Another Blog? Another Website?

So there I was, minding my own business while reading Garry Conn’s post where he Adsense questions from his commenters, who were asking about placement and such on their sites, when he said something to one of them that got me thinking again.

Rising Into the Sun
Dave Edens via Compfight

Actually, he said two things. The first thing he said to someone is that he felt it was better to have three different blogs with one post a day than one blog with three posts a day. The second thing he said was that there are some blog niches that just won’t draw the types of visitors needed to make money on either Adsense or any other product, and one of those niches was internet marketing.

His thought was that anyone in internet marketing already knows a bunch of stuff, and probably owns a lot of stuff, and also is already hosted somewhere and selling something, so if you give them a tip, they’re less likely to buy what you’re selling, but definitely not going to click on your Adsense ads.

My head has been hurting ever since, because there are a lot of truths in his statement. As I wrote in my post on rethinking Adsense, I’d been thinking that having more than one Adsense block on the side of my blog was a bad thing, especially since the blog generated almost no income from Adsense, and that I was thinking about replacing one of those blocks, which, for those of you who stop by often, I’ve done up there at the top left. The first two wouldn’t necessarily be common to the thrust of this blog, although the first one is an affiliate program of it’s own.

I started thinking, and I’ve been thinking about it all day, even while reading and commenting on a lot of blogs. It’s not the concept that’s bothering me, mind you. It would be easy enough to start another blog, or even another website, as I do have plans for that, especially as I’m seeing the kind of success that my site Medical Billing Answers gets with Adsense.

The problem is what else could I write about, that interests me, that would keep people coming back for more. Not only that, but just how many things are there that I could consistently write about? I go back to my own blogging tips, where I say that one should think ahead about picking a niche that they won’t run out of anything to say, and thus far, I’ve already picked the two niches that I know something about, even if I’m not overly successful in one of them (but I’m going to get there).

I figure it has to be about me if I’m going to write the blog. I could do what some people recommend, that being go to article submission sites and use someone else’s content, but that’s not my style.

I could set up a scraper site; nope, not happening. I could pick a niche that’s popular, then spend my days researching different stories on those topics and write about it, but if it’s something I really don’t care about, where would my credibility be? And y’all know I’m all about credibility.

A website would be much easier. I don’t think there’s a topic in this world I couldn’t do some research on and write a 20,000 page paper on it. That would give me 20 initial pages for a website, all credible information that’s been researched, and I could put it up and then go away, worrying about adding one new page a month, and it would probably be fine. But do I really want to do that?

Consternation is my friend right now, because obviously I have three choices. One, create a new website. Two, create another blog. Or three; stay right here and keep working on it only, adding more and more content and working towards becoming an authority on so many things that people will finally realize they absolutely must come here to learn what they need to learn, buy whatever they need to buy, and generally just have fun. What say you? Will a little bit of fun, courtesy of the Muppets, help you help me out? 🙂


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30 thoughts on “Another Blog? Another Website?”

  1. Mitch I’ve always been of the opinion that posting on three blogs is better than three posts on one blog. From a marketing point of view you’re increasing your exposure and therefore chances of the odd click here and there.

    As for what blog to start. My Scenic Adelaide blog does quite well on SERPS and stuff, even though I don’t put that much time into it. Perhaps you could start one on the area you live in. I reckon people are always interested in stuff that’s going on in other parts of the world.

    Sire´s last blog post..Wassup’s Bloggers Forum Adding To The Blogging Experience

    1. Sire, what you have over me is a photographer’s eye. I don’t take many pictures, and I really don’t keep up with what’s going on around my own town, outside of the sports teams.

      Still, thinking more stuff locally isn’t a bad thing. I just learned that the CEO of one of the local hospitals has a blog; neat.

  2. Shucks Mitch, the last thing I have is a ‘photographers’ eye, but it’s nice of you to say so. I only came up with the idea when I took a walk and actually saw what a beautiful place I lived in and figured it would be nice to share it with the world.

    As for ideas, I do come up with one on occasions.

  3. I tend to agree that having 3 blogs that update once a day is better than a blog that updates 3 times a day. Most people only have time to read through one post a day, as they have other things to be doing.

    Id say short posts are good as well, but Im finding it harder now to make shorter posts, as now Im actually posting worthwhile information as oposed to what happened in my day, lol!

    I’ve taken the attitude with my blog that its not going to make me any money, so I’m not going to try with it – yet I will use it as a place to converse with others online, and to store up ideas with regards to internet marketing, blogging, mmo etc.

    I think maybe you should keep this blog as something personal to you, and try starting up others to make money online…just my opinion!

