphis from home all the time I also visited Louisville, Orlando, Washington DC, Tunica MS, and San Diego, my first trip to California where I actually left either an airport or train station. lol Tunica was where the casinos were, and Orlando was for a wedding and a visit to Harry Potter World at Universal Studios, which I’ll talk about soon in a different blog post. Meanwhile, I did have an interesting adventure this one day in Memphis that I never shared here, which I’m sharing now in a video lol:
 



 

That last one; I’m not even mentioning it because it’s going to be a part of 2015 also.

That’s it for last year’s goals. What are this year’s goals? The first two you’ll know because I’ve already mentioned them:

* 10 video interviews combined for both video channels
* Focus!
* Publishing 2nd “real” book (I don’t count my Website book as a real book since it’s short, but I might not be all that fair to myself)
* Completing 3rd book
* Get 3 speaking engagements
* Get as many subscribers to my videos as videos created
* Work on an idea to take my business and career to bigger heights

That last one is really the most important of all. I hate admitting it all the time but I am 55 now, which means it’s time to really figure out what I want to do when I grow up. I do know that I have an ultimate goal of having $10 million in the bank, and doing it based on what my career is now isn’t going to happen unless I figure out how to be “the” one and only person hospitals look for help from. Yeah, I don’t see that happening either.

Me and cup

Still, at least I have that down because I need to get it done in 10 years time, which means I need to figure out how to make $1.5 million a year for the next 10 years (taxes you know). I always offer the opportunity for others to share their particular goals with me; it’s still there, and I won’t steal your ideas (unless they really were mine first lol).

Enough of that. Time for my favorite 10 posts of the years. Actually, one of them was already linked above, the one for my 55th birthday, so it’ll be 11 overall. Here we go:

10 Social Media/Networking Don’ts In 2 Minutes

15 Lessons From 1,500 Blog Posts

We Are What We Consume; Not Talking About Food…

Your Speech Is Free, But Consequences Aren’t

5 Lessons On How Not To Let Others Try To Run Or Ruin Your Life

7 Blogging Beliefs You Interpreted Wrongly

First Seven Steps To Small Business Blogging

Yosemite Sam Marketing

Inequality – Blog Action Day

7 Certainties Of Blogging

By the way, I guess I should add one more goal, though I may need some help with it. I’m tired of seeing all these lists talking about top 50 or top 100 bloggers and I’m nowhere to be seen. I’m thinking that 7 years with this blog, 6 with my finance blog, and, come February, 10 with my business blog should count for something. So if you believe that I know a little something about blogging, I’d appreciate a good word here and there; thanks in advance.

That’s all I have except the many thanks for you veterans and you new visitors who indulge me every once in a while by visiting this blog. I hope to continue producing even more content with opinions, tutorials and some personal stuff in 2015. Not sure if this is the last post of this year or not but if it is, have a safe New Years holiday and be safe; you don’t want to miss what’s coming in 2015! 😀
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell

Keeping Up With Blogging & Social Media Marketing

On Thursday I talked about the concept of social media marketing and why I think it’s a more important way to handle your business online rather than blatantly spamming all over the place. Today I’m talking about the difficulties in keeping up with it all, especially if you’re also trying to keep up with blogging as well.

with-ducklings

Do you believe that doing something so many times can help it become a habit? I have mixed emotions on that one. There are things I’ve done that have stuck, while other things I’ve done for a long time were good for that moment, but some months later, maybe even a year, it’s like I never did it to begin with.

Bad habits are an entirely different thing. Maybe it’s dessert you just can’t stay away from or something you enjoy drinking. Maybe it’s coming home, sitting on the couch in front of the TV and not moving again except to eat or go to the bathroom until it’s time to go to bed.

You know what that is? Comfort, plain and simple. Sometimes we get complacent and don’t do the things we need to be doing. Sometimes it’s because we have other things going on in our lives, while other times we get ourselves involved in something else that we like more and never give it a second thought.

Let’s equate that to blogging and social media marketing. It’s easy to do nothing at all; trust me on this one. However, if you’re in business, doing this means you’re not doing all you can to market your business. When you consider that it’s the easiest way to promote yourself as well as the most cost efficient long term, it makes no sense to not even try to give it some time and consideration.

