Are You As Popular As You Think You Are?

Of course I’m starting this with a link to my latest book, Leadership Is/Isn’t Easy, because it leads into today’s topic. That and I’m hoping you’ll at least go check it out.

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I’m so tired…

One of the things that got me to release the book when I did is that in many ways I have been enjoying and bit more popularity than I had been for a while. Once I started traveling for work, I stopped commenting on as many blogs as I had been previously, and even though I still spent a lot of time on Twitter, I’d start sharing my blog posts there or pretty much anywhere else. I had been sharing them on Facebook, but no one reads blog post on Facebook for the most part.

I’d also been writing articles on LinkedIn, and for the most part did in generating a lot of publicity as well. And, because I’d figured out new ways to get more attention on Facebook, I was thinking that it was time to strike while the iron was hot and releasing my new book. However, I didn’t just release it as a book, but as a package of goodies as I’ve mentioned previously.

I then went on a major marketing push in all these different places, which I wrote about a couple of articles ago. Truthfully, it’s not like I expected a whole bunch of sales. After all, my general belief was that it might only attract people who are already leaders of some kind in their job to think about purchasing it as an entire package is to adjust the book.

I figured that I might sell a few packages, and that a few people might take me up on my special coaching offer that’s listed on the package. In that instance I would’ve had to make a full bunch of sales just a couple of quick ones, and a cash wouldn’t be so bad in the long run.

You know what I discovered? I basically discovered I’m not as popular as I thought I was. Sure, the pages actually gotten a lot of visits, but nothing commensurate with the number I had thought might visit. And strangely enough, not all that many people from LinkedIn came by, and that was initially surprising based on how well I’ve been doing there.

That is, until I actually went back to look at things. Three weeks ago I had a post on their that had almost 700 readers. However, since that post it’s been hard to even get close to 100, and my last article I didn’t even reach 40 readers. Since I thought I had a formula that could get me a lot of readers, I have to admit that brought me down a little bit.

What Google Analytics tells me is that, for the book, the majority of traffic has come from Twitter. I only received one visitor from LinkedIn; isn’t that a shame? That’s from the social link that shown on Analytics. As it pertains to source, the majority of traffic has actually come via this blog; I’m not overly upset with that. Goodness, I got more traffic from Facebook than I did from LinkedIn, and I know those people aren’t even reading my blog posts.

By the way, an article I had written just a couple before the one they got almost 700 readers had 1,300 readers. So, I pretty much figured I had to be good enough to at least get one or two buyers that way.

It’s somewhat disappointing to realize you’re not as popular as you think you are. One would’ve thought that I would have been prepared for that one I look at the figures for this blog in general. At one point a few years ago I was ranked in the top 70,000 by Alexa, and now I’m sitting around 304,000.

At least half my visitors use to be returning visitors, and now that percentage is around 37%, which is still actually considered pretty good. However, after people from the United States the biggest group of people who are supposedly visiting the blogs are from Russia. Frankly I’m doubting that greatly, which makes me start to believe that may be I’m not even getting close to the visitors I think I’m getting, that instead it’s some kind of bots visiting the site and building up the numbers.

I don’t know. What I do know is that as a package the book didn’t sell, so tomorrow I will officially start selling it as a standalone product. It will be on the same page as the package so that people can make a decision as to which one they want once they see the pricing of it.

Once I officially launch it, I will be adding new marketing processes along with keeping the same marketing processes I did before in trying to get to by the book on its own, in .pdf form in case I haven’t mentioned it previously. And then we’ll see what happens, and I get to see if I really know anything about marketing or whether I’ve just been talking nonsense all these years; sniff! lol

How many of you have struggled with this idea of wondering how popular your blogs and websites are? I figure I might as will put the question out there and see what others have to say about it. Have a wonderful Thursday.

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Flipboard – Check Out My Magazine, Make Your Own

I have some pretty good friends. In this case, my friend and fellow consultant Jesan Sorrells introduced me to Flipboard… even if it took me a couple of months to go back to. I’m not sure why I was curious, but eventually I was, and man, I’m glad I went to the site, set up my account, and them added it to both my smartphone and my Nook.

Flipboard

In essence, Flipboard is kind of a news aggregator and RSS feed reader. When you sign up, it already has a couple of things for you to look at, such as news stories. You get to select specific subjects, some which the program will recommend to you once you select a couple of things, and then you’re pretty much ready to go.

Once you start reading different stories, if you want to share them in different social media formats you can set up your devices with your usernames and passwords to those sites you want to share to. If you use an alternative application to access those sites, you have the option of selecting them without having to worry about signing in (I use different apps to access Twitter for instance), but you can go either route. After that, the process is easy to do.

For the longest time, that’s all I was using it for. Then I was talking to my buddy Yasmin Shiraz, and she clued me in on many other uses for the program.

For instance, the RSS part. I now follow a few blogs, including my own (I want to see what others see), because you can add the RSS feed on either your devices or the Flipboard website. If you wish, you can also comment via the platform, although when you’re done you’ll have to back up a couple of times to get back to Flipboard if you’re on your device. No biggie there.

It’s the magazines feature that makes you a publisher of another kind. Not only can you decide on subjects you want to read, but you can decide to create what they call “magazines”, which are categories of things you’re interested in that you either want to share with others or save for yourself to access whenever and wherever you wish. You can always delete what you decide you don’t want anymore, which is a handy feature if you put it into the wrong magazine. You can also leave a note on whatever you save in a magazine. Why would you want to do that?

Because you can subscribe to other people’s magazines, and they can subscribe to yours. That’s the fascinating part if you ask me. I’ve subscribed to Yasmin and Jesan so far, and as I find other people I’ll probably subscribe to them as well.

People can also comment on whatever I share on my magazine, which is pretty cool (sometimes lol), which includes my own blog posts if I happen to pop something in one of my magazines. I won’t abuse it, and so far I haven’t seen many other people abusing it also by putting all their own content into a category. But I will do it from time to time; after all, I write most posts about things I’m interested in, so why not share more right? 🙂

One last thing to share is a link to a Firefox browser plugin they call Flip It, which gives you the ability to add any article you see to your magazines by clicking on an app that you can have located on your toolbar. I believe it works for all browsers, but you can check it for yourself; it works great on mine, as I’m on Firefox.

The best way to show you how this stuff works is to share a couple of videos with you. The first is a very brief introduction of what it’s all about:
 


 
https://youtu.be/OMCl3bCYe7s

The second is how to create and use magazines:
 


 
https://youtu.be/c0PeBt1S3w4

Trust me, this is pretty cool. Now I have something to do if I’m away from home and have some time to kill. Check it out, check me out, and create your own magazines.

By the way, you didn’t think I was going to forget to pimp my latest book Leadership Is/Isn’t Easy did you? If you haven’t heard about it, check out the link. If you have, check out the link and think about buying the package… 😉
 

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