Is Control A Facade?

Today I’m flying back home, after finding that, when I got back to Reno, the CFO of the hospital I was consulting for had hired another consultant to take over what I’d been doing. The odd things are that I didn’t report to him, but someone else, and that person had sent an email out last week saying he was appreciative of the good job I was doing. Anyway, as a consultant, it’s the type of thing one has to deal with, so I get to come home and reload.

Gun Control
HELEN M BUSHE via Compfight

These types of situations always lead to many questions, and one of those questions that also applies to internet marketing and affiliate marketing and our blogs and websites is just how much control we really have over all of it. It sounds strange when one considers what it is many of us are trying to do with our blogs and websites, which is to generate some kind of income, because we’re the ones who build the websites, and we’re the ones who write the content for our blogs, and we’re the ones who select the items we want to market on our blogs. It all gives us this facade of control, but just how much control do we really have?

Let’s look at affiliates first.

The main two that I belong to are Commission Junction (which I dropped in October 2016) and Google Performance Network (which went away in 2013). Overall, they’re not bad, though I’m not making nearly the income I thought I would.

Since May I have lost many affiliates because New York state decided that online affiliate companies have to collect taxes from sales made by New York state affiliate marketers. I ranted about the taxes a few days later when I lost a few more affiliates. And then last month I lost even more affiliates for the same reason, just when I thought that time period had passed. Both CJ and GPN know that I’m from New York, so you’d think they would automatically disqualify me from some programs where their advertisers have informed them that they don’t want to work with New York marketers.

That’s not the only issue with affiliates. Lately there have been a number of affiliates through Commission Junction that are changing their payout schedules, as well as changing the marketing rules for how you’re allowed to advertise for them, and you can bet that none of it is in our favor. Some other affiliate types are discontinuing signing bonuses for new marketers, citing cash issues, which to me is an incorrect tactic in a negative market because those companies that did offer it also had a goals level that one had to attain in sales before they could collect on it. Frankly, it might have made more sense to raise that level for new affiliate marketers than what they’ve done, but it’s still proof of one more thing that’s out of our control.

I also believe my December report, which Ajith had indicated wasn’t very good, shows that as much as most of us work to attain high visit numbers to help generate some sort of income for not only our blogs but our websites, sometimes it requires some extraordinary effort that, though itey might seem it’s within our control, really isn’t. My little research project showed that it’s really not all that easy to figure out just what’s going to impress visitors, search engines, and advertisers, but that still doesn’t apply to making more sales.

Does this mean we give up and let anarchy take over? Not at all. It does mean that all of us need to think more about these types of things and be ready to alter our processes for maximum effect without too much effort that brings low returns. Heck, y’all have seen my goals, and I realize that to reach these goals, and my personal financial goals, I have a lot of work to do and a lot of thought to put into it.

What do you think of my reasoning, and how would you decide to progress where your effort equals your input?
 

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December Statistics Report – Everything

Last month I said that I was going to start giving my entire online profitability, not only the blog, because, well, truthfully, only reporting on the blog ends up being a bit depressing. So, I’m going to not only talk about the blog, but about my online income as well, since my overall goal is to make significant money online, and not only on the blog. Kind of a branching out for me, but hey, if Yan can talk about branching out, then so can I.

So, here we go. My total monthly online intake was $60.22. That’s down from November, but that’s okay because I noticed there wasn’t a lot of activity the last week due to the holidays. I was on a great pace, though. The blog income was $15.75, also down from last month. That might be incomplete, though, and I’ll get to why. I made $12 from Text Link Ads, 10 cents from Widget Bucks, 19 cents from Kontera, $3.00 from ScratchBack (thanks to Dennis and Sire), and 46 cents from Chitika. Link XL is the anomaly here, because it only has a report from November and nothing else, which is odd. I might have to reach out to John to find out what went wrong there, but most probably I didn’t make anything. Anyway, this tells me overall that I’m averaging about $500 a year online, which is more than enough to pay for my online expenses, so I’m seeing that as a positive. But, for those of you who saw my online goals for 2009, it means I have to increase that figure 4-fold. How will I do it? Not sure, but I’ve got a few ideas here and there.

Per Google Analytics, I had 992 visits to the blog this month, which is my first decrease in 10 months, and drastically so. My ISP also reported reduced numbers, down to 16,208. Very disappointing numbers, but the reduction explains why I made less income this month. However, since I still wrote 24 posts in the month of December, I think it starts to validate Peter Lee’s post about commenting on other blogs, since I didn’t get to visit as many blogs and make as many comments as I’m used to doing in December. I do believe now even more than before that there is a direct correlation between commenting on other blogs and the visits you get to your own blog.

It wasn’t all bad news, though. I did finally crack the Technorati top 100,000, hitting 96,562, although, as I check today, it’s done some weird readjustment and I’m now looking at 183,557; can one drop that far in less than a week? Especially when I’ve increased my authority and fans in the same time period? Well, it is what it is for the moment, but that’s really weird. I’d also hit a top number of RSS subscribers as of last week with 55, but today it’s down to 47; I guess I need to make sure to not miss as many days in a row, I suppose.

So, those are the numbers, fresh and honest. This is going to be a tough month because I’ve got some major travel coming up, but I’m going to see what I can do anyway.

Body Pillow Large New York Giants






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