Both of these things takes some kind of dedication, even if you can’t give it a lot of attention all the time. For instance, I was on the road for 18 months, traveling between the northeast and the south on a somewhat regular basis, and found it difficult to keep up with all my obligations continuously. That’s why I shut down a business and a blog. This blog has suffered some, as some of my traffic’s been declining in the past year, and thus so has this part of my business. Yet another part of my business is going strong right now, thus the priorities have changed somewhat.

Still, I haven’t abandoned the blog and I don’t see it happening. This post and a few others I’ve written while I’m traveling proves that, as I worked hard at sticking to a 2-post a week schedule; my commenting lagged though. Sharing older posts on Twitter and participating in other social media circles helps to keep my name prominent in some fashion, and I’m working harder on that these days. It all helps, even if I have less time to get to it all. Dedication is always essential, even if you have to budget it and share the limited time with other things.

Never forget to get your social media and blogging time in. Even if you only have 30 minutes a day, you can stay in the public eye and you might even get some benefit out of it. Would you be mad if that happened? No way! 🙂
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell

The Concept of Social Media Marketing

The concept of social media marketing is one that’s missed by a lot of people. Some people assume it means trying to sell products online by sending out a lot of spam email. Some people believe it’s related to those late night TV gurus who tell you that they’ll have you making millions of dollars within weeks if you learn their system.

Friendlies
Mo Riza via Compfight

There are a few differences between social media marketing and internet marketing, which is what a lot of people might be thinking of.

With a lot of internet marketing, there is little attempt to actually make a connection with someone. The idea is to push products, whether they’re products created by the marketer or not. Their push is to try to get big email lists of addresses and pound the masses to earn their 1 – 3% of sales and live off that. Some internet marketers do really well with that concept, while others fail because they were too late into the marketplace to truly be effective.

Social media marketing is much different. Its purpose is to establish a long term relationship with an audience in some fashion and hope to drive those people to them. If you have a traditional business location, social media marketing can help get people to come through the doors if done properly.

It can help you reach an audience who might have never heard of you. It can give you the opportunity to show some expertise in your field that people might relate to and thus help you build sales. At the same time, since it’s mainly done over the internet, and can be much more comprehensive, being known as an expert by more people works better.

How can it do a lot of these things? What kind of purpose can it serve? I’m going to say more, but first I’m going to share some links where I talk about social media marketing in some detail. Here are 5 links to articles on social media marketing in general terms that might help you understand what it’s all about.

Using Social Media To Grow Your Influence

What Is Influence?

Social Media And SEO

SMM – Audio And Visual Options

Social Media Marketing Won’t Work If…

Here’s what I see more of unfortunately. Though things might seem slightly better than they were in 2009 when studies showed that Twitter was mainly blather, spam, aka advertising, seems to have caught up, or possibly is just slightly under. It depends on what category you want to put advertising one’s own content, blog or otherwise in. Much of the automation that’s out there is to get the word out for an individual or specific company.

Just last week someone who’s known as a big time player on Google Plus actually posted the same link 6 or 7 times an hour between 6 and 9 in the morning (unfortunately I was up; ugh…). He did share a couple of things from others but in my timeline he was kind of irritating. To me, that’s spam to the nth degree.

On the other side, there are people who retweet others all day and never share anything they do; is that less irritating? In the last month I’ve dropped people I was following who only do that, or only post pictures or only post quotes. Is that engagement? Is that social media marketing?

I’m certainly not going to say I’m perfect at it but I think I’m pretty good. Over the past couple of weeks I’ve started sharing a lot more of my present and past posts from this blog and my business blog, as well as some quotes I’ve made in blog posts over the years from my business blog that I think might be motivational. I’m also sharing some of my video links. But I share as much content from others, moreso than my own stuff, and I add a comment to at least half of that, which sometimes leads into conversation.

To me, that’s what social media marketing should be about, adding in the concept of social media engagement. If you’re not giving yourself a chance to talk to your audience then why not just stick to email campaigns? Do you really think anyone is reading your posts on Twitter or Google Plus or Facebook if they know that you’re never reading any of their stuff, or that you’ll never respond to a comment they make back to you in those spaces?