    Dan´s last blog post..How To Overcome Distractions

    1. Thanks for your comment, Dan. Thing is, as I wrote, I have no idea what else to get into that will sustain my interest, as well as interest others. It’s easy to say “start something else”, but much harder to give someone an idea of what they can talk about.

      1. Thats completly true…is there nothing else you like though? I mean, passion wise, you could have a hobby you really like which you could strat up a blog about?

        Tbh you don’t even need to have an interest in something in order to blog about it – you can easily make a standard blog with content written by others that you purchase(as I know how you dislike ‘skimming posts’)

      2. Yeah, I dislike scraping with a passion. I don’t have lots of passions, just many interests. My passions are writing, the internet, internet marketing, and poker, of all things. Sire would say chess, but I only play and have never made it through more than one book, that being Chess For Dummies. There is healthcare finance, but, as you saw, I already have a website for that.

  4. I’m in a similar situation Mitch. But at the moment I don’t have time to start another site, so will just stick to the one for now. Plus it’s still got a long way to go in terms of traffic etc, and if I start neglecting it now, I may as well kiss it goodbye.
    Anyhow, I hope you figure it out.

  5. Good points, Dennis. I’m thinking that at this juncture I’m not ready to start up another blog. Not until I have this one where I want it to be, and to be truthful, I want to get it into the Technorati top 75,000 at least. So, I’ll be writing all this great stuff right here for a long time to come. 🙂

    1. By the way, Dennis, did you notice it was only days after writing this that I did start another blog? Okay, I purchased an existing one, but it’s almost the same thing. lol

  6. Good morning, Mitch.

    I’m more or less in the same boat as you are.

    The only three things I really love to blog about are Internet marketing, affiliate marketing, and home based businesses.

    All of them are horrible choices for blogging and building websites.

    There’s too much noise (not necessarily competition), the readers are mostly already informed and are jaded when it comes to advertising, and we’ve already trained ourselves not to click on our own Adsense ads, so we’re much less likely to click on them on other sites, even if we’re interested.

    The reason I continue to blog about affiliate marketing and home business is because I hope to spread some good information to newbies (and not-so-newbies) in the field so they won’t get pulled into some of the things I’ve investigated over the last decade.

    I also want to share what I’ve learned that really works and to do more of it.

    I’ve tried blogging about something I don’t really care that much about because I know it can be lucrative. An example is, which I started and almost instantly lost interest in. One reason was lack of passion and the other was the changes Cognigen made when it converted to Commission River.

    I have absolutely no interest in cell phones. I wouldn’t have one if you gave it to me. I carried a beeper for years and learned to hate that noise at 3:00 am during a thunderstorm. Perhaps a cell phone is not as bad at that, but I just don’t care about them.

    I like helping people find better Internet access and don’t mind a bit if someone uses one of my links to register a domain or purchase something else the company represents. But, it will never be something I’m passionate about.

    I still get a commission check now and then as a result of that blog, but I just can’t motivate myself to do any more with it. I’ll be taking it down as soon as I get to it.

    Like you, Mitch, I have a LOT of interests, but not many passions. I enjoy music and play banjo and guitar, but I don’t want to try to monetize those interests. I stopped playing in bands over 20 years ago because the work aspects of it were ruining my enjoyment.

    I’m an Apple Mac fanatic, but I just can’t work up any interest in seriously promoting them.

    I love pretty women, but I don’t think I want to move into that side of the Internet world.

    I earn more from Adsense on my (mostly neglected) local websites and blogs, and they rank highly for the keywords I’ve already targeted. That income has dropped with the whole real estate collapse, but I’m sure it will rebound one of these days. The highest paying ads on those sites are from real estate agents and developers.

    Now that Mom’s moved into a nursing home, I’ve had to completely re-evaluate what I’ve been doing and what I’m going to do.

    As you may, or may not, know, I was a computer consultant for over 25 years and had no trouble earning hundreds of dollars a day with most clients – at least when I lived in Atlanta and Phoenix. When I moved here to Murphy, NC, my consulting business got a lot harder to promote and I didn’t earn what I had been used to.

    Still, I love living here and I like promoting some of the local businesses.

    I got to thinking that I have nearly 10 years experience in Internet marketing and I know that I know more than almost all of the local business owners do about the subject.

    So, how viable is it to spend maybe 25% of my time as a consultant helping offline businesses promote themselves online? I already have the websites and blogs and the knowledge. All I need to do is get out and start talking to them.

    That means that I’m changing my marketing model from websites and blogging to mailing lists and autoresponders, primarily. Email is still, by far, the best way to contact people who live mostly in the offline world.

    I’ll be doing a lot of offline promotion to move people to my online properties.

    The goal is to create a new marketing funnel – using what I’ve learned from the IM experts – to promote my clients and their businesses (and my consulting practice, indirectly).

