An Interview With Jim Turner

I met Jim Turner on Twitter, just as I met the last person I interviewed, Diane Walker. He’s an internet marketer who’s done really well over the past 10 years, and since, for many folks, this is still a make money online blog at times, and because I’ve gotten to enjoy meeting Jim, I asked him to participate in my little interview series here. I hope you enjoy it; show him some love by commenting after you read what he has to say:

jim_turner-150

1. How long did it take you to make your first $10,000 via internet marketing?

That’s a pretty tough question to answer. My first attempts at marketing online were to attract my target market and begin building relationships. That s over 10 years ago, long before social networking was created. So, the money part was not at the top of my mind. But based upon the price of the item I was selling, a small marketing ebook, it could’ve been around 6 months.

2. When you first began, what kind of mistakes did you make that impeded you?

It was real popular to buy email addresses when I got started online back in 1998. So I wasted a lot of time with those purchased email addresses before I learned that it was best to build my own list through people who were interested in what I had to offer.

3. For someone brand new who has a product to sell, whether it’s their own or not, what are the first three steps they need to do to drive traffic to their product, or is that the most important thing to begin with in the first place?

Wow, I was ahead myself when I answered your first question. Creating sales should not be your primary goal from the beginning. In today’s climate, people are extremely skeptical. They’ve seen ALL the sales messages and angles. They are bombarded by sales messages throughout the day and night. So the first step should be to build relationships. The vast majority of the people I do business with are folks who I’ve become connected with online through social networking

4. What’s your general opinion on trying to make money selling affiliate products through companies like Clickbank, Commission Junction, etc?

It’s fine to have those as supplementary products and/or services. Many marketers have made a ton of money taking that route only. Those marketers are heavy into Pay Per Click advertising to drive traffic to your site. It can be done but just don’t think it’s a walk in the park!

5. Do you believe an autoresponder is important even for those who don’t have much traffic at the beginning?

Any targeted prospect you can capture is valuable, no matter if you’re a beginner or a veteran. The best time to start using an autoresponder is before you get a lot of subscribers.

6. Do you believe that most people have the opportunity to make good money via their blogs, or do you believe it’s best to have a website, then possibly direct traffic through a blog to the websites?

I view blogs as credibility enhancers. Unless you have a very unique niche it is extremely difficult to build heavy traffic volume to a blog. Use the blog to demonstrate your knowledge & expertise in the eyes of potential clients or business partners.

7. What do you think of programs like Jeff Paul’s Internet Millions that bring a lot of people into internet marketing that don’t really know what the internet is to begin with?

Not that familiar with his program. I’ve seen Jeff’s mail order programs before. Many times those programs are purchased by “dream chasers” and people looking to get something for nothing. There is a market segment out there who jumps on every ‘hot’ thing that comes onto the market. It’s a real market that has a need and if one can fill it – great!

8. Do you believe the market is getting too crowded, or is there room for everyone to make money online?

Have you ever seen a major intersection where you can find any and all kinds of fast food restaurants and other types of eateries? In those environments you have to distinguish yourself by doing something different than the other guys on the corner. Maybe you always get your customers order right the first time… or you don’t overcook the fries… or you make fresh coffee often. Your reputation will spread around and people will choose you over the other guys because they know what your special offering happens to be.

So you have to distinguish yourself from the crowd. There’s always room for a business that adds value at a higher level than the competition.

9. Take a moment for yourself; what are you working on now, or what would you like to promote?

During the last 18 months of marketing through social networking I picked up a lot of valuable experience. There is a method to the madness of social media marketing. I’ve put all my best practices into my social networking guide for home based business owners and entrepreneurs. It’s titled: “Social Networking: The 21st Century Way to Find New Clients!

10. Any final words of encouragement you’d like to give to my visitors?

I like to keep it simple. Start small and shoot for the stars. Do something in your business everyday of the week, month and year.

Thanks for the opportunity to share with your visitors and hopefully they have gained something from this short message. They can follow me on Twitter at on Facebook.

I thank Jim for taking the time to talk to us. I hope y’all enjoyed the interview as much as I did.
 

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The Secret

The other day, when I was saying there were no secrets in marketing, and there being way too much stuff that’s the same, I also happened to talk about this movie called The Secret, and said I was going to talk about it one of these days. Today’s the day.


 
The Secret came out in 2005, and I actually purchased my copy from Australia before it made it to America. I was in my big phase of self motivation, and had started out with a movie called What The Bleep, which was also a pretty motivating movie that starred Marlee Matlin. I had seen the early promotion for The Secret, and from the first sound, I was captured. Here’s the first 20 minutes or so from the movie:

Continue reading The Secret

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Creating Your Own Products; Let Me Talk About Mine

Something you hear many of the internet marketing gurus talking about is creating your own products, especially information products. Supposedly there’s this big market for almost anything that’s intellectual property, and big money can be made from these things.

