All posts by Mitch Mitchell

I'm an independent consultant in many fields, so I have a lot to share.

Can You Make Money Marketing A Product You Didn’t Create?

There’s a lot of people who are in agreement that creating your own products should be something most of us look to do if we want to make money online. There’s also a lot of reality that says there might be products that don’t sell as well online as others might.

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Luiz Fernando Reis
via Compfight

For about 2 months I was marketing my latest book on leadership here and on my business site, on Twitter, on Facebook, on Google Plus and on LinkedIn. I still market it in a small way with each article I put on LinkedIn.

I’ve made some sales, but nothing like I had hoped. Truthfully, I didn’t expect I’d have great sales, but I thought I might sell more than I did. However, I recognize that leadership is a tough sell to people who don’t see themselves as leaders. Even if it’s more of a book that leads with stories that have recommendations towards leadership, it’s not the type of book the masses will go for.

If you want to sell products off your blog and your own products aren’t getting it done, the next best thing to do is to try to market products made by someone else. However, that comes with its own set of issues.

Who remembers Clickbank? When I was first into blogging that was the big platform all the bloggers were talking about as a place to make money selling either your own product or products of someone else, since there were a lot of things there. I remember going through a large part of the database and having all sorts of problems finding things I thought I could talk about.

One in particular I bought first, liked it, learned something from me, and decided to turn around and market it off this blog for a few years. I wrote a couple of specific blog posts promoting it, and the guy who put it together was a major name in internet marketing at the time. I thought it would be pure gold.

I didn’t sell a single book. That was a shocker to me, but it was also a reality check of sorts. Since I was getting more traffic back then than I do now, it told me that either I was a lousy copywriter or that just because you like something and write about it doesn’t mean you’ll get people to buy it.

I’ve learned a lot about sales though, even if I’m not great at it. Most sales coaches and trainers will say that you have to find a pain point and, if it’s big enough and you can sell a solution, it makes things much easier for you. Notice I didn’t say easy; I said easier.

The one product I sold the most of out of all these years via this blog is called Mailwasher, a product I still use and love. I sold 3 of those because of the post I just linked to because of the pain point of being able to see and eliminate mail you know is spam while it’s still on the server, which protects you from opening up potentially dangerous email on your computer. If you visit that blog and click on the underlined word, you can still check out the product and buy it… as I’m still an affiliate. 😉

Best of Events 2011
eveosblog.de via Compfight

The thing is, I wrote that post in 2009; this is 2015! I haven’t tried marketing much of anything that I didn’t create in years from this blog or any other blog of mine. Truthfully, putting up a banner ad isn’t really marketing if you don’t talk about it or promote it anywhere; it’s just an ad sitting there taking up space. Am I right?

I’ve written some posts about products or books and added a link to it… only to have just that one post out there and never talk about it again. Heck, it wasn’t even until this year that I thought about marketing my blog posts more often in social media, which is a major shame.

So, I figure it’s time to give it another shot, just to see what might happen. I’ve already got a product in mind that I’m going to take a shot at marketing. It’s something I use that’s helped me in more ways than I can imagine, and it took care of my pain point.

First, I’m going to set up a page where people can look at the product, along with having a lot of different choices for it. Second, I’m going to write a blog post about it, extolling its virtues as much as possible. Third, once that post is written I’m going to put it out there quite a few times to make sure as many people as possible see it. Fourth, I’m also going to push the specific link to the product page, since it’ll be on a different website than this blog, to try to drive traffic there as well.

Can you make money from a product you didn’t create? Maybe yes, maybe no. In this case I’m not looking to get rich, but I am looking to make a statement. By the way, since the product also has a relation to health (no, I’m not mentioning it just yet), I’ll probably write about it on my medical blog; might as well expand the market even further right? 🙂

Let’s see what happens. I’ll either have that article up next Monday or Thursday; depends on what else comes up. For some reason I find myself pretty busy over the last few days; let’s see if prosperity is ready to come my way via those laws of attraction I wrote about on Monday.
 

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5 Rules Of The Laws Of Attraction

In 2006 the movie The Secret, there was a lot of talk about the overall premise, which is the laws of attraction. I had actually written more specifically about it a day before on my business blog. It’s actually that post that leads me into talking about it today.


