Tribute To The Horne

Lena Horne passed away Sunday night at age 92. That was one woman that most of us thought would never age at all. Even in her early 70’s she was stunning, and you wouldn’t have believe she was a day over 35 or 40.

That woman could sing. I don’t know anyone who ever heard Lena Horne who didn’t think she could sing. She was super good looking also; absolutely fabulous woman. Could she act? Well, that’s questionable, but she never really got a chance to do it.

She was classy and had pride. She refused to allow anyone to identify her as anything other than being black, and that was a big deal back in the day. Many early black baseball players used to be identified as Latino so they wouldn’t have to deal with as much racism as if they were straight up black. Lena Horne wasn’t having it, so it ended up limiting the movies she was in. Early civil rights activism killed many a career; she didn’t care, and that was another diamond in her favor.

This is a mini-tribute to the “Horne”, as she was sometimes known. I hope you enjoy these videos, which I also hope showcases just how talented she was.

Stormy Weather

You’d Better Love Me

If You Believe

The Incomparable Lena Horne

Price – $6.99

The Myth Of Link Building

Almost every SEO article you read talks about the importance of link building. They say that you have to create organic ways of getting people to link to you to build your prominence.

Chain Link

They say if you can get one way links that you’ll be in a much better position than trading links. Even Google said that they base their rankings, invalid as they are, on the number of people who link to you without your linking back to them.

What’s happened because of all this talk? I keep getting people writing me and wanting to link to many of my websites, including my business websites. They look at the PR (page rank) on those sites, which is pretty good, and think that by offering me the “opportunity” to trade links with them that it will work out great for me. They may even look at the Alexa rank, which is almost always better than theirs, even if they have high PR (that’s one reason why I question PR) and think they can snow me.

There are many myths that are related to link building. Many of the ideas people come up with don’t work. Some things people believe about link building aren’t true either. Let’s look at some of these things.

1. Link building will automatically boost your site’s prominence. That’s not quite true, although it is partially true. There’s this thing called relationship link building. That means if you link to a page on pink elephants and your blog or website is about quantum physics, you’re not going to get much bounce from that. Whereas if you link to a page that’s related to yours, you’ll get some benefit out of it.

Actually, sometimes linking to a site that doesn’t have much to do with your topic, but helps highlight something you want to be known for, is beneficial to you. For instance, on my business site, I tell people what I do, which works pretty well. However, I also wanted people to know I was based in Syracuse. So I linked to Syracuse and highlighted it, and if one looks me up and adds Syracuse I come up pretty high on the list as well.

2. All related links to your page are going to boost your site’s prominence. You’d think this would be true, but in actuality it’s not always true. I don’t know if you’ve ever gotten one of these requests from someone. Every once in awhile the subject on another site or blog seems like it might be a good fit. That is, until you take a good look at that site. Try to see if you can find the page they’re telling you they’re going to put you on from the main page. Most of the time you can’t because what they’ve done is thrown in a page that doesn’t link to any of their other pages, but is on their site. You don’t get any benefit from that at all; that’s one of those one-way link tricks that benefits them, and it’s sneaky.

3. If I don’t get enough external links, I’m not going to have any good rankings at all. That’s not true, and I’ll give you the perfect example. I’ve mentioned it before, but who’s checked out W3C? That stands for the World Wide Web Consortium, and they’re the folks who pretty much create and monitor the standards for how the web is supposed to work, including coding. They have almost no external links at all; pretty much everything they do is internal.

They’re the masters at internal linking, and the best example for the rest of us. When it comes to page rank, their main page is 10/10. Their Alexa rank, as of when I wrote this, is 479. It’s in looking at that page that I knew that internal linking was the way to go, which is why I often link to my own content on this blog. A few people use a WordPress plugin to do it, but I’d rather do it myself. This way I can bring up some very old posts or newer posts, and hopefully it’ll be more relevant if I do it myself than if software does it. Maybe not, though; sometimes you just have to get a little silly.

