Last week I highlighted Wayne Sutton of Social Wayne on that week’s Black Web Friday post. Earlier that week Wayne had put out a shared circle on Google+ of nearly 400 black participants, including me, such that if any of us wanted to hook up with that circle we could, and then if we wanted to hook up with people in that circle individually we could do that as well. I thought it was a great idea and I know it had to take him a long time to put it together.

I hooked up to the circle, then started looking at some of the names and checking out profiles of many of the people. I stopped after about 25 people and was somewhat dismayed. That’s because out of the nearly 25 people, only 4 of them had completed profiles on G+. Some of them had links to their Twitter accounts or Facebook accounts, but no other information about them.

I thought that was a major waste of resources, and I didn’t even consider adding any of those people to my personal stream. I mean, how long can it take to fill in some business information, which I assumed was the reason they signed up for it, or to put a link to a website or blog and get some link love or publicity from it?

I have to admit that I’ve wondered about this sort of thing for awhile; why do people create accounts on social media sites and then never complete any information on them? This isn’t only an issue with G+; there are many people on LinkedIn, Facebook and Twitter that don’t put any information in either.

Now, Facebook I can kind of understand because people worry about the privacy aspect, and although it can be used for business many people don’t use it for that purpose. Facebook is really more for personal use, and if people just want to connect with their friends and nothing more, so be it.

Twitter and LinkedIn are another matter. Let’s talk LinkedIn first. It’s for business networking; there’s no other reason to sign up for an account. If you don’t want to network with other business people, then why are you there? No one wants to hook up with anyone that hasn’t completed their business profile, and if I don’t know who you are I’m not hooking up with any account that doesn’t have some kind of picture either.

Twitter is a duplicitous animal. I almost never reach out to anyone first on Twitter these days; it’s hard enough trying to get people I am connected with to talk to me. Twitter allows you to put a brief bit of information about yourself in your profile, but it also allows you not to put anything in.

If you’ve created an account only to talk to specific people, and you’re protecting your account, I can understand why you don’t put in any information. But if you write anything that looks like you’re in business, why don’t you have a link of some kind, and a legitimate one at that? What’s the purpose of cloaking your link? I’m not clicking on any cloaked links, and thus I’m not following you. And if you haven’t put any info in except a link, I’m probably not following you either. And sans image; nope, I’m moving on.

Here’s my point; nothing says you have to be on social media to begin with, but if you’re going to participate at least do the bare minimum of participation in whatever platform you’re creating an account on. Just like I say about people who create blogs and then abandon them, you look worse creating a profile and not doing anything with it than not creating one at all.

At least those are my thoughts; am I alone here? Come on, someone try to justify why you think this is a good thing to do.

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