    Did I pick a good time to do it? Probably not, due to the economic climate.

    Still, one local client can easily bring in more revenue in a few days than I earn in a year of Adsense revenue, and I get a check from Google almost every month.

    The good thing is that it would be in addition to the Adsense revenue – so I don’t see much of a downside.

    If I can prove that they get a positive ROI with my help, I’ll get more clients. If not, back to the drawing board.

    Either way, I’m still going to put my efforts into building my marketing funnel – building my lists, as it were – and I’ll be using my blogs, websites, forums, communities, lenses, and everything else to attract people to subscribe to my various targeted lists.

    It’s a lot more work to set up than blogging a few times per week, but I’m sure it will also be more effective and profitable.

    In other words, I’m moving from a more-or-less-hobby-blogger to building a business where I can earn a real living.

    I’m pleased with what I’ve accomplished over the years when I was housebound caring for Mom, but I know the offline world can be much more profitable – especially when I help business clients increase their profits using the skills I’ve developed in online marketing.

    You, too, know the benefits of being a consultant. Maybe that’s where your real business interests are centered?

    I don’t know if anyone will find this interesting, it’s just what I’ve been thinking about and planning for the last couple of months as I decided to refocus my efforts on building a real business as opposed to a potential business.

    I much prefer getting paid in advance in real dollars before starting a project than doing the project, taking all the risks, and hoping for payment somewhere down the line.

    For whatever it’s worth.

    Even if it turns out that I earn most of my income next year from local business clients, I’ll still have a home business and will be doing the same things I love doing related to online marketing – with the exception that I’ll be getting paid in advance.

    Act on your dream!


    1. Thanks for the comment, John. You’ve captured a lot of what I’d been thinking here, so it’s nice to get confirmation for that.

      I’ve also been thinking more about connecting with the local offline world about doing some things online for them; just have to figure out the business model so I wouldn’t be cheating myself.

  7. Good morning, Mitch.

    I’ve been spending a lot of time over the last month or so on a membership site devoted to just this topic.

    They have some good forums that are free, but the real information is in the Gold Member area.

    I joined and it’s been well worth the investment.

    Now, I know that it’s not as easy as some people there make it out to be – until you have some experience – but I also know it’s possible.

    Most people with business consulting experience will feel right at home there and they have some very good ideas about the business model so you wouldn’t have to develop everything yourself.

    I upgraded two days after joining for free and I’ve been very happy with what I’ve learned there. I may not remain a member forever, but I’m going to continue until at least January. It takes a lot of time to read all the forum posts.

    I haven’t been posting in their forums. I’ve been too busy reading, planning, brainstorming, and trying to tie everything I’ve been doing together with this new direction I want to go.

    I won’t be building websites. I can outsource that to several people I know who will do an excellent job, but I’ll be helping with the promotion, social networking, PR, mailing lists and newsletters, customer referral systems, and so forth, as well as promoting my clients on my existing local websites.

    Two important things I already knew and which keeps getting said on those forums are these:

    1. Go out and talk to the business owners. Get off your butt and on your feet. (grin)

    2. Price high and work with the best businesses in your area. Price by the project whenever possible and make sure you get 50% up front. Be sure you’ll be happy with that amount if you are unable to collect the remainder.

    I know from my own consulting experiences that the higher I raised my rates, the better I liked the clients who hired me. Work for the 20% who bring in the most profits and have the fewest complaints.

    Price the project at what you think is fair and then double or triple it before starting to negotiate. As long as the price they pay you is less than what they earn as a result, it’s a fair deal.

    Don’t cheat yourself. Don’t be a bottom-feeder. Aim high.

    Act on your dream!


    1. Hi John,

      Of course a couple of things have happened since I was last here. One, I got a consulting assignment, and I’m all the way across the United States; well, practically anyway. Two, I did go ahead and create another blog, although I actually purchased a new blog from someone else, so it may or may not count. Waffling; sigh. 🙂

      1. It’s always interesting to see what happens in real life while we’re trying to make plans. They don’t always take us where we expect, do they?

        I’m kind of in the opposite end of this spectrum. Over the years, I’ve created way too many blogs and lots of them have similar or exact content because I was testing to see which would attract the most visitors and rank the best.

        Now I have a good idea of what they do and I’m really looking forward to deleting some of them and not having to think about them anymore.

        I have 40 or 50 or so domains and I don’t want to give up any of them, so I’m going to have to decide what to do with them – probably point them at the surviving blogs or a page on a website. Don’t know yet.

        The more I plan this local business promotion consulting, the better I like it. Still won’t know the reality of it until I set up appointments next month. There may be overwhelming interest, or I may be met with sighs and yawns. I’ll know in 60 days.

        Still plugging along.

