Your Purpose In Writing

Recently I read a blog post that talked about how people writing for business should talk about solutions and not about themselves. I took a slightly different view with a post on this blog titled 5 Reasons Your Blog Is Definitely About You, No Matter What It’s Topic Is. He wasn’t totally wrong, and I’m not totally right, because things are never that cut and dry.

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My major point was that people who sell themselves and write blogs absolutely need to say more about themselves than those who writes blogs that sell products. In my case I obviously market services, but in his case he’s a very successful pool salesperson.

Our markets are drastically different. Whereas he can talk sales in general built around marketing products, I have to spend more time building up my presence by highlighting issues I feel are important, that helps to show what I know how to do. By the way, how am I doing? 🙂

The first thing everyone needs to figure out when they begin writing anything is what their purpose is. By that I mean you have to know if the reason is to help market you and what you do, or you and products you sell. In every case it’s marketing you, but the purpose might give you different ways to write about yourself.

In the case of the other blogger, how many stories could he write about himself and pools? However, couldn’t he write a bunch of stories about how he helped people solve issues with their pools, or how he helped them select a pool (actually, he did lol)? Couldn’t every sales person do that sort of thing?

What about those of us that market services? I could spend a lot of time here talking about industry theories of search engine optimization or blogging without mentioning anything I do or my thoughts on the matter, but you can get that sort of thing anywhere.

I figure that one of the things that helps people decide that I might be fun to work with, or that this might be an entertaining enough blog to check out more than once, is if I can add a bit of personality to whatever I write. I do that by trying to form my posts into little stories. After all, who doesn’t like a good story? And isn’t it nice when a good story has a happy ending?

Every person gets to decide what their purpose is, and then how they want to get it across. There’s no one way of doing anything; that’s the part where earlier I said I wasn’t totally right. My way might not work for everyone, and I acknowledge that. But you will have to write something at some point; how will you decide which way is best for you?

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4 comments on “Your Purpose In Writing

  • That is right Mitch. People love stories. Just the cut and dry MBA speak is boring. In fact that is my partner’s job. She takes the MBA speak and their mind scrambling graphs and charts and turns them into pictures and stories that people can easily understand. If someone can easily understand something, and it makes them feel good, it is easier to make a decision. That is how we get the big checks!
    Troy recently posted…#878 What is better than getting a check? Getting oversized checks!My Profile

    • Thanks Troy. I work in an industry with lots of jargon also, to the extent that different parts of the country refer to things with different words. Even as a consultant that’s confusing, so I have to work through the terminology and the stories to do what needs to get done, then tell them in my own words and stories my opinion. It always works best that way.

  • Brian Hawkins says:

    I believe you’re right Mitch, the answer is never cut and dry. Most writers, even amateurs that just blog like myself, understand the power of storytelling.

    Well, if we’re going to tell a story, it stands to reason we’re either somehow involved or have firsthand knowledge of the key players. Otherwise, how can our story be true?

    So businesses can serve themselves well by telling successful stories around their products and others have to bring it in a little closer to home.

    If I blow up my blog by doing something wrong, that story helps others from doing the same thing.

    If I learn a great traffic hack that doubled my subscription rate, I’m going to talk about the story behind the lesson. Otherwise, it’s just a boring tutorial that few are going to get through.

    Besides, I’m the most interesting guy I know. lol
    Brian Hawkins recently posted…Does Personalization Make Sense For Content Creation?My Profile

    • You are definitely an interesting guy Brian, which is why I interviewed you twice! lol Yes, stories with bad and good things are great stories if there’s something to be learned in the end. The ability to tell a story should be within all of us, but there are some people who are bad at it. It’s a skill they should learn if they hope to do well in business.


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