Post #701 – A Period Of Balance


Balance

Man, time certainly has flown. In almost exactly 4 months (actually, I’m writing this 5 days early so I actually beat 4 months), I have written my last 100 posts. From Post #601 to now, there has been some interesting changes, and some things I said I was going to get to that I haven’t gotten to. Oh well, let’s start off with some recaps.

First up, the topics I wrote on in the last 100 posts. I touched upon more topics this period than I ever have before 25 of them, and that means that the top 5 topics are going to show more balance that at any other period:

Blogging – 19

Personal – 13

Business – 10

Entertainment – 10

Social Media – 8

It’s the first time Social Media has made it into the top 5, but I think if I went back and classified some earlier posts that it would make an interesting resurgence, since I’d been writing about it but calling it something else.

Next, instead of going to my most popular posts first, I want to continue this theme of balance. Therefore, something new, just this once. It’s sometimes interesting to see where your traffic is coming from. If you looked at the numbers below on the pie chart that comes with Google Analytics, it looks almost perfectly balanced. Almost, that is; here are the actual numbers:

referring sites – 34.6%

search engines – 27.1%

direct traffic – 21.2%

other – 17.1%

I’ll tell you the truth, I have absolutely no idea what “other” refers to, but I’ll take what I can get.

Next, my post popular posts, and this time, the one in the lead is kind of freaking me out. You’ll see why when you look at the numbers:

Cleavage – Yeah, I’m Going There – 1,262

Getting Google Desktop To Index Thunderbird – 184

Top 100 Singers Of All Time – 143

Watch Out For Secret Shopper Scams – 109

Cuban Cars – 86

Every one of these posts are older posts; none of the new posts in the past 200 made the list. But look how far ahead that post on Cleavage is; wild! That Secret Shopper article is more than 2 years old; if this blog had Page Rank, that bad boy would probably be a 5! And the article on Google Desktop should be fading away as more people should have moved to new computers and should be on he 64-bit product by now. I’m stunned, to tell you the truth; just goes to show you never know what people are going to gravitate towards.

And finally, the posts with the most comments during this time period:

Sunday Question – Do You Take Care Of Your Physical Self? – 48

Cleavage – Yeah, I’m Going There – 44

Why Do You Revisit Some Blogs And Not Others? – 39

Are You A Lurker Or Participant In Life? – 39

My First Look At MS Office 2007 – 38

I didn’t change any of my marketing material over the past 4 months, but I did add the Facebook widget advertising my business page, and I added the badge to the right showing I’ve hooked up with Alliance P50 bloggers. Something I said I was going to do but didn’t do was create a widget that would highlight all the things I’ve specifically talked about as in a review, and I need to remember to add that. As I wrote that post about trust I was thinking that maybe I’ve built up enough trust in some people that the few things I’ve reviewed, as well as my little sales page (there next to me with the parrot), might get more visitors, and thus sales. Or not; we’ll see how it all goes.

And there we are. If things are going well, I’m at a hotel right now giving a presentation on customer service, which that sticky above is talking about. It will be down later this evening, as that event will be over, and I’m doubting there will be any last minute stragglers hoping to pop in on the webinar tomorrow. Anyway, here’s this update, and if I keep this pace up, we should see #800 come September, I guess.

LG 50PS11 50″ Plasma TV

Price – $989.99








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Figuring Out Who You Can Trust

My wife has this obsession with our roof. The problem first came to fruition during the worst rain storm the Syracuse area had in decades in 2002, when the entire area flooded. Our house was no different, and the roof didn’t handle things all that well; neither did the basement for that matter.

The issue with us was that when we bought the house, the realtor had recommended someone to do our roof for us, and we paid these guys $3,500. We had no idea what they did until later, and even now I’m not really sure what any of it means. This is the first real house I’ve ever lived in, so you can bet I’m not technically savvy.

We had to contact the attorney general to find this guy the first time, and he came back, did some kind of patch job, and fixed the ceiling in the master bedroom, doing a lousy job. A couple of years later we had another storm, not as bad as the first one, and it exposed a couple more spots, but by this time the guy and his partner was long gone. My wife took out a loan, we had some minor stuff done, and no more leaks in the house.

But we still have roof issues. She brought in one guy who did some roof work, but not the type of work I was expecting, and we probably paid him close to $8,000. We paid another guy $10,000, thinking he would take care of us because we knew him, and he did good work; only his work only covered one section of the house, which was about a quarter of the entire house. Nope, didn’t see that coming.

Over the past two years, we’ve had a bunch of people come to the house to give us estimates on what it might cost to get our roof taken care of. Last January, a guy came to the house to do some other work, took a look at the roof, and quoted us $18,000. Last summer another guy came with his wife, spent 3 hours with my wife (I didn’t want to be a part of it), and quoted a price of $29,500; we’re not quite that foolish anymore. We’ve had other people come by and never heard from them again; not a phone call, email regular letter, nothing; what the hey?

