All posts by Mitch Mitchell

I'm an independent consultant in many fields, so I have a lot to share.

My Website Marketing Book Again

By now, everyone who reads this blog knows I wrote an ebook called Using Your Website As A Marketing Tool. I first wrote about it on this post as a pre-launch. Then two days later I upped the intensity of the pre-launch here. Then it was launch day, and I wrote about it here and on my business blog.

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Enjoy the puppy;
the book’s there to the left

I didn’t stop there. I had to visit it again here and in August, and again in October. On that one, I even put in the Paypal button where you could purchase the book right from the post, without having to go to the website first.

I’ve made some sales, and that’s not such a bad thing, but I want to make even more sales. A big part of me realizes that the ebook isn’t necessarily for most of the people who come to this blog. It’s for people with little sense of how to use their website to help market their offsite businesses, although it does have some ideas for those who want to market online but may know way less than I do, since I also build websites, so I know a few things on that front. I didn’t turn this into a “building websites” blog, but I easily could have gone that way; I’m just not sure all that many people would stick around to read it.

I got kind of a wake up call earlier today during an online conference I was participating in, and I asked a question about marketing information products and pricing them. The person conducting the seminar told me that I was charging way too little for it, based on what it was, and that I should raise the price.

I’m going to do that; just not today. Of course, digital products have fluctuating prices all the time, so I could raise it now only to lower it at some point in the future. That makes sense, right?

There you go. Will this spark sales over the next couple of weeks? I’m not sure. In life there are no real guarantees except the fact that if you don’t try anything you won’t get anything.

This probably won’t be the last time I talk about it, since I know I’ve alluded to it in many other posts, but I won’t be talking about it again here for the next two weeks. That leaves me a day or two before the month ends to mention it one last time before that deal is gone forever. Pressure; it’s on!
 

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I Want More RSS Subscribers

I was reading this post on Daily Blog Tips called 50 Simple Ways To Gain RSS Subscribers, and one of 50 points, number 5 to be more specific, said this: Write a post asking for people to subscribe.

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feed on this… 🙂

I had to think about it, and truthfully, I don’t think I’ve ever written a post requesting that people subscribe to any of my feeds. I did write this post on what RSS feeds were, with a video no less, and mentioned that it would be nice if people subscribed to my feed, but I’ve never come right out and asked for it.

So I’m doing it now. For those readers who have no idea what RSS stands for, I recommend you click on the link I just gave you and watch the video I posted, which breaks it down nicely.

For everyone else, though I can’t believe I’d have to tell you why it’s a good idea to subscribe to my feeds, of all things, well, y’all see how often I tend to write. I’d hate for you to miss any of my posts, especially the really poignant and funny ones, just because you happened to show up late. The front page only holds so many posts, after all, and some of my posts only stay on the main page 3 or 4 days.

I’ve given people two ways to subscribe to the feeds, the regular way or by email. The regular way offers different feed readers, one that can be put right into Firefox with an add-on called Sage. Of course there’s always Google Reader, which a lot of people like (sorry, this is gone now…), and I’m a major advocate of Feedreader, the program I use because it’s not dependent upon browsers. There are many other programs, obviously, but I think these three get it done best.

Subscribe to my feed! Subscribe to my feed! Subscribe to my feed! Okay, now I’ve said it, and I’ve written it. And, by the way, this post now has me using 8 of the top 10 recommendations. That’s never a bad place to be. 😉
 

What’s Your Market

Earlier today I was at what we call a “mastermind” group. Basically, there’s four of us who try to get together once a month to discuss where we are in our businesses and try to see if we can help each other to stay on target for our business and personal goals.

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definitely not dinosaurs…

While discussing an idea, one of the participants asked the question “what would our market be.” Truthfully, I didn’t quite understand the question, and went with my gut response, which is usually “why do we need to figure out who our market is?

I come from the school of “just do it“, because one thing I notice a lot of people do is think about something to the point where they eventually don’t do anything. I’m the type who’ll think about something, think some more, then finally come to a realization it’s time to get it done and worry about other things later on.

Later on, we came back to this topic, and I finally said I wasn’t sure what her point was, as in, what she was asking me. She then explained herself, and at that point I started to understand it a bit more. We then talked about the website of mine that I highlighted the other day, Medical Billing Answers, and she asked me who I thought that market was.

I first said almost anyone, which she didn’t like, so I thought about it some more and I said that when the idea first came to me, I was thinking about the medical billing consumer, that person who has questions about their medical bills that can’t find anyone impartial to ask their questions of. Then, after the site was created and some of the articles were up on the site, it turned out that the biggest consumer of my site, as in the people asking me questions, were people who did medical billing, not the consumers. That’s how I came to see that particular site as being for anyone, since obviously I’m not good at deciding who my consumer is.

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She then asked me about this blog, which she’s never seen, and asked me who my market is, and who my consumers are. I actually drew a blank; I’ve never really thought about it before. I mean, I’ve thought about the topics often enough, but even when I launched this blog and wrote my first post, I talked more about what I wanted to do with this blog than who I wanted to serve, or who I was hoping would visit.

The truth is that I want everyone to visit this blog; is that really too much to ask? lol What types of visitors am I looking for, beyond everyone? Tough question indeed. Let’s see if I can define it with some honesty, since that’s what I’m all about.

First, I’m hoping that some of the visitors who come here are buyers. I’m hoping that some of the things people are thinking about buying are some of the things I talk about, or some of the things I promote.

