Do You Know Chris Brogan?

A few days ago I was listening to a podcast where my buddy Richard Rierson had conducted an interview with Chris Brogan. I felt good for two reasons; one, I knew Richard had always wanted to interview him and two, he had interviewed me first, although that either means he valued what I had to say a lot or Chris was much harder to get than me. lol

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Trust Agents

Either way, as I listened to the interview I came to realize just how little any of us can know about someone else, even if we’ve read their books, read their blogs, seen their videos or had them comment on one’s blog not just once but twice. 😀

In any case, he’s a fascinating guy to listen to and see what he has to say. But this isn’t a puff piece about him; not at all. In taking a break from this week’s marketing test (click here in case you haven’t been paying attention) I thought I would talk about two takeaways from the interview he did with Richard and one I got from him somewhere else some years ago… one that I think is interestingly important since I keep saying that when I grow up I want to be rich and famous.

1. You’re never as famous as you might think you are.

Chris was asked by someone what it was like having so many fans online. He said that he didn’t take it all that seriously because in his own hometown he can walk down to the local coffee shop, get coffee and possibly something to eat, and no one there knows who he is. He can pretty much go anywhere where he lives and not have people running up to him because they want his autograph.

Before I’d read that line I hadn’t had it crystallize in my mind but it’s an absolutely true statement. My friend Kelvin asked me a couple of weeks ago if I listened to any new music because I’ve never been on Pandora. I told him I had years of music from the period of music I loved so I didn’t need any of it, but if something hit me from out of the blue that I liked I’d deal with it then.

Overall, I have no idea who most of today’s young musicians are. There are a couple of names I’ve heard whose music I’ve never heard so I couldn’t comment on any of it. The same goes for TV and movie celebrities; don’t even think about asking me about anything “reality” related. For that matter, I don’t know who 98% of all athletes are either, even on my favorite teams (Syracuse University basketball is the lone exception).

Thus, if I were working in a hotel and someone who thought they were all that said to me “Do you know who I am?”, I’d probably say “no”, mean it and move on. See, as much as I’d love to be rich and famous, the truth is that the only shot I have at it is to entice a specific group that’s interested in what I have to share, and only that group, and hope that I could get at least 33% of them to know who I am and trust me enough to listen to me and buy from me. Heck, maybe all it would take would be 20%; who knows?

Overall, we can’t believe in our own importance when it comes to others. Be comfortable in your skin and put yourself out there, but don’t believe that almost anyone other than your mother is losing sleep wondering anything about you; isn’t that sad?

2. Business is personal.

In his interview with Richard, Chris threw out this gem and my eyes lit up. That’s because I’ve always believed this was a truth, even though most people you talk to in business will say it’s not.

Here’s the thing. I’m an independent consultant, and I spend a lot of my time reaching out to people in different ways. Sometimes I don’t expect to be contacted back because it’s typical sales; in other words, if I’m calling someone out of the blog and leave a message on an answering machine, there’s no obligation to call back because they don’t know me from Adam (have you ever wondered which Adam that phrase is talking about?).

If someone has reached out to me first, I return the correspondence, and then they don’t contact me again… or not for weeks at a time… that’s personal. Someone might say that’s business but it’s not; you reached out to me, I responded… it’s personal.

I’ve had some people tell me I’m too sensitive sometimes, that things happen in business. Bah! People who treat others like that when it’s business related do the same thing outside of business. Whereas it’s easy enough to change behavior from work to personal, it’s much harder to change patterns. I evaluate people in business the same way I do in my personal life, and my patterns are intentionally the same as it relates to business and my personal life. Anyone paying attention to their behavior would see they do the same.

So… on this one… I’d ask more people to consider it and the way they treat others when they believe it’s just “business”.

3. No successful person is a copy.

This came out of the interview with Richard as well, and it resonated greatly with me. I have a friend who says that one of my problems is that I keep trying to do things my way instead of just doing what someone else has already done. My response to that is we can’t always follow what someone else did exactly and expect the same results. Times change, factors change… we should take the best that someone has to offer and make it a part of who we are without losing who we are.

To try to make a point, check this cartoon out (you might have to click on it to see it bigger; if you’re new to this you’ll have to click twice lol):

BillW

All of us are unique; that’s just how it goes. We can take lessons we learn from others and apply them to our life, but at the end of the day we can only be the best “us” that we can be. Think about the 5 most successful people you know, either personally or not. You might see qualities in each of them that are similar, but for the most part you’ll realize every single one of them is totally different and succeeded because of those differences. We can learn perseverance from them; we can’t learn to be them.