JocelynLehman via Compfight

I wrote both of those posts in 2009. Over the years, I’ve worked on applying the concepts to many parts of my life. I’ve had some successes with it and some negative things because of it. Yes, I blame both on the laws of attraction, but nothing overly metaphysical, which both the book and the movie alluded to a lot.

To begin with, I do believe in the laws of attraction. I believe it in the way that I believe that good begets good and bad begets bad. In that, I mean that if you think positively about things you bring positivity to you more often than bad, and if you think negatively you bring negativity to you more often than good. Sure, every once in a while something happens that counters each of these things, but based on people’s patterns of thinking they’ll soon go back to the way things were before because, when all is said and done, if you have a pattern of thinking one way you tend to fall back into that pattern without thinking about it.

Whew, that was a mouthful! By now you’re probably wondering where I’m going with this article. If you were paying attention to my little marketing push from last week you know that I talked a lot about changing my business model and asked people to give me their thoughts on what they’d like to learn from me that they might consider paying for.

I went into it knowing that I wasn’t going to get what I was asking for as far as the numbers go. However, that wasn’t the real reason I did it.

I did it because I needed to change my mind’s focus, and in my own way I decided to use a laws of attraction principle to help me do it. This leads me into being able to talk about some specific types of rules concerning the laws of attraction, especially as they pertain to me. So, let’s get started.

1. You must establish a reason for wanting to change.

The reason this part is important is that it helps you to bring focus to what it is you want in your life. Not only that, but the laws of attraction don’t pay as much attention to whether what you’re thinking about is positive or negative, good or bad… just what you’re thinking about more than anything else.

In my case, I decided it was time to think of my business in more positive terms, because I have to admit I’ve been pretty negative about how things have been going over the last bunch of months. So, the reason I wanted to change is because I wanted to work from a positive point of view; who doesn’t want more positivity in their lives? So, I thought about how I wanted a mind shift, and last week was a big part of pushing my thoughts towards the good side of things.

Oh yeah; it’s working. 🙂


https://youtu.be/o2MqciSMOmk

2. You want to have a working goal; it doesn’t have to be overly specific.

If you checked out any of last week’s posts on any of my blogs, you saw that I had a lot of options for what I would create as well as options on how I could deliver them. The overall working goal is that I want to create more products and set myself up for doing more live presentations, since my dream is to be a professional speaker when I grow up.

You know, I keep saying that previous sentence over and over but the reality is that I’m already a professional speaker; I’ve just been out of the game for a few years. So, this is a goal that I know is attainable.

The reason you don’t have to be overly specific is, as The Secret mentions, you never really know how things will manifest themselves, no matter how much you put into things. For instance, I could create what I consider to be the perfect package on a specific topic and not sell one because of factors I can’t control. At the same time I could create something that was more work than pleasure that could sell tons.

This means the only thing I can control is the creation of the packages and the delivery system; that leaves a lot to chance. However, we address that with the next rule.

3. Establish something that you “know” will make you happy.

Something I’ve been working on over the past couple of weeks is the language I use when I’m writing on all my blogs. Over the years, I tend to use language that’s not overly forceful or definitive; like this sentence. lol

I’ve always tried to be more realistic in my language and things I say. If I could guarantee something, then I’d say it; otherwise, I’d hedge my bet by saying things like “if you try this thing out you “might” become more proficient…” That’s encouraging isn’t it? Not even close! I’m betting you’d be more impressed if I said “if you do this you will become more proficient…” I actually owe this change in language to something Lynn Terry told me a couple of months ago when I first started marketing my latest book on leadership, Leadership Is/Isn’t Easy.

As soon as I started thinking about creating products based on things I know and working more on getting speaking engagements and doing live presentations… I started feeling happier than I had in a long time. I have a long way to go of course but feeling better means I’m moving in a positive direction… I think I’ve beaten that horse enough already. lol


https://youtu.be/a_urxI9L5Ak

4. Open your mind to allow outside factors positive access.

Last week I wrote 15 posts, which I distributed between 4 blogs. I offered 9 major topics of discussion and 6 methods of delivery for people to choose from. Yet, something that happened is that 3 people who voted asked for me to deliver a YouTube option, which I hadn’t included.

This kind of threw me off because I’d had problems sharing private videos in the past and hadn’t even tried to broach the subject again. However, since I was asked I decided it was time to do some research to find out how I could do it. I found out it’s a pretty simple thing to do (knowledge is always nice!), so I added it as an option to all the blogs for the final posts.

