You Can Run But You Can’t Hide From Social Media

My wife is in a very strange quandary. She’s thinking about selling one of her products online, after going to a women’s business meeting a couple of weeks ago. Her long term hope is to make enough money from it & another product she has so that she doesn’t have to travel for work anymore.

running from social media
Look at the baby lol

Her quandary is that she’s not on social media… sort of. I’ve mentioned her on this blog but rarely mentioned her name. A physician also created a LinkedIn profile for her without asking her permission, but he misspelled her name; that’s pretty funny.

Yet, every woman she talked to at the meeting, then a couple of subsequent meetings, said that she had to be on social media to make any real money, suggesting mainly a Facebook page.

This is making her very antsy, and she’s fighting it tooth and nail. In her zeal to stay away from it, she then send me this video:

I watched it, then said “he may not be on social media but with this video he’s on social media… and lots of people know his name. 🙂 He may not go back and watch it, but I’m betting he’s received email because of his video… on social media!

We started having the “conversation” about whether or not she should be on social media. She’s so reluctant that she actually gets animated and emotional when she starts thinking about it. She’s kind of technologically challenged, so the thought of having to keep up any type of online presence is freaking her out.

Although I’m a fan of social media (who almost quit social media in November), I’m also a pragmatist. I like to think things through and offer beliefs and thoughts instead of solving people’s problems. That way I can’t take the blame when they make their own decisions. lol

What I said to her, I’m ready to say to you, and it started out with this: “don’t do anything you don’t want to do, no matter what anyone else says.”

That’s paramount above anything else you do in life, not just on social media. Once you get that one through your head and are willing to accept it as a pretty good resolution, we get to move on to the next step.

In this case, I told her that there was nothing saying she had to go on social media, but if she did I’d disagree with the chorus of friendly supporters. In my opinion, very few people are actually killing it on Facebook with their products. Sure, there might be a sale here and there, but there’s probably better ways of getting it done.

Humunculus; not a product
but she made it

I also told her that LinkedIn wouldn’t be a good choice for her. It’s for business purposes but in this case she wasn’t going to find the type of market she was looking for. After all, LinkedIn is trying to become Facebook, and since I don’t believe Facebook is the way to go for her product then I have to extend it to LinkedIn.

Her product is quite visual; each item is one of a kind, and when women see it they go nuts. This means her product should be on a site that caters to visibility and sharing; that would be Pinterest. I’ll admit that I don’t know tons about it but I do know two things.

One, it’s visual, and people love to share their pins with others; hard to get better publicity than that.

Two… you don’t have to show your face or even your full name there. For that matter, you don’t have to write a ton of content either. All you really have to do is share your images… making them presentable of course, and maybe say a few words about them. And, in her case, she’s already on Pinterest because she loves going through a bunch of sites to find things she thinks she’d like to buy. Thus, she wouldn’t have to create a brand new account, just start posting some of her own images to generate interest.

After this bit of advice, I ended it with “However, if you’re not going to be comfortable with it, don’t do it. Find another way to do your business.” I really believe that because I hate when people start blogging when they have no intention of continuing beyond a few posts. If she hates adding pictures then how long will it last, which means possibly leaving up images of things she’s already sold (each item is one of a kind; no duplicates)? Wouldn’t that irk a lot of potential customers, and destroy sales?

I thought this was an important post to write and a good followup to last week’s post where I advocated that people tackle a challenge I’m doing this month on a different blog by writing a blog post a day to challenge themselves. Most of the comments were, truthfully, kind of whiny, and most others totally missed the point. Yet, no where in there did I say anyone “had” to do it or “should” do it; I’m not the boss of anyone!

The overwhelming majority of us are somewhere on social media, even if we’re not fully participating. The rest of us “out” some of those people, which includes family members, intentionally or not. Nothing says you have to participate; go do something else. Just realize you can’t totally hide; the internet is forever.