Last week we had two more guys come by to give us estimates. One guy said we needed so much work that he recommended a contractor to farm the job out to; that didn’t sound good. The second guy… well, maybe. He did his review, then came into the house, and I finally went out to sit in on the conversation. To be truthful, I’d never sat in on any of the other conversations because I always had a bad feeling about the people coming in to do the work, even the guy I knew.

His price; $8,800. He used a lot of terms I didn’t know, but my wife knew. Then he gave me a pamphlet which explained all the terms he was using; that was good. He said his company would guarantee the work for 30 years; that was nice. I asked him about the look of our roof, as it has a couple of places where it looks like it dips, and he said that had nothing to do with leakage and that it was common, and if that was a big deal then it would require a full reconstruction, which would get as high as $25,000, but that it wasn’t needed; I liked that answer also, and my wife said it was the first time anyone had ever said that.

Now, here’s the deal. At the end of the day, I still had to ask myself if I trusted him. With the wide array of prices, does the 30 year guarantee make one more trustworthy than the others? I can’t even say if the company is well known or not; I don’t know any roofing companies to say if they’ve been around a long time (okay, I know one, but I also know that one company is fairly steep, since they did the guy’s roof across the street, and they had to fix it 3 times before they got it right).

It’s the question I ask myself in wondering why I don’t have more sales on some of my other pages, or even here. Heck, my workshop next week doesn’t have as many people coming as I’d have liked, and I wonder if it’s a matter of trust, recognition, or just that people aren’t as interested in the topics as they seemed to indicate when we did our survey. I wonder if most of us don’t ask that question enough when we’re marketing to the masses. In today’s online world, where each of us has lots of people we’re competing with in some fashion, is there a way we can find to show that we’re trustworthy enough so that we might make more online sales?

Something to think about as you get on with your day.

Buy framed art at Imagekind

My Top 10 Fictional Characters

This post I get to blame on my internet friend Mike CJ, who wrote a post called Why You Should Use Fictional Characters As Your Role Models. Some folks know that I patterned my life after some of the values of certain characters, while others I just like for whatever reason.

Snoopy on his doghouse

Anyway, since y’all know how I feel about commenting on Disqus blogs, and the fact that I’ve now been inspired to write a longer post based on what Mike came up with, here are my top 10 fictional characters, in order of favoritism; let’s see you try that one Mike! And folks, no images; not in the mood to deal with copyright issues and the like. Doesn’t mean I won’t have product links, though. 🙂

10. Harry Potter – Some people consider this a kid’s story, but how many of you would be ready to step up to the plate if you were told that you and the most evil and dangerous person in known history couldn’t live together on the same planet, and one of you had to die. Take that information and put it into a 16 year old’s mind and you have the makings of either the most scared kid you’ve ever met or the bravest kid you’ve ever heard of. That Harry Potter chose to be helpful and kind while having his life attacked many times a year since he turned 10 and still persevered is enough to admire, and a lesson to us all that being good or evil is a choice, not a destiny.

9. Foghorn Leghorn – The “Big Chicken”, as he’s normally called by most people, was my dad’s favorite Warner Brother’s character, and became one of mine as well. Truthfully, he has no redeeming value; he’s just funny as sin. If I told you what my college roommate and I used to do on a consistent basis based on something he always did, you’d think we should have been institutionalized.

8. Captain Kirk – Being one of the few, apparently, who actually enjoyed the Enterprise series, one of the things lacking in the main character, who I still liked, was that he wasn’t enough like Captain Kirk. He had all the attributes of a gunslinger and the brains to know that he couldn’t just shoot first and ask questions later. My man crush was sealed when, in the second movie, he proclaimed “I don’t believe in the no-win scenario.” I always believe that we all have the ability to achieve more and better things, no matter what our current circumstances are, and I got it from Captain Kirk.

7. Superman – I don’t know what Superman means to anyone today, but back in the day, who didn’t want to be Superman? He had everything you could ask for; invincibility, x-ray vision, could see through walls, fly in outer space, fly in the first place, super hearing, on and on and on. He could exhibit every superpower that every other superhero had except invisibility. And with all that power, he decided to live for “truth, justice, and the American way.” Okay, it was a nice dream, but it teaches us all that with great power comes great responsibility, as well as the fact that all sorts of folks will come after you if you happen to be top dog.

6. Snoopy – Speaking of top dogs, who in their right mind doesn’t love Snoopy? Today’s kids might be missing out, but Snoopy was the first Renaissance dog. He was a writer, pilot, tennis pro, hit 714 home runs the day after Hank Aaron broke the record, he can do animal impressions, do both disco and ballroom dancing, brought us Joe Cool, is a star hockey player, and sleeps outside the box, so to speak. He’s a man’s dog, independent and savvy, and I have a Snoopy doll, a Snoopy on my key chain, and a key with a Snoopy cartoon on it; always brings me peace. Snoopy proves if you dare to dream, you never know what you can become.