Learning something new and finding it could work well for me was a very positive experience. If I hadn’t kept my mind open to it then it’s possible that others who might have wanted it that way would have been left out of the loop, I might have hurt sales, and I wouldn’t have learned something that made me smile.

5. You’ve got to do the work!

One of the major criticisms of the movie The Secret is that it seemed to be telling people that all they had to do was think about things and those things would come to them. Well, if one only paid attention to the visuals that’s what they’d have gotten.

Yet, on more than one occasion someone said you couldn’t just sit around thinking about things and hope they’d come. You had to work towards what you wanted, while being open for it to manifest itself in ways you weren’t expecting.

To that end, last week I started working on outlines for two of the things I’m looking to create. I spoke to a few people locally about wanting to put on some presentations… hopefully paid. I got some ideas, but the truth is that I wanted to get a feel for how people thought about me locally; I’ve been out of the game for a long time here.

I also read a book by one of my friends about how to get more paid speaking opportunities. We briefly talked also. I met up with another friend who passed along the name of someone who helps people get speaking gig; yay! And I sold another book as well; yay again!

And, of course, I had 15 posts marketing the topics and concept throughout 4 blogs, but also wrote two other posts, worked on a couple of my websites, and realized that I needed to market my other products and speaking topics more.

You know what? I worked a lot last week, and I plan on working a lot this week… though it’ll probably start either Monday afternoon or Tuesday, as I have a lot of other stuff to catch up on. However, I’m ready to put in the work, and when I’ve finished something… I’m ready to market it.

Those are my thoughts on it all; what are yours? Are you ready to try to do something similar, or are you going to wait around to see what I can do?
 

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Do You Know Chris Brogan?

A few days ago I was listening to a podcast where my buddy Richard Rierson had conducted an interview with Chris Brogan. I felt good for two reasons; one, I knew Richard had always wanted to interview him and two, he had interviewed me first, although that either means he valued what I had to say a lot or Chris was much harder to get than me. lol

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Trust Agents

Either way, as I listened to the interview I came to realize just how little any of us can know about someone else, even if we’ve read their books, read their blogs, seen their videos or had them comment on one’s blog not just once but twice. 😀

In any case, he’s a fascinating guy to listen to and see what he has to say. But this isn’t a puff piece about him; not at all. In taking a break from this week’s marketing test (click here in case you haven’t been paying attention) I thought I would talk about two takeaways from the interview he did with Richard and one I got from him somewhere else some years ago… one that I think is interestingly important since I keep saying that when I grow up I want to be rich and famous.

1. You’re never as famous as you might think you are.

Chris was asked by someone what it was like having so many fans online. He said that he didn’t take it all that seriously because in his own hometown he can walk down to the local coffee shop, get coffee and possibly something to eat, and no one there knows who he is. He can pretty much go anywhere where he lives and not have people running up to him because they want his autograph.

Before I’d read that line I hadn’t had it crystallize in my mind but it’s an absolutely true statement. My friend Kelvin asked me a couple of weeks ago if I listened to any new music because I’ve never been on Pandora. I told him I had years of music from the period of music I loved so I didn’t need any of it, but if something hit me from out of the blue that I liked I’d deal with it then.

Overall, I have no idea who most of today’s young musicians are. There are a couple of names I’ve heard whose music I’ve never heard so I couldn’t comment on any of it. The same goes for TV and movie celebrities; don’t even think about asking me about anything “reality” related. For that matter, I don’t know who 98% of all athletes are either, even on my favorite teams (Syracuse University basketball is the lone exception).

Thus, if I were working in a hotel and someone who thought they were all that said to me “Do you know who I am?”, I’d probably say “no”, mean it and move on. See, as much as I’d love to be rich and famous, the truth is that the only shot I have at it is to entice a specific group that’s interested in what I have to share, and only that group, and hope that I could get at least 33% of them to know who I am and trust me enough to listen to me and buy from me. Heck, maybe all it would take would be 20%; who knows?

Overall, we can’t believe in our own importance when it comes to others. Be comfortable in your skin and put yourself out there, but don’t believe that almost anyone other than your mother is losing sleep wondering anything about you; isn’t that sad?

2. Business is personal.

In his interview with Richard, Chris threw out this gem and my eyes lit up. That’s because I’ve always believed this was a truth, even though most people you talk to in business will say it’s not.