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14 comments on “You Can Run But You Can’t Hide From Social Media

  • Purushottam Thakur says:

    Two years ago, I had my hands tied behind my back telling the world, “I will not engage in this silly online networking.” But now, I realize how important social media is in this changing world of internet marketing. In the past 16 months, I have grown my social network from 0 people to almost 7500 on Facebook, Twitter, Pinterest,etc. The statistics go on and on. Social media is changing the way businesses are communicating.

    • Those are impressive numbers. I’m nowhere close to that, but I haven’t really tried to do it. Still, it’s hard for those people who say they’re not on social media to stay away because somehow they’re already there, so they might as well at least see what others might be saying about them.

  • Connecting to Social networking is like getting honey from it
    It is well said that if we are habitual of something,we would like to do it again and again till we are interested,that too the social media? I cant hide my self from social networking.its very appropriately written in this article that we can run from social media but we can’t hide from social media.
    Bharati Thakur recently posted…Integrating Art in Classroom & Ways of Effective Teaching TechniquesMy Profile

    • Habits are one thing, but other people adding you into social media is another. It’s better to know that someone’s mentioned you in social media because you can’t control what you don’t know.

  • Phil Luther says:

    Social media is important to a certain extent for SEO purposes, but really is not doing too much for the average small to medium size business unfortunately,

    • Actually Phil, it is for those who have figured it out. For instance, I know a couple of young ladies who did something remarkable, that I couldn’t do. They started taking pictures of themselves wearing fashionable clothing along with makeup and hair tips. It got both of them multiple bookings as stylists and cosmetologists because people flocked to their site locally (not here locally but where they live lol).

      There are a lot of people who are doing things like this wherever they live; it’s pretty amazing. Younger people have this figured out way better than folks like me. 🙂

  • Hello Mitch
    Great post informative and insightful. But I definitely have to agree with you Mitch it comes much easier for millennial because they grew up with alot of these platforms. I personally have had to learn hwhat to do and how to do it for Twitter and Pinterest where it might come naturally for others. Good luck to your wife and her products my lady breeds Maine coon cats and she’s killing it on the internet. I try social media out and just have fun with it.
    darrell harris recently posted…SwissCoin vs. Bitcoin The Honest ReviewMy Profile

    • Darrell, you know I had to go look those cats up, and they look like… cats! lol I only know Siamese cats by description because in general I’m not a cat fan, and I hate Siamese cats most of all (evil looking things; I probably have residual bad dreams because of Lady & the Tramp lol). Overall I took to social media fairly well since I’d never thought of it as such when I first got interested but these days I’ve stagnated with my favorites because I don’t have the time to bounce around trying lots of new things. Still, I’m pretty lucky since most people my age freak out at the concept. lol

  • This is exactly what I think. Social media brings to me many benefits, but in other way, it can be a dangerous weapon for anyone.

  • Hey Mitch,
    Good to be back buddy. Been away for a couple of months now 😉

    Thanks for using family experience to drive a point across to us.

    A friend of mine called in the past and said he wanted to quit FB and asked for how to delete his account. After really talking with him, I found out he had made up his mind. He ended up quitting.

    Few weeks later, I found him on FB again. I called and asked what happened. He said FB is just everywhere around him and he found it hard to stay away 😉

    In any case, I like what you told your wife … not to fall to external influences.

    Nice piece this weekend buddy 😉
    Enstine Muki recently posted…Want to Make More Money ? Do This Simple Crazy Thing Now!My Profile

    • Thanks Enstine; long time no see! 🙂 I think we all get comfortable with certain things we’ve started, like blogging, and then it’s hard to let it go. My wife’s lucky in her own way because she’s never tried it and isn’t hooked on it, but to think one can control it by not being on it is a false hope. Just this week she found another picture of her online that I didn’t put there because she was at a local event. Just goes to show how little control any of us have unless we do some of it ourselves.


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