All posts by Mitch Mitchell

I'm an independent consultant in many fields, so I have a lot to share.

I See What You Did With Your Comment & You Did It Badly

If you’re a regular reader of this blog, you know how much I complain about people not commenting on blogs as much as they used to. I actually understand because there’s so much going on in social media where you can write a short line or just “like” something without having to take much time to write something legitimate.

sneaky self serving comments
sneaky comments…

Through the years I’ve said that people who leave good comments sometimes encourages others to visit their blogs or websites. If you write about the specific topic and you’re also know something about it, you enhance the quality of your comment, which always helps. However, there’s something new going on lately that’s been driving me nuts. Check out the example below:
Continue reading I See What You Did With Your Comment & You Did It Badly

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Should You Have A Website?

There are a lot of people and businesses that have websites (or webpages) around the world. There are a lot more of each who don’t have websites but probably should. When it comes to being or trying to market a business, a general question that has to be asked is whether it’s viable for the owners of that business to have a website or not.

steps
Christa via Compfight

As a former internet marketing consultant who’s still an independent consultant, the overall answer is easily yes. The reality, however, isn’t so cut and dry. Let’s explore the positives first.
Continue reading Should You Have A Website?

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You Can’t Just Be “Comfortable”

Years ago I wrote an article asking Why Is Everyone Busting On A-Listers. At that time it seemed that many people kind of missed my point. That was okay because some people thought I’d missed their point. I’m going to take that on first.


by Jeremy Eades via Flickr

I didn’t miss the point about A-listers and how many of them don’t respond to comments on their blogs anymore. I get it, and I don’t like it anymore than they did. No matter how big someone gets, I feel they should respond to at least some of the people who comment on their blogs. As most of you know, I’m big on bloggers not only approving comments when they’re moderating but also commenting on them, and it doesn’t matter whether or not they’re A-listers. I’ll give those who receive lots of comments a break because, truthfully, some comments are pretty lousy, but many of them deserve to be responded to.
Continue reading You Can’t Just Be “Comfortable”

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The Facebook Ads Experiment

There’s a young guy I sometimes mentor and have lunch with named Adam. One of the things he does for business is he tries to help people market their businesses or products on Facebook.

We were having a conversation about this and he asked me if I wanted to try to market my business on Facebook using Facebook ads. I told him that I didn’t believe either of the main industries I was in would work all that well on Facebook. Still, I decided to give him a chance.
Continue reading The Facebook Ads Experiment

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Real Marketing – Regular Mail

Though many of us are trying to make a certain amount of money online, our hopes being that it’s enough to work on, some of us who work for ourselves acknowledge that it’s not always the only way we can go, especially if we have a client audience that’s not quite savvy when it comes to being online.


by Chris Lott via Flickr

In real life I’m a health care finance consultant (you probably have no idea what that is), and I mainly work with hospitals. I can pretty much guarantee that few are looking for my consulting services via social media. I get lucky every once in a while when someone finds my LinkedIn profile, but since I’ve set it up so it’s non-searchable on search engines, it means only people on Linked In can find me.
Continue reading Real Marketing – Regular Mail

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