All Social Media Business Isn’t The Same

There’s lots of different social media platforms available to us all. Some people believe that they have to sign up for everything, then wonder why they don’t have any time to do anything else. Some people sign up for everything then do none of it, wondering what should come first and getting caught up in “analysis paralysis”.


Not all of the major social media platforms are for everyone when it comes to business. For that matter, one might get more enjoyment out of one and none out of others. This isn’t a definitive guide, but it’s an idea of what a person looking to maximize their business might think about doing.

Twitter is quick and fast. It’s a place where you can state something quickly in 140 characters, then move on if that’s all you want to do. The problem with Twitter is that there are millions of other people doing the same thing at the same time, so your message could get lost if it’s not targeted. Twitter is my favorite social media platform because I talk to people all around the world, but it’s not my best business platform.

LinkedIn is imperative for anyone looking to do business with, well, anyone. LinkedIn is imperative if you’re ever looking for work, or might ever look for work. LinkedIn is for business period, although in recent years they’ve added groups, which adds a new dynamic to the mix. LinkedIn gives you ways to highlight your business, and yourself, that you might not want to do on your own website. It also offers you the best opportunity to meet people, locally or otherwise, in their business form. I haven’t actively searched for anyone on LinkedIn for years but every day I have at least 2 requests to add me there; no idea why but maybe it’s because some folks see when my business blog posts go live, which shows up there.

Facebook as a business platform, if you’re not a big name, isn’t all that easy to do. I have a business page that has 345 people connected to it, but I can’t go out and recruit more people to the site. It gives one the opportunity to try to get a dialogue going, but truthfully the best reason to have a business presence there is to link back to your own site; it’s not much but with over a billion people connected to it, smart money says do it. Overall it’s more for personal connections, as all my family is there and many of my friends from years gone by.

Google Plus is Google’s attempt to get into the social media game, and the numbers are impressive if few other things about it are. Actually, the visuals are stunning, and there are some people who have great engagement there, but for many of us it’s just not the same thing. I have almost 5,000 people who have me in a circle there and I have a community there with about 100 people and almost no one talks to me; sigh…

YouTube has more than 500 million views a day; that’s pretty powerful stuff. But it’s also something that’s not for the faint of heart, and it takes the longest to create content if you want to get it right. But hit the right message at the right time and you could be a star. I’m nowhere close to a star but I keep trying, as I now have over 150 videos there; check it out! 😉

If you’re a brick and mortar business, you should be on Four Square. It gives you the opportunity to set up special deals for people who visit you and then tell others they’re at your shop. I know more than one local business that built their presence this way. It works best if you sell a product rather than offer services. I’m not on Four Square yet, but I’ve been thinking about signing up more and more. And being on Four Square gives you the ability to advertise on other platforms effectively.

I’ll stop here because everything else is either a copy of one of or a mashup of all the others. You as a business owner or individual get to decide which type of social media platform you think is for you, but the one statement I’d leave you with is that it’s imperative that you’re on something, because you can bet that at least one of your competitors is. And if you click on any of the links in this post, you’ll find me on all of them… don’t get scared. lol

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17 thoughts on “All Social Media Business Isn’t The Same”

  1. When I started my blog, I was told to be everywhere, but that got old quick. It’s almost impossible to do.

    Today, I just stick with a few social media sites and I stick with what works. I am on all the platforms that you mentioned. I’ve been getting my feet wet with Pinterest, but I am still learning.

    Oh, and I agree with you about Google Plus. I feel like I am talking to myself, so most of the time, I don’t bother sharing anything. I probably need to share more and see what happens.

    Take care,

    Enjoying your videos on You Tube. 😉

    1. Evelyn, when I see your stuff I either share or comment. Otherwise, I know what you mean. As for getting everywhere, I’d read that often, which is why I always write that it’s better that you try to hook up with things you’re actually going to use. That of course means looking around at something before you join but hey, if it’s worth it then people should do the work right? 🙂

  2. You are correct. My social media focus is my Facebook Business page. I do income taxes for the average Joe who are locals. The average person on Facebook is there to have fun. I take this into account. I share fun low key jokes and images.


  3. Yes, every social media is not right for every business. It becomes really important for marketers to determine what works best for them.

    However, it is basic to understand what or how each social platform can increase business growth.

    At least, from the explanations of this post, we have idea of what to expect from Facebook, Twitter, Google Plus, YouTube, and LinkedIn!

  4. Hi Mitch,

    Agreed with your views, But there is now a trend to have your profile on Facebook, Twitter, Google+, LinkedIn, and YouTube. No matter if you’re getting any ROI or not. I think this is where business are wasting their money. You must know about your targeted audience, and have idea where they spend their time. Accordingly one should plan their social media promotion strategy.

    1. Actually Pankaj, that’s not new at all. I’ve been online for over a decade and that was the recommendation when I first got a website and started promoting my business. I did it for a while also, but at some point I realized that I wasn’t going to visit all those sites and I stopped; thank goodness! There are going to be some folks who will debate me on this one but I’ve always hated the reality that I’m on sites where I don’t even remember the URL, let alone the passwords; what a major waste of my time.

  5. The thing with Google Plus is I was ‘forced’ to get an account. Had to sign up if I wanted a YouTube account. Ugh!
    Currntly I am on LinkedIn, Twitter, Pinterest and Youtube. I am also on Facebook both for my personal page and my main blog page though I am trying to stay off Facebook a bit these days. In fact if you go to my personal page you will see the last thing I posted was “Be back soon…” with a cool picture from Alice in Wonderland. I posted that 12 days ago and turned off all my alerts so not sure what is on my wall. Like you said no one was talking to me what with Facebooks wonky algorithm and whatnot so… I do spend much time on Twitter posting interesting articles about various topics. I try to keep everything positive. I retweet a lot of people. I like a lot of the things Yoko Ono puts out

    1. Troy, I supported G+’s rule at the time and I still would if they hadn’t decided to change it back… sort of. Frankly, being spam and troll free suited me fine. Still, even though I don’t find all of them fully favorable for me as far as business goes, I have a lot of fun on all the sites I am on.

  6. Absolutely! Each site has its own unique culture, attracting a specific sector of consumers. LinkedIn, for example, caters to professionals, and would be your best bet if these are the people you want to reach out to. I like Twitter as you can get quick feedback and it is relatively easy to network with people, in a short convenient way

  7. This is helpful information, Mitch. I guess the only thing I can add is that dabbling doesn’t seem to work in any of these media. Occasional participation is probably a waste of time. I speak from experience.

    1. Actually Charles, I think if someone uses that dabbling time to target specific people or a specific audience it can work well. For instance, the students are filing in to Syracuse University this week. If there was a local pizza place that wanted to get more publicity they could post something on both Twitter and Four Square a few times a day using the hastags for Syracuse and SU for the university offering discounts. If they picked the right time, like 11AM or 3PM they could potentially drive traffic. Do that for a week the first week of school and it could generate a buzz. Not much time but targeted in two ways; it could work. 🙂

  8. You are right. all social media business is not the same.all has its own value.I like Facebook,twitter,google+,stumbleUpon is a best social media. i like it .anyway thanks for sharing your thoughts.

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