Well, I’m about to somewhat challenge that view by talking about my own products that I’ve created. Some I’ve talked about here, while I haven’t talked about the others. So, I’m going to do that here, with links to where I might have talked about a product before, and then talk about the other things I have. Of course, within those other links is a link to my product.

First, for this crowd, is my book Using Your Website As A Marketing Tool, which is up there at the top left of this blog. Do you know how many people have actually visited the book from this blog? Four ever; period. That’s it. Now, to be slightly fair, the last time I actually promoted the book in full was in August, but come on, only four people ever, with all the visitors I have coming to this blog? All the people who say they’re interested in making money, all the people who have businesses with lousy websites, and I could only drive four people to that site? That’s pretty pathetic. What’s also pathetic is that for each of the times I’ve written about this book, I didn’t get a single comment on that post; I’m obviously a terrible marketer.

The second thing you see over there is for my webinar Social Media, SEO & Your Business in 90 Minutes. That post also didn’t get a single visit, and I’ve driven 3 people to check out the ad for the book from this blog. At least it’s newer than the other ebook, but still,… And, once again, no comment on this post, though I did get a couple of comments when I was talking about it before I actually did the webinar. Once again, created product, but lousy marketing I assume.

Next, look to the left there under the ad for 123Inkjets. This is my book Embrace The Lead, the one product I’m the most proud of. It was a labor of love, and I worked hard on completing it before my dad passed away. I was able to get 9 people from this blog to go look at it, but that’s not really great either. It has been my biggest selling product over the years, as I sell it in both electronic and soft cover form (I’ll even autograph a copy if asked). But I have to admit I’d have thought I’d make at least one sale from it off this blog, which has never happened. I have made a sale because of my Mitch’s Blog, which is my business blog, but not this one. And I’ve had two different squeeze pages for this book, but neither has generated all that much action ever, which is why it’s a muted looking page integrated into my business website format.

Below that is my CD series Keys To Leadership, and I’ve driven 7 people from this blog to check it out, even though it got some nice comments here. Seems people were more interested in what I had to say on the blog, which was a pretty funny story, than actually deciding it was worth taking the time to go see what the CDs were all about. You know, it makes me wonder just how many people actually even use the Listen button at the top of each blog post instead of having to read some of my longer posts. Okay, that was a sidebar thing; don’t answer it. Once again, it had one of those fancy squeeze pages that I later decided didn’t work, and integrated it back into my business website.

The last two products I haven’t really talked about here, but I will now. One is called the Mitchell Manager Training Program, and is a training program for new managers who want to gain some skills in things managers or supervisors need to know, but don’t have time for a lot of deep theory. It also has a portion that talks about stress and time management, as well as a brief lesson on budgeting. Sure, it’s still around 150 pages long, but I wrote it to be fairly easy to understand. Two weeks ago I made my first online sale, as it was only maybe 4 months ago I turned it into a digital product and began marketing it in that fashion. This one has never had a squeeze page; I’ve always marketed it basically through my business website. I haven’t put it on this blog because, frankly, I figured I’d be wasting my time. After all, it hasn’t lit a spark for any of my other products.

And finally, there’s my Mitchell Employee Evaluation Module, which has always been on its own squeeze page, though I’ve thought about pulling it back within the business site. It’s about 27 pages worth of information and sheets that will help managers evaluate their employees, as well as set up criteria to use in evaluating new employees. Once again, I’ve only made one digital sale of this product, and the buyer seemed to be happy with it. I knew this one would have no interest whatsoever on this site, which is why I haven’t marketed it here before now.

So, there’s six information products that I’ve created, and how are the sales? Lousy. How is my marketing? Obviously lousy. See, a big part of the piece says to try to find out what someone is interested in, then create something towards that interest. The other part of it is that, if you’re not interested in that, how the heck can you write about it? Some of these gurus aren’t interested and don’t care about stuff. They pay someone else to write it, someone else to help market it, and collect the profits. It works best when they’re already big names in selling something else; I doubt most of us could get away with that.

And why would we want to? What could be more dishonest than that? Matt Cutts was talking about that once with a website that advertised medical services that someone needed for their mother, but when asked for more information they couldn’t give it because the person knew nothing about the procedure; they had paid someone else to write it for them so they could put their name on it. How irritated would you be about something like that?

In any case, this post has a twofold purpose. One, to highlight all of the products I’ve created thus far; more are coming as I move along. And two, to show you that even creating your own products doesn’t guarantee success or interest. This doesn’t mean don’t create new things; it just means to temper your thoughts on how successful it might be once you put it out there.

Once again, there are no get rich quick schemes.



Ultra Diamonds

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How Do You Value?

Today I had to take my wife’s SUV to Goodyear for an evaluation of her car battery. Turned out she needed a new one, and when the guy told me $190, I was in shock. He said that Hyundai’s used a particular kind of battery that was powerful, but cost more. Nothing I could do but go ahead and pay it.