Link building is a big deal, but not in the way you might think it is. I’d start off working through your internal linking first, because it’s the main thing you can control. If you still feel the need to do backlink building, at least do it intelligently and ethically.

Coach Wooden’s Pyramid of Success: Building Blocks for a Better Life

Price – $8.61

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Sunday Question – Can You Name 5 Things To Thank Your Mother For?

Happy Mother’s Day to all the mothers out there. All of us had mothers of some type, and most of us, at least I hope, had a pretty good relationship with our mothers. I have to say that my relationship with my mother, respectively, was very good. She was both tough and lenient. I got the “pig sty” comment often, as well as how I must be the worst child in the world here and there, but then once we were outside the house she’d tell people all these good things I did and accepted a lot of comments from other parents as to how good I was (yup, I had everyone snowed), so I knew she was just doing her job. In our day, parents weren’t necessarily supposed to be your friends.

Today my mother is a lot funnier than she ever was when I was a kid, and has persevered in the time that my dad has been gone. She takes care of my grandmother, who just turned 89, and has learned to be pretty self sufficient, all things considered. So, it behooves me to think of 5 things I can thank her for over all these 50 years of mind, which won’t be hard for me to do, and thus here they are:

1. I thank you for giving birth to me.

2. I thank you for protecting me while we lived in Kansas City.

3. I thank you for all the things you’ve bought me and given me throughout all these years, especially since after age 12 I’ve never asked for anything.

4. I thank you for talking to me that one night when I was really disturbed by an event that someone else set up that could have gotten me hurt pretty badly without my knowing it was coming.

5. I thank you for talking to me while we both got through the grief of Dad being gone, even if I didn’t take your advice to go get counseling, stubborn guy that I am.

There, that wasn’t so hard. I hope y’all can come up with your own list of at least 5; there could have been so many more, but after all, this is only a blog. 😉 And, if your mom is there reading this with you, both of you sit for about 5 minutes and enjoy Buddy Hackett as most of you have never seen him, singing and dancing to the song Shipoopi from Music Man:

Mother’s Day

Price – $24.68

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Facebook Says “Privacy? Pffbt!”

All the talk lately has been about Facebook, and with good reason. With just a few strokes and almost no real notification, Facebook has pretty much said none of us deserve privacy anymore.

Moments Of Privacy

Luckily, I was alerted to the first thing that they were going to do, which was releasing all of our information to their marketers. I even got a fix from one of my friends, which I posted as a comment, but now I’ll post here:

On the first one, go to your account. Under Privacy Settings for Applications, if you click there, you’ll see “Instant Personalization.” Unclick the box and you’re all set; supposedly.

At the time I thought that was that, but nope. The next thing I knew, I was on the site doing something else when this window pops up, telling me that I get to select which of my interests I want to link to some big pages that they were putting together. I didn’t think much about it, but selected two items and went about my business. It wasn’t until I read a post on a blog called Cre8pc Usability & Holistic SEO titled Facebook Removes Profile Choices (Kim must be big time; even Matt Cutts commented on this one lol) that I had to go back and see that indeed they had removed everything I had put onto that site 2 years ago that I said I liked except for the two I kept, one of which went to a fairly nonexistent page. That irked me so I went in and removed the other two, which wasn’t easy to figure out but I finally got it done.

At the same time they were doing that, they were creating community profiles for everyone to link to as well. I live in Liverpool NY, and they popped something up there for me, as well as where I went to college, the industries I listed on my business, where I went to school, etc. I only hooked up with one of those and canceled the rest, but to date at least they haven’t deleted any of my business information.

We might also end up having to watch out for some of our photos being used for purposes outside of our posting them just for our friends to see. That’s one of the rumors that’s going around, and based on everything else I’ve seen, I don’t doubt that could come. So, for those of you who have embarrassing images that you thought only your closest friends might ever see, you might want to think about whether you want to keep them on the site or not.