I’m thinking these are 3 pretty good lessons. Course, what I say doesn’t always matter so I’ll put it out to you and your thoughts.
 

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What Can I Teach You?

Last week on this blog I talked about the career that up until now has dominated my business life. Health care finance can pay well. It’s also a very fickle business though.

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looking professorial!

I talked about how I needed to find a better business model instead of constantly beating my head against a wall. The wall I’ve been banging my head against is inflexible; it one I’ve had no control over.

Then I closed with “We should learn how to live the life we want instead of the life we think we should be living. And if we can make money that way… then why not?”

This is the beginning of “why not”. For a big part of it, I’m reaching out to y’all, the masses (well, let’s see about those masses), to see how I can help “us” (this guy Greg is going to hate me for all the quotation marks lol).

Here’s the deal. Below are categories of things I’m pretty proficient at; some of them I’d not hesitate to say I’m expert on them. Although I’m going to create products and such of all of them at some point, what I’m looking for is some feedback on what a majority of you might want to see me create that you’d actually pay for.

So you know, part of this is based off the book Ask that I reviewed back in June. It’s main premise is that we sometimes need to ask our audience what it is they’re looking for, that they’d be willing to pay for if they knew the information they were getting was going to be top quality, then building off that.

I’m not totally following the whole thing because part of my purpose is different. I’m looking for the “feel good” part of things as much as I am the “make money” part of things. I’m tired of just marketing to a group that doesn’t want to talk to me; I want to market and talk to people who not only will talk back, but at some point say “You know, I’m going to check out this thing that Mitch put together.”

This is a major test of my social media marketing skills. To that effort, I putting something similar to this on three of my other blogs as well. Not only that, but I’m going to post about this topic pretty much every single day this week on each of those 4 blogs, changing a little bit of it up here and there. On Thursday for this blog I’ll have a different post, just to break things up (and because I think it’s a pretty good idea), and on Friday on my business blog I’ll have a different type of post, back on one of my proficiencies.

The first thing I’ll ask of you is to vote on something below; that is, once I put it down there. The second thing I’ll ask if for you to share this post, or any of the other posts I write this week, with your peeps. I think the more people who participate in this, the better opportunity I have to make the right choice as to what comes first.

Then again, if I don’t reach the goal on any of them… my decision at that point.

Let’s get to it. Below are 9 categories of things I’m very proficient in; yes, someone can actually be good at more than one thing. Under a couple of them, I’ve broken the category down slightly further than the main category.

The first thing I need is for you to pick one thing; one choice per person. You can leave your request on the blog, or you can send me an email to mitch@imjustsharing.

The second thing I need is for you to pick how you’d like the training delivered to you. One of these I’ve put in there in case local folks participate in amazing numbers; gotta have hope right? Or, if you believe you’d able to pull something together that could get me to come to where you are and get paid for it… even better.

The reward? Other than what I promise will be a top flight lesson, the first idea that has five people select it and the way it’s delivered, I’ll pick 1 person from that group to receive that training for free. If I get 20 people eventually under that same selection, I’ll give away 2 more free trainings.

At some point, if I don’t reach an agreed upon number, I’ll probably take the top 3 and run this again. As I said, I’m putting this out on 4 blogs, and since each blog addresses something different, you might think that picking something on this blog would be a snap… but you just never know… not everything below is something that’s covered on this blog. Who knows, some of you might learn something new about me from the choices below 🙂

These are the areas you have to select from (categories are underlined):

Blogging

Business blogging
blogging for money
blog writing
article writing for others

Social Media

benefits and dangers of social media
social media marketing tips
YouTube & video basics

Motivation

How to motivate yourself
Motivating Others

Self Employment

Leadership

Being A Better Leader
Training Others To Be Leaders

Diversity

Customer Service

How to provide good customer service
Training others to be good at customer service

Personal Budgeting

Hospital Revenue Cycle

Medical Billing techniques
Understanding Charge Master
Understanding the Revenue Cycle

Now, method of delivery:

Book
Udemy course
Webinars
Email course
Podcasts
Live seminar
1 on 1 training (in person, Skype, Google Hangout, phone)

Remember, only one per person. If you mention more than one, you have to tell me which one is first. You don’t even have to promise me you’ll buy; I just want to know which one you find the most important to you, and how you’d prefer it to be delivered.

I thank everyone in advance for participating and sharing this post, or any of my other posts from any of my other blogs regarding this. Onward and upward!
 

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