Facebook Will Make You An Advertising Star

Do you “like” many websites you visit? Are some of those sites really big ones, sites that sell stuff or give you news and the like? Maybe sites that belong to big companies that have promotions offering free or reduced stuff? And of course you have a Facebook account, you have friends following you and of course you know that “like” means you share that with the people who follow you and many people who follow them?


from Adrants

If so, get ready to be in some advertisements. It seems that Facebook last week quietly launched a new program where, if you “like” something and it happens to be one of Facebook’s advertisers, your image just might show up in an advertisement for that company or product, whether you asked for it or not. Actually, no one gets to ask for it so you could suddenly be a star without realizing it, helping the company make money.

And you want more? It doesn’t have to be a website for that to happen. Say you happen to like Glee and you’ve indicated that on Facebook. That automatically puts you into the Glee group, whether you participate or not. Well, if there’s an advertiser that only advertises towards that group (yes, they can do that), then your image could find its way into the stream of other people who like Glee, or any of the people who follow those folks.

You might never know until one day one of your friends contacts you and asks you how much money you made for the ad and you’ll be asking them “what ad?” That’s because, at least from what I’ve heard, an ad you’re in isn’t supposed to show up in your stream. Now wouldn’t that be a hoot. Actually, it’s happened before, about a year ago when Facebook first started testing this. A woman showed up in a dating ad, only she didn’t know about it. But her boyfriend saw it and asked her about it, and she was stunned. It turned out he had a good sense of humor, but I wondered at the time how many other people had the same type of thing happen to them.

I mention this with the expectation that you didn’t know this was coming, although if you keep up with Facebook news like I do then you’d have known it was coming. At least advertisers knew it was coming, and I had an inkling it was coming based on what they’d said last year when they were testing it. It’s one reason why I’ve never “liked” any page.

Having said that, there are some things you can “like” without having to worry about it. For instance, most blogs aren’t advertising on Facebook, so that would be okay. Certain news sources, such as CNN, might not advertise, although I’m betting they have a page on Facebook so it’s possible they target people through there. But if you like Prada shoes, Gucci bags, iPads and the like and “like” someone’s site… well, you could be the next Old Spice man; wouldn’t that be a hoot?

Someone had to tell you, right?

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Some Blogs To Share

Some of you know that I write blogs for other people. Well, this is something a little different. I want to share some new blogs, and I guess I write them. However, there’s a little story with each of these, of course, and I’m going to indicate that while offering them up for new visitors… maybe. 🙂

The first one is my new blog called Syracuse Wiki. In the very first post I talk about how it came into being so I’m not going to rehash that. I will say that it’s a blog about things I see in my home area, opinion, fact, and what I might experience. Man, I really need to learn how to create logos!

Next we have PCA Blog. I’m part of an organization called the Professional Consultant’s Association of Central New York. I’m on the board; I write the newsletter; and I’m the webmaster. I didn’t create this site, but I totally changed it around as it used to be all frames. I decided that we needed a blog because it would help with web rankings and it would give us as an organization another way to show what consulting is all about. And of course I’m the writer. On this one, most of the articles are already written, as far out as the end of April. That’s because almost all the early articles come from the newsletters I put together, and all the articles are articles I wrote for the newsletter. Just to mention this, just adding the blog increased its Alexa rating 50% in less than 2 weeks.

Then we have The Food Doctor, the blog I created for one of my web clients. In November 2009 I introduced a page for his site called Nutritional Answers on this blog, and it got some publicity. The problem is that it was still a static page, which worked okay but wasn’t really going to get things done. So I took that page, created a blog, and put the articles on the blog instead. Because his answers are relatively short the posts are short, usually around 100 words, but as he gets into it I’m sure he’ll be expanding on his answers just a little bit. I will not be writing this blog, just posting whatever he gives me. But he’ll answer questions on nutrition if you have any.

Next there’s Kate’s Colorful World, another blog I created for another client. Her thing is basically talking about “color energy”, which to some might seem like a far out concept until you think about it a little bit. We all have our favorite color, we have heard of power colors, we won’t eat foods of certain colors, etc. She’s also going to be writing this one, so posts might be a bit sporadic initially, but I know she’ll be picking it up.

Then we have Debt Consolidation, which I’m one of the writers for. Actually, it turns out some other articles on this site are ones I wrote a long time ago when I didn’t know where they were going. I don’t know if I’m the only one who’s going to be writing it from this point on or whether I’ll be working with someone else, but I’m kind of managing it, the maintenance and such, so it’s fair for me to introduce it.

I think that’s enough. I’m sure some of you are saying “man, you’re really spreading yourself thin”. Not at all. Some I get paid for; some are fun; some were a one time thing. I’m keeping my hands in the pie, staying busy, having fun and making some money as well. All that and working on keeping up with all the other blogs as well. What a life, eh? Anyway, check out what you wish, and maybe leave a comment here and there; I’m sure they’ll appreciate it.