Here’s the thing. I’m an independent consultant, and I spend a lot of my time reaching out to people in different ways. Sometimes I don’t expect to be contacted back because it’s typical sales; in other words, if I’m calling someone out of the blog and leave a message on an answering machine, there’s no obligation to call back because they don’t know me from Adam (have you ever wondered which Adam that phrase is talking about?).

If someone has reached out to me first, I return the correspondence, and then they don’t contact me again… or not for weeks at a time… that’s personal. Someone might say that’s business but it’s not; you reached out to me, I responded… it’s personal.

I’ve had some people tell me I’m too sensitive sometimes, that things happen in business. Bah! People who treat others like that when it’s business related do the same thing outside of business. Whereas it’s easy enough to change behavior from work to personal, it’s much harder to change patterns. I evaluate people in business the same way I do in my personal life, and my patterns are intentionally the same as it relates to business and my personal life. Anyone paying attention to their behavior would see they do the same.

So… on this one… I’d ask more people to consider it and the way they treat others when they believe it’s just “business”.

3. No successful person is a copy.

This came out of the interview with Richard as well, and it resonated greatly with me. I have a friend who says that one of my problems is that I keep trying to do things my way instead of just doing what someone else has already done. My response to that is we can’t always follow what someone else did exactly and expect the same results. Times change, factors change… we should take the best that someone has to offer and make it a part of who we are without losing who we are.

To try to make a point, check this cartoon out (you might have to click on it to see it bigger; if you’re new to this you’ll have to click twice lol):

BillW

All of us are unique; that’s just how it goes. We can take lessons we learn from others and apply them to our life, but at the end of the day we can only be the best “us” that we can be. Think about the 5 most successful people you know, either personally or not. You might see qualities in each of them that are similar, but for the most part you’ll realize every single one of them is totally different and succeeded because of those differences. We can learn perseverance from them; we can’t learn to be them.

I’m thinking these are 3 pretty good lessons. Course, what I say doesn’t always matter so I’ll put it out to you and your thoughts.
 

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What Can I Teach You?

Last week on this blog I talked about the career that up until now has dominated my business life. Health care finance can pay well. It’s also a very fickle business though.

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looking professorial!

I talked about how I needed to find a better business model instead of constantly beating my head against a wall. The wall I’ve been banging my head against is inflexible; it one I’ve had no control over.

Then I closed with “We should learn how to live the life we want instead of the life we think we should be living. And if we can make money that way… then why not?”

This is the beginning of “why not”. For a big part of it, I’m reaching out to y’all, the masses (well, let’s see about those masses), to see how I can help “us” (this guy Greg is going to hate me for all the quotation marks lol).

Here’s the deal. Below are categories of things I’m pretty proficient at; some of them I’d not hesitate to say I’m expert on them. Although I’m going to create products and such of all of them at some point, what I’m looking for is some feedback on what a majority of you might want to see me create that you’d actually pay for.

So you know, part of this is based off the book Ask that I reviewed back in June. It’s main premise is that we sometimes need to ask our audience what it is they’re looking for, that they’d be willing to pay for if they knew the information they were getting was going to be top quality, then building off that.

I’m not totally following the whole thing because part of my purpose is different. I’m looking for the “feel good” part of things as much as I am the “make money” part of things. I’m tired of just marketing to a group that doesn’t want to talk to me; I want to market and talk to people who not only will talk back, but at some point say “You know, I’m going to check out this thing that Mitch put together.”

This is a major test of my social media marketing skills. To that effort, I putting something similar to this on three of my other blogs as well. Not only that, but I’m going to post about this topic pretty much every single day this week on each of those 4 blogs, changing a little bit of it up here and there. On Thursday for this blog I’ll have a different post, just to break things up (and because I think it’s a pretty good idea), and on Friday on my business blog I’ll have a different type of post, back on one of my proficiencies.

The first thing I’ll ask of you is to vote on something below; that is, once I put it down there. The second thing I’ll ask if for you to share this post, or any of the other posts I write this week, with your peeps. I think the more people who participate in this, the better opportunity I have to make the right choice as to what comes first.

Then again, if I don’t reach the goal on any of them… my decision at that point.

Let’s get to it. Below are 9 categories of things I’m very proficient in; yes, someone can actually be good at more than one thing. Under a couple of them, I’ve broken the category down slightly further than the main category.

