Interview – Scott Gardner, Agilé Marketing Services

I’ve known Scott Gardner since 2003 when we were both on a committee for the Syracuse Chamber. Back then he gave me a brief lesson on how real branding works; of course I didn’t use any of what he told me. He graduated with a BS in Marketing from the State University of New York at Oswego, has an associates degree in advertising art, and he’s been the sole proprietor of Agilé Marketing Services since 2003. I hope you enjoy his responses to my questions about marketing and branding.

1. What’s the difference between marketing you learned in college and marketing in the real world?

Scott Gardner Agil­é Marketing

Scott Gardner

I had a different college experience. As I was taking classes in cinematography (making feature films), I needed a job, so I took one with an international cutting and precision tool company. I got a promotion in a few months, and the next thing I knew I was flying across the country to work a trade show.
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7 Evergreen Content Writing Lessons Learned From The Harry Potter Series

Anyone who knows me will tell you that I’m a major Harry Potter fan. I may not be the demographic J. K. Rowling was aiming for but she got me anyway. 🙂

This year we’ve been celebrating the 20th anniversary of the first book that came out, Harry Potter and the Sorcerer’s Stone (although in England it was called the Philosopher’s Stone). There’s been tons of stories about the books, the movies, the characters, the fandom beliefs and I’ve loved every bit of it, especially an article titled 194 Thoughts I Had While Watching The ‘Harry Potter’ Franchise For The First Time and Dobby The House-Elf Still Brings Generosity To The ‘Harry Potter’ Universe And Beyond.
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My New CPAP Mask And How It Relates To Blogging

As some of you know, I have problems sleeping. Most of the time I don’t have a problem falling asleep; staying asleep is my big issue. The thing that contributes the biggest concern is finding a proper CPAP mask.

CPAP mask and blogging

What’s a CPAP mask? I’ve talked about it before, but the two images on this post will give you a pretty good idea. In essence, those of us diagnosed with sleep apnea have a few ways to try to overcome a problem where we stop breathing while we sleep, and our bodies start jerking to wake us back up. One is to have surgery; another is to take certain types of medication; the last is to have a CPAP mask… which I could call a BiPAP mask since that’s actually the type of machine I have.
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