At the same time, I happened to look up on the wall and saw that service per hour is now $94 per hour, and that shocked me also. I think the last time I had service anywhere other than my dealership, it was around $60 an hour, and at the time I thought that was kind of high.

Today, however, I started thinking about this concept of value just a little bit more. I wondered why I thought $94 an hour to pay for people to fix my car, which I know nothing about, is too high. After all, for my main business service in health care, I charge at a minimum $150 an hour to do what I do. Some hospitals pay it willingly; others balk a bit at the price until they realize just how much money I’m going to make for them. When you balance $15,000 against the opportunity to make an extra $1 million a year in revenue, it has to eventually seem like a pretty good deal.

Yet, it doesn’t always pay well. I’ve had some big years, but this year, with worries about a potential health care plan, as well as reductions to Medicare and Medicaid, I haven’t worked in that industry all that much. The people who would hire me haven’t quite figured out how to value what I do against what their needs are. When you don’t have a lot of money, and you’re not sure of what someone else tells you are guaranteed results, it’s hard for you to determine just what value really is.

I’ve suffered at times with trying to figure out how to price items I’ve created, along with some of the services I provide. Last week, for instance, I sold my very first Mitchell Manager Training Program online for $39.99. That bad boy is around 150 pages long, and I’m selling it for less than $40. Last year when I was talking with Lynn Terry about my ebook above, Using Your Website As A Marketing Tool, which I sell for $20 based on her recommendation of how many pages are in it.

In a way, this question of value is what I was talking about in my last post about writers lying when talking about secrets. They’re not offering anything new, just saying the same exact thing someone else has said before most of the time. There’s no real value in that; it’s just a waste of our time.

There’s also this thing about how we value ourselves, and how we value others. Value isn’t always about money after all. On my business blog in June, I wrote about a lesson my dad gave me on a personal value issue, and how I was glad to have learned such a lesson even though I was over 40 years old. I’ve also written there on how some people have either positive or negative values, and get to decide which direction they want to go.

So, how do you value yourself? How do you value your time? How do you value the worth of others and what they have to offer to you? How do you value your own products, or services, or anything else you have to offer or sell or even write on your blogs? It’s something to think about as you’re deciding how you want to write your blog, how you want to market your products, and whether the products other people market just might be something you may feel you’ll get some kind of value from.

And it’s something I continually think about as I work on this thing called affiliate or internet marketing. I don’t have that particular answer myself.

The Secret Is There’s No Secrets

Back in March, I wrote kind of a rant post on people who keep writing these posts about driving massive traffic to one’s blog. In it, I griped that these people keep writing the same thing, almost to the point where I wondered if people are just copying what someone else says without putting any real thought into it.

Six months later, I’m still seeing the same kind of thing, only these days people are couching it within the phrase “The Secrets To…” or something like that.

I read a couple earlier today, knowing what I was going to see and was still irked by it. One talked about how to get more visitors to your blog. The other was about how to get free advertising to one’s blog. Both are the same exact things I’ve seen before; nothing new, and not even written all that originally. Like I said, it’s as if people are just copying it from someone else’s site.

Now, I’ll be a little bit fair. Maybe, to someone, this is all new information. It’s just hard to believe, after I’ve been doing this for so many years, that this is new stuff for all that many people, especially the people who are writing it. And, to be fair again, I guess the other problem is that there’s not really much new that anyone can really offer on most of these subjects.

I mean, really, what’s new that someone can come along with to help drive traffic to their blogs anyway? The only things I really haven’t seen much of is sending email to everyone in your email address book asking them to visit your blog, leave a comment, and invite others to stop by. That’s something I’ve done, but only when I feel I’ve written a post that deserves a bit of attention. I’ve never asked anyone to Digg or Delicious or anything else to my posts other than sharing them. I do have that little thing above the comments box where people can do it if they so choose, and I do appreciate it when it happens (though I’m not on Digg or Stumble Upon, so I always wonder how I get traffic from those two places).

The other thing is to try to do offline marketing to see if you can drive people to your blog. I’ve seen postcards sent out to get people to visit websites, but never a blog. I’m thinking the costs of doing it would be prohibitive; after all, those costs are prohibitive when you’re using that kind of marketing for other reasons to begin with.

So, like the myth of “You Can Make 100,000 A Day If You Buy This Program,” the myth of “The Secret Of” is just that; a myth. Now, this isn’t to be confused with something I talk about all the time, that being the movie The Secret, something I’ve mentioned often but never really written about; I’m going to have to get that done soon, probably on my other blog, as it talks about the Laws of Attraction, and I need to have it bringing more people to me than sending people elsewhere.

So, we’re agreed? No more belief in “secrets of” other than what I’ve put below?

The Secret



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