The first thing I need is for you to pick one thing; one choice per person. You can leave your request on the blog, or you can send me an email to mitch@imjustsharing.

The second thing I need is for you to pick how you’d like the training delivered to you. One of these I’ve put in there in case local folks participate in amazing numbers; gotta have hope right? Or, if you believe you’d able to pull something together that could get me to come to where you are and get paid for it… even better.

The reward? Other than what I promise will be a top flight lesson, the first idea that has five people select it and the way it’s delivered, I’ll pick 1 person from that group to receive that training for free. If I get 20 people eventually under that same selection, I’ll give away 2 more free trainings.

At some point, if I don’t reach an agreed upon number, I’ll probably take the top 3 and run this again. As I said, I’m putting this out on 4 blogs, and since each blog addresses something different, you might think that picking something on this blog would be a snap… but you just never know… not everything below is something that’s covered on this blog. Who knows, some of you might learn something new about me from the choices below 🙂

These are the areas you have to select from (categories are underlined):

Blogging

Business blogging
blogging for money
blog writing
article writing for others

Social Media

benefits and dangers of social media
social media marketing tips
YouTube & video basics

Motivation

How to motivate yourself
Motivating Others

Self Employment

Leadership

Being A Better Leader
Training Others To Be Leaders

Diversity

Customer Service

How to provide good customer service
Training others to be good at customer service

Personal Budgeting

Hospital Revenue Cycle

Medical Billing techniques
Understanding Charge Master
Understanding the Revenue Cycle

Now, method of delivery:

Book
Udemy course
Webinars
Email course
Podcasts
Live seminar
1 on 1 training (in person, Skype, Google Hangout, phone)

Remember, only one per person. If you mention more than one, you have to tell me which one is first. You don’t even have to promise me you’ll buy; I just want to know which one you find the most important to you, and how you’d prefer it to be delivered.

I thank everyone in advance for participating and sharing this post, or any of my other posts from any of my other blogs regarding this. Onward and upward!
 

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Beating Your Head Against A Wall?

Come Monday I’m going to have a post here that’s going to be something different than the norm, yet reminiscent of something I did a long time ago that involves both of my blogs. This is my roundabout way of talking about it without talking about it; isn’t that a shame?

New haircut, new...?
New haircut, new…?

A couple of days ago I was talking to a guy on Twitter who lives in the area. He’s been seeing a lot of my posts on Twitter and they were kind of confusing him. See, I not only have the posts from this blog showing up on Twitter but from my other 4 blogs, the blog for my consulting group and the blog for my accountant, since I write her content also.

He wondered what I actually did for a living, so I told him. He said he assumed I was in a totally different field, and I said that’s because my blogs don’t actually address my main field all that much. When he asked why I said it’s because if I wrote about just that no one would read it, as it’s a hard industry to communicate with online.

Then I told him all the different things I did other than the main business and his question/statement was “All those other industries would allow you to reach people online, and you seem to enjoy it. So why are you sticking to what you do?”

Why? That’s easy; because when I get a gig it pays really well and I accumulate money quickly. However, it’s also a “beating your head against the wall” industry, health care finance. Overwhelmingly, the people I need to talk to have no clue of what I’m talking about. So, when I get to talk to any of them (which is also rare because hospitals have great gatekeepers) and explain what I do… as my wife says, crickets in 4-part harmony.

I think health care is the only industry where people in the C-suite are responsible for areas they know absolutely nothing about. And if any of them challenged me I can ask 6 specific questions, only one of which 99% of them will get right because it’s the main area they should know something about.

Working so hard to get clients who don’t want to work with me because they don’t understand how I can help them (I mean, doesn’t $730 million in one year mean anything to anyone?) reminds me of the Beav’s mother in Airplane who said “Chump don’t want da help, chump don’t get da help!”

So… believe it or not that’s the preamble to Monday, though I’m betting you want more. The best I can give you right now is that I’m a bit frustrated and realizing I’m not living close to the life I want to live. If I’m going to act like I learned anything from my buddy Rasheed (for whom I recently wrote a review of his book Life) it’s that life is short and we should learn how to live the life we want instead of the life we think we should be living. And if we can make money that way… then why not?

That’s it… until Monday. Still, I want to leave you with this question: are you living the life you want to live, and if not what life would you like to live and have you thought about how you might be able to get there or are you unable to give it a shot?
 

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