All posts by Mitch Mitchell

I'm an independent consultant in many fields, so I have a lot to share.

Being In Control Of Your Content

Over the course of the last couple of months, YouTube has done something incredible… not in a good way. They’ve taken the time to go through the 332 videos I have on one of my YouTube channels and decided that 12 of them aren’t suitable for advertising.

content ownership

own the car, not the tree

For those who aren’t initiated to the process, if you have a Google Adsense account (Google owns YouTube), you can decide to monetize your videos and allow an ad to show up in different ways but in the same format you’re used to seeing on some websites or blogs you visit. All one has to do is click on a tab called Monetize and then put a check mark in a box and save; that’s all it takes.
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Writing – How Important Is It For Your Business?

A few weeks ago I led a roundtable for my consultant’s group on the topic of business writing for consultants with the title above. In essence, I put together a presentation and led the group discussion on a bunch of topics I felt were important to share and talk about. This article will encapsulate what I discussed and share some of the examples I used to get my points across.

Form Letter

I started with an overview of the importance of why good business writing could help our businesses. I listed six categories I felt were important for us to consider, those being:
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Fake And Lousy Comments

I didn’t write anything last week; well, that’s kind of a misnomer. I wrote an article for my accountant’s blog, but that’s it. I decided to take a week off to get my mind straight and come to grips with a problem many of us bloggers have… that being some of the comments on our blogs. To better describe it… I’m going to start with a little story.

I played piano from the age of 10 until the age of 40. It was a pretty interesting 30 years that started inauspiciously enough and ended with a standing ovation.
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Is Your Blog’s Content Easy To Understand?

Yeah, I know… back in May I wrote a post where it looked like I was picking on Neil Patel. The opposite is true; I said I realized I could never write the kind of posts he does and that I was good with that, while still admiring a lot of what he puts together.

Readability Test Tool

Readability Test Tool

This leads to his latest post, titled 10 Tools that will Improve the Quality of Your Blog Content. Some of them are specific to titles while others are specific to content. There was only one that really captured my interest, that being something called the Readability Test Tool.
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5 Things Google Should Do To Stop Being Seen As Evil

I read an article last week that actually came out in April that was written by a guy named Jon von Tetzchner, the founder and CEO of Opera, a pretty good browser that, unfortunately, lags behind a number of other browsers. He’d written something titled My friends at Google: it is time to return to not being evil, and it was kind of a harrowing tale of how he felt betrayed by them and how they need to go back to living their former motto (which they’ve dropped) of “Don’t Be Evil”.


I think this cat looks evil

I hate going out on a limb and calling Google “evil” for more than one reason… the main one being that they’re kind of thin skinned for a large organization. Yet, I’m going to go there because I’m a glutton for punishment and I’m not really calling them that. Instead, I’m intimating that they often give the appearance of being evil and that maybe changing a few things might help others perceive them better.
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