        If nothing else, I could always go to Reno and play high-stakes Texas Hold ‘Em.



      2. Sure John, come on down and we’ll take this town by storm; after the holidays, that is. Actually, the one last domain I want for a blog, at least at the moment, will probably be the last blog I employ for awhile. I do plan on building more websites as I go along, because I have a friend who makes at least half of his living by building multiple websites. He has over 100 now, and they’re averaging $65 a month, so you can do the math. He’s not rich off that by any means, but he owns rental properties and has a high ranking position at a SEO company, so he’s doing pretty well. Based on how well my one site is doing, I think if I could make more like that, in different genre’s, I’d feel fairly comfortable also, but still do my consulting.

      3. Good afternoon, Mitch.

        My original business model was to do something like you describe – building multiple websites and/or blogs. I know that works well for some people and very well for a few.

        However, I have learned that there just aren’t that many topics I want to write about – even if it pays well.

        That doesn’t mean it’s not a good idea, it’s just not for me.

        Maybe as I get older I’m getting lazier.

        I’m looking forward to following what you’re doing and hope it goes very well for you.

        Act on your dream!


      4. I wouldn’t say lazier, John, but more focused. I think the multiple website model is a pretty good one, but not the multiple blog one, or at least too many blogs. Unless you have a team to help you, keeping up on too many blogs is almost impossible. A website, however, can be somewhat self sustaining, as long as the content put there is pretty good. I will probably follow that model as I go along; that is, if I have time. 😉

  8. @John, sounds like you’re talking about a new niche – “Make Money Offline“! But seriously, this is good advice, especially the bit about pricing your services. Unfortunately I’m not yet in a position to be able to do this myself, but I’ll be keeping this in mind for when I am. Thanks.

    Rodney@Blogging with WordPress´s last blog post..How I increased my Alexa Rank by 2k percent

  9. Hi Rodney,

    Yes, I like your idea of the new niche. 😉

    Still, it’s a combination of both offline and online promotions that should have a synergy that one or the other, alone, doesn’t have.

    Most local business owners are too tied up doing what they do, that they don’t have the time or energy – or possibly the skill – to do an effective job of marketing.

    In my area, most businesses rely on newspaper ads in our local weekly. We all know, however, that newspapers are moving in the direction of buggy whips.

    Online promotions are cheaper, have a wider reach, and electrons cost much less than dead trees.

    Part of the trick is to get the customers to cross the offline/online chasm. Most people around here live almost entirely in the offline world, so it will take offline promotions to get them to enter the online marketing funnel.

    Most of the websites are basic brochure sites and the SEO is sadly lacking, so even if they have a site, it’s practically invisible.

    I got an email from a prospect who is wanting something almost exactly like what I’ve been talking about here.

    He has a landscaping business, but he’s invisible on the web, even though he has a six page website. Google can’t find him for any relevant keywords, and even if I search for the exact name in quotes, I only find five references to him in the local newspapers.

    With some basic promotions, I can easily have him on page one, #1, for keywords such as “landscaping murphy nc” or whatever his best phrases would be. That’s a much easier target than trying for page one results for topics related to Internet marketing, home business, etc.

    Hook all of that up to Friendfeed, Facebook, Squidoo, Stumbleupon, Delicious, Twitter, and all the other sites we use and he’ll start getting traffic to even the site he currently has.

    He’s doing nothing to interact with any prospects and help them down the marketing funnel into becoming customers, and then repeat customers.

    So the first step is to get a new website that can be found. Then, I can start promoting that on my various local presences to get him established in the search engines.

    Then, we can modify his site to offer one or more short PDF reports on topics related to his most profitable landscaping services. To get the report, prospects and customers would have to sign up for the newsletter.

    We all see where this is going, don’t we. However to most brick and mortar businesses, this is completely alien.

    Then, put links for the report in all his advertising, dead-tree brochures, promotional products, etc. to get the prospects and customers online at least enough to get the report and subscribe to the online newsletter.

    Then, it’s a matter of pushing the emails out to them and pulling them back to an interactive environment where they build rapport and become friends. (Kind of like a blog or forum, maybe?) 😉

    As far as for being able to do it, you already have a lot of the technical skills. You can manage a blog, increase your Alexa rank, get found in the search engines, etc. That puts you far ahead of most of the business owners anywhere near where you live.

    Perhaps there are other things that would stop you now – time, energy, sleep, etc. – but don’t underestimate your knowledge and experience.

    Act on your dream!


  10. Oh yeah; and come the middle of January, if I can acquire this one specific domain name, I’ll have another project to play with. Stay tuned.

  11. Uh, Mitch…

    …it’s the middle of January.


    Any news to share?

    Act on your dream!


  12. Online promotion has been the trend today as more and more internet users go.::~

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