What Would You Buy?

What would you buy? A follow up question is “what would you buy from me”?

Let’s look at the first question for a minute. As y’all know, this is my internet marketing blog, and its main purpose, after just being an outlet where I can talk about whatever I feel like talking about, is to help me make money. Most marketing experts (I often wonder about the word “experts”, but that’s for another time) say that to understand buyers, you have to first understand what makes you buy.

So, let’s take a look at my buying patterns online. What makes me buy, or sign up, for things online? First, if I can get something online for a significantly lower price, I’ll buy online. Last week I purchased three HDMI cables from an online company for a total of $10 and change plus shipping (man, I wish they had an affiliate program). When I purchased a HDMI cable at the time I bought my blu-ray DVD player, the cable cost me $31, and that was their cheap cable. I’d say that was a significant savings.

I’ll buy something online that catches my mind’s eye and makes me say “man, I’ve got to have that”. As you know, at the end of each of these messages I either have some kind of banner ad or a product of some kind posted. I’ve actually bought a few of those products here and there, stuff I couldn’t find anywhere else without killing myself looking for it, and, well, that’s just not my style.

I’ll buy something online if I can only get it online. I wear Hush Puppies as my shoe of choice. I’ve been wearing Hush Puppies since 1967, the brush suede, and they’ve always treated my feet properly. I can’t find those shoes in any local stores anymore; they’re just not around. So I purchase my shoes online.

I’ll buy some ebooks online if they look like they’ll teach me something about internet marketing in some fashion. The two I’ve talked about most here are Adsense Secrets and Secret Google Tactics. I used to average $3 a month; now I’m averaging $50 a month. Those have worked well for me. And they didn’t cost much at the time; one cost $10, the other $27.

That’s another thing. I’ll buy something that’s not cost prohibitive. By that, I’m not buying an internet marketing course online for $900; just not happening. For me to spend that kind of money, I need to be able to touch it first, see it right in front of me, kick the tires, smell the upholstery,… wait, I changed genres there. Well, you know what I mean. I have spent as much as $200 for items online, but those were things I knew something about, that I’d seen elsewhere, and knew what I was getting.

So, I’ve identified what I’ll buy and why I’ll buy certain things online. Next, I’m supposed to put myself into the mind of potential buyers from me, based on my own triggers, and then determine what will compel people to buy from me. Frankly, that doesn’t translate well from my mind, which is probably why my internet marketing efforts aren’t all that successful; it probably explains the same thing for many of you also.

What’s the biggest problem in the United States today? The economy. People need jobs, or they need ways to figure out how to make money. I wrote about the book How To Make $100 A Day a few times, and I am an affiliate for this book. I bought this book a couple of years ago, and I did latch onto a couple of the items listed. I would have thought this book would have sold at least a couple of copies here and there; who couldn’t use some ideas on how to make $100 a day, right? And, the guy who put this book together, Willie Crawford, has made more than $400,000 off this book that sells for $27; heck, maybe everyone has it already. I mean, this book hits an emotional trigger if ever there was one.

Let me ask this question; what triggers you to buy something online. Heck, for that matter, if you never buy anything online, what repels you from doing so? If you were to want to buy something from me, or any other online marketer, what do you want to see from them? How would you like marketing to be presented to you so that you might at least consider clicking on it to see what it’s all about? Banner ads? Text ads? Personal products from the creator of the website or blog you’re visiting (by the way, you DID notice mine up there at the top left, right?)? More product reviews, non-paid (since I won’t do paid reviews), or testimonials? Hey, why not share; you might discover something about yourself that will help you to make money online, if you’re so inclined.

Or maybe you want more entertainment; how’s about some live Bruce Springsteen to close this out:


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January Statistics Report – Getting Better

Well, finally some better news. The economy of the country might be going down, but the economy of my online internet marketing has gone up. Can’t say I’m rich yet, but it’s going in the right direction, so that makes me happy.

Without further ado, my January cash total was $73.37. That’s the best month since I started keeping and reporting statistics on this blog, so I’ll take that, though I know I had one better month in the summer. This month, I’m going to give a full breakdown of not only those programs I made money from, but those I made nothing from. Here’s the list:

Commission Junction – 18 cents
Google Affiliate Network – 0
Clickbank – 0
Adsense – $55.16
Mining Gold – 0
Startup Rebel – 0
Shopping Ads – 0
Widget Bucks – 15 cents
Solutions Medical Billing – 0
Joel Comm – 0
TLA – $14.60
Kontera – 42 cents
TTZ – 25 cents
LinkXL – $2.50
J-V Network – 0
Share-A-Sale – 0
Chitika – 11 cents

This was my best month ever for Adsense, which pleases me, and I made most of it from my medical billing site, which I’ve talked about before. The rest of the earnings all came from this blog, which means it made $18.21 for the month. Not bad, but now it’s time to change some things around some more.

What am I going to do? Well, the first thing I’m going to do is remove Widget Bucks from this blog, and only use it on my other sites. Every once in awhile this site loads slower, and I think it’s that widget. So, I’ll lose that 15 cents from the blog; c’est la vie. I’m also finally giving up Mining Gold; that’s an affiliate program through Shawn Casey that I actually joined 3 years ago, and I’ve advertised it a few times on some of the posts on this blog, but no longer. I’m also not going to be wasting time advertising Startup Rebel anymore, as it’s pretty much a one trick pony. The same goes for Tweet My Blog, which I didn’t even mention here, because, well, I never got any money from the past when I know people signed up for it through me, and now I just don’t trust them. Outside of those two links, I’m done.

Next, about Clickbank. As you know, in the recommended products to the right there, four of the five items are from Clickbank. Well, I’ll be removing the one link that’s not them, which is for my marketing tool book (no link this time), because I’m going to be listing the book on the left side with my other products. Matter of fact, I’ll be moving my products up the left side more, since those are my creations, and one of the things most “true” internet marketers say is that you should promote your own products first before promoting other things. True, that’ll be my only product that’s related to the internet in any way, but products are products. And I’ll be creating more as I go along. Anyway, I’m going to search Clickbank and add one more product of theirs to my recommended products, then we’ll see where things go. I don’t think I’ve promoted Clickbank products all that well, or probably anything else; I need to work on that.

There is one thing I listed that most of you won’t know anything about. It’s the Solutions Medical Billing affiliate program. They only market medical billing books, and I’ve been marketing those books on my medical billing site only. It seems that, if you find a niche, most of the time you’ll be able to find an affiliate program specifically for it; neat, eh?

And there you go. Some of the other affiliate programs here I haven’t done all that much with, but there will be items rotating on this site as I give other things a try. The latest is a Shopping Ads 250×250 that you see there on the right after the recommended products. Hey, this is supposed to be my internet marketing blog; it’s time I started marketing better.

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