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Groundhog Day Your Way

Last week on my business blog I wrote a post called There’s Always A Chance To Start Again. The basic premise of that post was to say that no matter how many bad things happen in one’s life, you always have another chance to put it right, to start anew, and strive for better things. But I wondered a few days ago as to why one needs to wait until bad things are happening to start again.

I’ve never seen the movie Groundhog Day, but I know the premise. Basically the main character keeps reliving the same day over and over, Groundhog Day. Once he recognizes it he starts trying out all sorts of things, some crazy, some just plain stupid, but he doesn’t worry about it because he knows that when he wakes up again it will be Groundhog Day all over. Eventually he figures out that he needs to get on the straight and narrow and starts working his way towards things that will have a more positive effect on his life, even if it’s the same day all the time, because though no one else notices it, he starts growing within himself.

Life can be a lot like that if most of us give it a chance. I look at my life, for instance, and see how I’ve transformed myself many times over, and how I work on learning more and more because I know that every day really isn’t the same day, even if many other people live like it is. I see so many things as “today’s adventure” and I try to chronicle those things. Sometimes I end up writing about them, while other times I just let it roll around in my head to see if there was a lesson in there somewhere.

Where have I gone? I used to write music and now I write blogs and other items of nonfiction. I used to only read biographies, autobiographies, history and books on science and suddenly I’ve discovered the world of fiction, detective stories, Harry Potter, science fiction. I’ve been in health care for over 25 years, yet these days I’m as apt to work on social media and, of course, blogging.

I often wonder what the heck I’ll be doing 4 or 5 years from now that’ll be any different than what I’m doing now. I hope I’ve progressed in some fashion, but at least I know there will be something new going on.

Lately I’ve written about how blogging isn’t easy and how social media is a process. I needed to add something to the mix; actually, two somethings. One, as long as you can find a way to have fun with it, instead of making it a chore, it doesn’t matter if it’s hard or easy. You’ll at least love what you’re doing. And two, if you know what it is you hope to eventually be doing, then the process of getting there isn’t so bad at all because as you push forward you’ll start to see the light at the end of the tunnel.

Or in this case the shadow that the light creates, because we all know that Punxsutawney Phil is seeing that shadow today, and we’re having six more weeks of winter. Where I live, that actually means we’ll have a spring, since our winters have a nasty habit of lasting into April, sometimes into May. Talk about your extended Groundhog Days! 😉

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My Top 5 Firefox Add-Ons

Suffice it to say, Firefox is my favorite browser. True, there are times when stuff acts up and I’m a little irked. Then again, what works perfectly all the time, right?

The best thing I love about Firefox is how you can customize it to do so many things for you. You can set it up to track stuff for you. You can set it up to connect with social media sites. You can set it up so you can change both the look of the browser and certain websites you visit. There’s just so much, thousands of things, that I decided to mention my top 5 here. One quick warning, though. Like people tell you with your blog, the more add-ons you activate, the slower your browser might run. If you have enough RAM, or run fewer than 15 add-ons, you’re probably good.

1. Adblock Plus – this is probably their most popular add-on, and with good reason. It blocks all types of ads, which is a great thing. Of course it’s not perfect. For instance, it blocks pop-up ads on news websites, but it can’t block those “subscribe” pop-ins you see on some blogs. It blocks Google Adsense ads unless you decide you want to see them. Since I visit lots of blogs sometimes I want to see what people are doing in case I want to try something. This one is a must have.

2. Stylish – I wrote about Stylish two years ago on this blog, so I’m not going to say much about it again except to say that right now what you see below is what my Wikipedia page looks like:

3. Rank Checker – This is a good plugin if you want to see where your website or other websites rank for search terms on the search engines Google, Yahoo or Bing. It’s great because you can add multiple search terms for one website and you can add multiple websites into one search as wel.

4. Greasemonkey – I’ve mentioned Greasemonkey before, but haven’t written a post about it so I’ll talk about it again here. This one lets you add code that other people have created that allows you to do things on websites that they might not want you to do. For instance, I can download any YouTube video I want to via a script I found. Also, many ads on Facebook are blocked, and many images will automatically pop up larger. It’s a great compliment to Stylish.

5. MultirowBookmarksToolbar – I don’t know why they didn’t separate the words, but I love this one as well. I had a lot of bookmarks, yet I only had the one row. That meant I had to keep clicking on this little arrow that was hard to see so I could see all the bookmarks that I wanted easier access to. With this addon it created 3 toolbar rows, though on the last one I only had 5 bookmarks and decided to trim a few out to get it down to 2 rows. Of course it works best if you have a monitor that has a lot of real estate, and since I have a 22″ widescreen it’s perfect.

And there you are. If you’re using Firefox do you have any favorites?

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