Second, I’m hoping that some of the visitors who come here are hoping to learn something. I talk about a lot of things that many other folks don’t talk about, or, hopefully, in some detail that they might not go into, such as my post on how to be a prolific writer.

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who wants more of this?

Third, I’m hoping that some of the visitors who come here are looking to see how someone else who’s going through the things they’re going through in trying to find ways to make money with their blogs is doing it, and is ready to share in the ride of success; never failure, as any time something doesn’t work, it was just a learning opportunity on the way to bigger and better things. Then again, I’m not big on the word failure, calling it experimentation instead In any case, I share when I make mistakes concerning other things with computing, like when I talked about wiping out all my files and the process I had to go through to recover them; ouch!

Fourth, I’m hoping that some of the visitors who come here are looking to share their experiences with me and with anyone else who reads this blog, because I truly feel that we are a community if we wish to be, and that in every situation, every encounter, that can be shared with someone else, there’s something for someone to learn from.

Fifth, I’m hoping that all of the visitors to this site will find something to entertain them<, to intrigue them, to shock them> and make them think about something they’ve probably never thought about before. To touch their hearts, share something with them that they’ve probably never heard of before, and generally to have fun. If we can’t have a little bit of fun, education, and thinking mixed in, what’s the point, right?

I’ll put this out to you, the readers of this blog. Help me help and entertain you. I don’t know all the answers, but, as you’ve seen, I’ll do some research here and there. How do you like what you’ve seen thus far? Is there a topic that you’d like to see me cover more, or less? What kind of information are you looking for that you might be looking to purchase? What kind of products? What is it that I can help you with? And, what do you think my market is, or should be? Turning it around, what is it that you’d like to help me with?

By the way, I will probably be giving more information about myself over the coming weeks, just to some of you can learn more things about me and all my businesses, because there’s obviously more than my post on about pages covered. Who knows; I just might get to work with you someday. 🙂
 

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National Diabetes Month

November is National Diabetes Month, and it’s something I care about wholeheartedly. If you’ve gone back into my blog, you know that I’m diabetic, and I’ve written on diabetes a couple of times, including my battles every once in awhile. Luckily, since I’ve been home, I’ve gotten my glucose numbers back under control.

Unfortunately, though I’m not considered an insulin dependent person, I am on insulin, and though it’s not as bad as I’d thought it would be, having to give myself injections twice a day isn’t much fun. I don’t have to start spouting numbers of new diabetics every day. It’s not always something you can easily control, as it runs in my family, but it’s something that we can keep from getting way out of control with knowledge, exercise, and communication.

To that end, I’d like to direct everyone in America to this link of activities taking place across the country this month highlighting this terrible disease. For everyone else, there’s this link talking about World Diabetes Day, which is November 14th.

Can diabetes be solved? Honestly, I don’t know. But I’ll never give up my fight, and I’m sure someone will eventually figure something out, with the help and funds of others.

How Do You Write Your Blog?

How do you write? I find it an interesting question, especially for blogs, because, for most of the time, I tend to write pretty quickly about pretty much anything. I don’t concentrate on length or anything like that; I just write until I feel like I’m done; kind of a blogging Mozart. lol


by Charles J. Danoff

I know that some people take a lot of time to think about what they want to write about, then write it over the course of a few days. I remember Steve Pavlina saying some time ago that he likes to take two or three days putting his posts together, but he tends to write posts between 5,000 and 7,500 words. Of course, he’s not doing that right now, as he’s doing some test with some kind of drink and talking about his results on a daily basis.

Darren Rowse of Problogger fame said he likes to write at least one post a day on all of his blogs, and these days it’s much easier for him since he’s pretty much turned himself into a corporation, so that when he’s on the road someone else steps in to write posts for him. However, if you look back into his archives (which I did, of course), you’ll find that he used to write multiple posts a day, very short posts where he’d state a topic, write something relatively short, then have a link to the person where he got the idea from in the first place.

By the way, I find it oddly comforting that it took him about as long to start getting visitors and readers to his blog as it’s taken for me, and he also had many posts at the time that got either very little or no activity, just as I sometimes do now (although I am pimping this post of mine again because it was pretty personal, and I’m thinking someone should have commented on it for some reason).

Even when I’ve researched something first, I tend to write pretty quickly afterwards. But you have seen some of my really long posts, and every once in awhile I’ll put up something that’s pretty short, just to communicate something. For instance, the day I posted the quick little blurb about the end of BlogRush, which I got to post as kind of a breaking news story (posted after immediately being written by John Reese himself) was one of the shortest posts I’ve ever written, and it still got a lot of comments.

That proved a couple of things. One, current news counts a lot if you can be one of the first to help break the story. Two, sometimes you can spend a lot of time on something, or put your heart into it, and it won’t merit nary a comment; WordPress doesn’t tell me how many page views, so to speak, a post gets (but Google Analytics does, and that’s a shame; y’all go back and read that post!). I wonder if there’s a plugin for that, and if it would separate how many times I saw it myself. And three, sharing information that someone else comes up with can be greatly appreciated, which is why I’m going to share this page that has a lot of information on page rank, something that a lot of you have been talking about a whole lot lately, which means it’s not only something you seem to care a lot about, but also says y’all need to find a new topic (check this one also). 🙂

Enough of this for now. So, how do you write? How do you decide what to write about? How often do you write? Share with us; who knows, maybe there will be a car as a prize for the most creative post,… nah!

Lava Lamp Pens






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