5. Bugs Bunny – The number one Warner Brothers character of all time, more cartoons than any other character in history; that’s saying something. He even has a star on the Walk of Fame. My thing about Bugs Bunny is that he wasn’t the biggest most of the time, but he’d take a whipping and come back for more, eventually overcoming every obstacle thrown at him. Had a lot of talent as well. I learned from Bugs Bunny that you don’t back down to bullies or any other problems in life; you come back stronger and persistently until you persevere.

4.
“[Luke:] I can’t believe it.
[Yoda:] That is why you fail.”

“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

“No! Try not. Do, or do not. There is no try.”

Yoda has wisdom and power and he’s less than 3 feet tall; there are no obstacles that can’t be overcome if you trust in your own self.

3. Kermit the Frog – Even though he’s a frog, Kermit is “every man” and “every woman”. In other words, he’s a frog with a dream and a belief in that dream, and no matter what he’s going to go out there and get it, no matter what form it takes. He’s been a news reporter, a dancer, a singer, an author, and a TV show emcee. He’s traveled the world basically just being himself. And he’s the muppet that every other muppet wants to be and wants to follow. Once again, a lot of power with a lot of responsibility, yet he always does the right thing.

2. Captain Picard – It took me probably half the first season of Next Generation to fully start appreciating Captain Picard, but once I did he was the guy I wanted to see prominent in every show. In an odd way he was the anti-Kirk; not as tall or as good looking, certainly not as athletic or brash. But he was dignified and a thinker, and not afraid to get into it when necessary. He was older than Kirk was, which meant he sent the younger first officer into the fray most of the time. But the truth is that true leadership doesn’t always have to be in the forefront. True leadership helps others attain the highest level in doing what it is they have to do for the team, and sends them out knowing that they’re going to ultimately do their best. He was the closest human to ever think like a Vulcan, as he was told many times; that was a pretty nice compliment in my book.

1. Mr Spock – My favorite character of all time, the man I owe for helping me get through the last 2 1/2 years of college. I used to have a quick temper, and I think that was the one feature that kept people from getting close to me. One day I came across this thought about logic, said my anger was illogical because it wasn’t aimed at anything except my own mind, and changed in an instant, based on my beliefs about Mr. Spock. Thing is, he wasn’t perfect, and I certainly wasn’t going to be, but I was a drastically better person, and I think the loyalty of many long time friends proved I became something much better than I was. As I’m working my way through the book The Ethics of Star Trek, I’m reminded again just how much the character of Mr. Spock has meant to my life.

Okay, I’m done, and I had fun. What are your comments, and who are your favorites, and why? And let’s thank Mike for the idea. 

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Charging For Advertising

In my last post I talked about how, suddenly it seems that my word is gold in some fashion, at least for my other two blogs anyway. Well, what’s also now happening is that I’m getting a lot of requests to put some kind of advertising on the main page of my finance blog, Top Finance Blog. This has presented somewhat of a conundrum, so I thought I’d express my thoughts in public here, in case someone wanted to jump in and offer alternative advice. You might have to take a quick look over there to offer advice on this.

First, I’m now hesitant to allow any text advertising on the blog. It’s not because I had it on this blog and it lost its page rank. It’s mainly because even back then on this blog it seemed out of place. I mean, I have other text links, but they’re associated with the blog itself or my own businesses. I consider a blogroll as being associated with the blog. The text link, though; I personally can’t figure out how it fits into the scheme of things, and I don’t want to go that route at all.

That means, second (I always figure there should be a “second” if there’s a “first”), the only thing left is a banner ad of some type. I don’t have a problem with a banner ad, because those I already have on the blog. I’m telling everyone that the largest it can be is 200×200, since that fits a side panel; I don’t see myself popping anyone else’s 468×68 banner ad into any of those posts, and I’m only running that type of ad at the top of each individual post through Commission Junction.

What I’ve been offering is to run banner ads at $10 a month. One guy said it was too high, others haven’t commented yet. I don’t think it’s too high at all; matter of fact, I’m wondering if it’s kind of low. I’ve also said the banner ads would be nofollow; I don’t think they like that either, but that’s my prerogative, right?

At the same time, though I’ve made the offer, I’d also have to figure out where I’d put it. Too high and it messes up the seemingly balanced site if people go from the main page to one of the articles. Too low and the advertiser might feel like they’re not getting their money’s worth, no matter what I charge.

Also, there’s the thing about relevance and location. I have a lot of UK companies wanting to advertise on the site, but I’ve stuck with American only. My thought is that most of my readers of that blog are from the United States, and I don’t want to intentionally be sending them to the UK for something they might want, then find out they can’t use it here. And relevance to finance is important as well; I’ve outright turned down products such as medical equipment because it’s not a medical blog of any sort, even if I do comment on medical finances and, of course, health care reform.

What are your thoughts on this issue? Am I being too tough or too lenient, and would you care about text ads, relevance, or location?

Desert Biodome






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