More Promoting And Marketing

Writing a blog is pretty much like doing your own marketing and advertising. I say kind of because if one is always blatantly selling, some people eventually get turned off or just tune out, and suddenly you’re only writing to and for yourself. Whereas I always believe most of us should be writing for ourselves anyway, because we love to write, in the long run we write because we’d love people to read what we have to say, possibly buy something from us, or hire us to do other things for them.

November is going to be my month for figuring out how to better market myself, to make myself famous, if you will. I don’t want to be infamous because that might mean I’m either going to jail or getting bad press in the news; nope, that just won’t do. To that end, I’ve submitted myself for two interviews. The first one was posted on Saturday for me, but November 1st for him, that being on Ramana’s Musings. This was definitely something different, as we talked a lot about my diabetes and how it possibly affects me. I’d never been asked that before, and I’m always glad to share and spread the word about how bad diabetes can be.

The second interview isn’t out yet, so I’m not going to give that one away, but it’s another great opportunity to share my thoughts with people, being presented to an audience that might never have heard of me. And there’s plenty of those people, that’s for sure.

One thing I’ve been lucky for is to become kind of a regular participant in the interviews of Beverly Mahone, who does an online radio show every Sunday at 7PM called Passions, mainly geared towards women and social media, but really about social media, baby boomers, and anyone else who wants to glean some information. It’s not always just me, like it was when I spoke to her on reinventing oneself, but that’s okay because if it was always about me then it wouldn’t be a special thing, now would it?

I’ve talked about being able to get positive publicity through interviews, which is cool, but marketing oneself takes a bit more than that. I’ve thought about making a push for more Twitter subscribers, but that seems smarmy in light of the fact that there are all these people who keep pushing these products about gaining more Twitter subscribers, some even lying (yeah, I said it) by saying you could average 500 new subscribers a day. Trust me, only if you’re a celebrity is that going to happen.

Anyway, thinking about better ways to market myself, and my affiliate products, is going to be the thrust of November for me. I’m not promising this will be the only time I talk about my blog writing services, one of many I can provide folks, but it’ll be the only time I mention it this week; how’s that for a promise? 🙂 And I’m not going to advertise most of the services that I provide in my main business here either, because the two don’t really cross over all that well with each other. I will, however, talk about my services as a business and executive coach, as well as share resources to find other coaches who might be more suited for what someone might be looking for, because I really do believe coaching can work wonders for anyone looking to make positive changes in their lives, business or personal.

That’s that for now. You’ve all been warned. 😉 Marketing, promoting, here we come!


October Income Report – It Is What It Is

Well, the numbers are in for October, and I can’t say they’re all that pretty. I didn’t do a lot of marketing in October, though; not that I ever do all that much really. But as we rush towards Christmas now, I’m going to see if I can spark some things up in some fashion. Without further ado, here’s the modest numbers:

Adsense – $63.57
Commission Junction – $6.49
Infolinks – .46
Voxant Newsroom – .01
Grand Total – $70.53

And there you go. Nothing spectacular, but a little weird. Adsense was off drastically, and it seemed like there were days in a row when I earned nothing, which hadn’t happened before. But that’s not bad, so I’ll run with it. Also, that Voxant Newsroom thing made its first pitiful money, but at least now I know I will earn something if people click on it. This is actually a video thing on my finance blog, something I picked up from Sire, that I have set to play financial news headlines if someone decides to take a few moments to catch the news. If they do, I get paid for it. It actually has lots of different video things you can select from; I just decided not to put it on this blog because there’s already so much here. If you’d like to see what I mean, go to Top Finance Blog.

There were a few of changes I made this month which may have affected the numbers here, or not. One is that I finally came up with my own comment policy, which basically is that people have to leave me a real name or nickname that I can call them rather than keywords names, otherwise I’ll edit the name to an initial. Some folks are still missing that one, and if there’s no name in their email address I respond to them with the letter only. If you check out the comment policy, I link to the post that explains why I went that direction.

Also, now above every individual post, I’d added a Commission Junction rotating banner, which means if you visited the same post multiple times you’d see multiple ads. What that’s going to do for me is allow me to now add some banner ads from some of my other advertisers to this page, to hopefully promote some of those advertisers here. I recognize that I push CJ products more often than all the others because it’s just so easy to access, but there are quality names and products from some of the other sites as well, so I just need to get to them. One of these days I’m going to list all the affiliates I belong to, just to show you how spread out I am. I know, someone’s going to say I should concentrate on just one affiliate to see where that will get me. I think I’ve done that, in a way, since CJ probably accounts for 90% or more of everything I have on all my sites.

And finally, I started underlining links that led to products in my posts, which in a way might look like Infolinks or Kontera, only I don’t have either of those on this blog anymore. I wrote about doing that in last months income report post. The gurus all say that their best sales come from text links; I’ve had none so far, but it’s still early.

And traffic overall for the month of October was down. Only my main business site and my anti-smoking site went up in traffic. Of course, once I discovered that I forgot to move the code on my business blog, which accounted for that number to drop drastically, I knew why that figure had fallen so much, so hopefully it’ll come back up to at least the average it was before.

Anyway, that’s the month. I’ve had a blast with my writing in October, and I expect to have even more fun in November.

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