Almost 10 years ago, when it was a popular thing to do, I introduced a new website based on a lot of articles I’d written on the topic of smoking. I’d written the articles for someone else who’d asked for 20 of them, but when he decided he only wanted 7, I kept them all for myself and create the website.
Mom’s promoting Happy!
I introduced the website on this blog and some of the visitors here went to check it out. During the discussions that took place afterwards, one of the commenters asked if I had ever used any of the products I was promoting on that site to help people stop smoking, to which I had to say “no”; I’ve never smoked. Another commenter stated she thought the topic of promoting something one hadn’t used might be an interesting topic to write on. I’m going to tackle it now… all these years later! 🙂
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Continue reading Marketing Vs. Promoting
I’m not going to lie; I really wanted to make good money online. I was going to add “through whatever means necessary”, but obviously that’s proven not to be quite true. I also realize that I’ve limited my online potential in many ways, mainly because I’m not ready for the consequences of taking certain actions.
Often when one thinks about how big they want to be online, most believe they want to make millions. That’s a laudable goal, but the truth is that most of us are set up to make a few hundred if we’re lucky; I was there for a short period of my life but those days are long gone.
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Continue reading How “Big” Are You Ready For?
These days the Super Bowl is one of the most hyped sporting events in the world, but it didn’t start out that way. For the first two Super Bowls, they had trouble filling the stadium. That was back when there were actually two separate leagues, and the National League, which was the much older league, was considered superior because the Green Bay Packers won the first two, and it wasn’t even close. When Joe Namath vaulted the New York Jets over the Baltimore Colts in the third Super Bowl, followed by the Kansas City Chiefs the next year, the leagues merged and the game started to take on a bit more prestige and charm. Look at the behemoth it’s become.
When the Super Bowl, and football itself, was starting to grow, it was still second fiddle to baseball, which had a bigger presence in at least the Americas and in Japan. It had a major appeal because all baseball took was for each kid to have his own glove, one ball, and one bat, and you could have as many players as you wanted.
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Continue reading The Art Of Hype