To say I’m disgruntled would be to minimize my feelings. To say I’m at the point that Dan of is at, which he expressed in his post titled Top Ten Reasons You Should Quit Facebook is would be overstating things a bit. At this point I still get more benefit out of Facebook than how much they’re irritating me, but it’s getting close to a point where it’ll be Sydney or the Bush (anyone who’s a long time Peanuts reader will understand that quote). The idea that we were all lured into something just to build up numbers so they could spring all of this on us bothers me, especially if it was always the plan. Facebook has almost turned into Google, since neither one believes that anyone should have any privacy whatsoever (I wonder if Sergey or or Larry will share their bank account numbers with me for a few days ), only Facebook got us to give it up voluntarily.

Although I’ve had some interesting conversations with my buddy Blog Bloke over his post Privacy and Security in a Social Media World, I have to admit that he’s got it right on many aspects of what’s going on now. Not that I ever thought he was totally wrong; after all, Google has shown that it has the power to segregate whomever they decide they don’t like for whatever reason they don’t like (such as taking away my page rank), which destroys the aura of links and activity being the only determinant as to how well a person’s website is doing on the internet. It’s really just more of a warning to us all that Pandora’s Box is open, and none of that stuff is ever going back in.

For his part in this, Zuckerberg had this to say at f8: “It really has no privacy implications. I think this means people will be sharing less information when they don’t need to around the Web.” As Dr. Phil would say, “did someone write the word ‘stupid’ on my forehead?”

Decide now if you want to be online or not; it may be the only way you keep even a modicum of privacy in your life, because trust me, there’s a lot of information on almost everyone online already, whether you did anything or not.

Meanwhile, if you want to take a shot at protecting your information, check out the video below; if you’d rather read, follow this link to the Electronic Frontier Foundation site.

By the way, remember that tomorrow is Mother’s Day!

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Journal Writing For Personal And Business Reasons – Guest Post

I met Carolee Sperry at a local networking event where, unfortunately, it was just the two of us who showed up. As we talked, though, it seemed like we had a lot of things in common, especially blogging. Something else we have in common is the propensity to keep journals. I like logging what’s going on in both my personal and professional life, and it comes in handy when I need to go back to see what might have happened at a certain period in the past. I think that helps me with this blog in knowing where to find older posts to link to. Please enjoy her article here.

Have you ever kept a diary? Many people do. A diary is a way to keep track of daily events, the weather and perhaps a line or two about current events. A journal can be that and so much more.

Write Everything

A journal can be used to work through problems, make a life changing decision, heal relationships, help recognize patterns in our life and even discover the writer within. It can also be a friend in times of need.

They can vary- there are personal journals that not only serve as a diary but also use to work out personal issues that arise in their life.

Business journals help keep track of everything related to running a business. It’s an effective way to keep everything in one place, thus giving one the ability to look back and see what worked and what didn’t.

Other journal types could include, but are not limited to: medical journals, weight loss, parent/child journals, travel journals, dream journals, child discipline and more.

A journal can be anything from a high priced “journal- journal” from a stationary store or my favorite, the spiral notebook.

There are many journaling techniques that one can use to assisting them in working through problems. Even something as simple as “the unsent letter” can help one work through a challenge they may be having with a loved one, friend or co-worker.

Try it the next time you are upset with someone. Instead of saying something you may later regret, write a letter to the person.

Maximum effect seems to happen when the letter is written quickly- just “dumping the junk.” Don’t worry about grammar just get it out!

When you’re done, throw it out or burn it.

There are several other journaling techniques that can be used separately or in conjunction with the Unsent Letter.

To learn more about Journal Writing, and how it can help your personal or business life join my next class!

Carolee Sperry is a WAH (work at home) mom who homeschools her 12 year old daughter. She is also the coordinator of the Central New York Network Marketing group. You can check out her sites by going to Blogging4You, Advice for Work At Home, and Working In Jammies.

Global Crafts IVEPJ01-JOURNAL Handmade Paper Journal

Global Crafts Handmade Paper Journal

Price – $47.27

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