Of course, this is my opinion. I ask you now, do you agree with any of what I’ve said, do you have your own thought on it? Let me know; I’d love to hear it.
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell

4 LinkedIn No-No’s

LinkedIn is a social media platform specifically for businesses. It offers a way to connect with people who not only could be potential customers and consumers, but people who were in the same industry. Yet, almost every day I see things happening that are irritating to the point that you just want to slap somebody. Okay, that might be a bit over the top, but they make you mad. And some of those people trying to reach out to you which makes it even worse.

Untitled

Leon Fishman via Compfight

All of you know the saying “you only get one chance to make a first impression”. Well, there is a of bad first impression. I’m going to name four of them, and hope that none of them are you.

1. Connecting with someone new but not changing the default description. This is probably the most irksome because the default description says that someone has indicated you are a friend. Every once in a while it says I find you a trusted person. The thing is these people don’t know you, and you don’t know them, so who can trust who?

Don’t be a lazy first connector; if you’re looking to meet someone at least right something different, even though you don’t get a lot of space to do it. You’ll be more memorable and people will be more likely to connect with you there.

2. No picture and no flushing out what you do. People trust what they can see and what they can read better than seeing almost nothing. There are some people who join the site and immediately start sending out invitations for people to connect with them without giving people a reason why they should even think about connecting.

Unless I know who you are, if I’ll see a picture I’m not connecting with you. If I go check out your page and all I see are three or four separate lines of things you’ve done in the past without saying anything about it, I’m not connecting. I know some people who will connect with anybody who reaches out to them, but the quality of your connections has to count as much as how many connections you have.

3. Don’t immediately start selling after someone connects with you. I’ll admit that I’m one of those people who look at the profiles of people who want to connect with me. I have found over the years, and I’ve been a member of LinkedIn for nine years, that people whose profiles have nothing to do with anything that I’ve listed on my profile only want to sell me on something or try to get me to help them do business.

Unless they’re local, or I see a number of people that I actually know who are connected with that person, I’m not connecting with that person because I know what’s coming. Trust me, a short introduction saying hello and telling the person you’d like to know more about them goes a lot further in networking that that person then immediately trying to sell them on something.

4. If you join a group with an intention to actually participate, don’t start off introducing who you are and telling people what it is you do. It’s always best to stay on topic, and if people are intrigued by what you have to say it will follow you back to your profile to learn more about you. And if you’ve taken the time to flesh out your profile (see #2) you’ll intrigue people and on their terms.

I’ve written before that every business should be on LinkedIn, but just being there isn’t enough to give you the opportunity for proper business networking. Work on some of the things I mentioned above and you’ll be well on your way.
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell

Why List Posts Work So Well On Blogs

Well, here’s a topic I haven’t touched upon in a very long time, so let’s look at it again shall we?

If you’ve checked out any blogs on the topic of blogging, you’ve probably read that one of the post popular types of posts are list posts. It is what it sounds like; it’s a post where you have anywhere from 3 to 20 numbered lines where each one tells something about the topic at hand. I’ve written lots of list posts on this blog, some long, some short, as well as my other blogs.

From the deep (Explored)
John Ryan via Compfight

Why are these posts so popular? Here’s a list lol:

1. Lists are easy to understand because they usually begin with a highlighted line so you know what each line is about. Sometimes the list only consists of lots of single lines.

2. Lists can be pretty easy to read, and fast as well. If you only have to take in a few words, less than 20, things move along fast.

3. List posts indicate in the title most of the time how many points there are going to be. This can be a misleading indication of how long a post will be. You can bet that a post with only 3 points is going to be much longer than you think, whereas a post with 10 points could be either long or short, as this post of mine on another blog listed 10 points but was close to 2,000 words; I’m kind of proud of that post, just so you know. 🙂

4. List posts can help you get people to ask you questions. You can use a list to highlight things without getting into detail, and if people are interested you can bet they’re going to ask you more. That could be good for business if used properly.

5. List posts are very easy to write. As opposed to having to write a lot of words to try to draw readers in, like I do, a list could just be a bunch of random thoughts strung together and yet still convey everything you want it to.

Go ahead, try it out to see how it feels. Just so you know, there are many blogs where every post is a list post, and it probably suits the writer and their readers just fine.
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell