You Can Run But You Can’t Hide From Social Media
Posted by Mitch Mitchell on Jan 23, 2017
My wife is in a very strange quandary. She’s thinking about selling one of her products online, after going to a women’s business meeting a couple of weeks ago. Her long term hope is to make enough money from it & another product she has so that she doesn’t have to travel for work anymore.
Her quandary is that she’s not on social media… sort of. I’ve mentioned her on this blog but rarely mentioned her name. A physician also created a LinkedIn profile for her without asking her permission, but he misspelled her name; that’s pretty funny.
Yet, every woman she talked to at the meeting, then a couple of subsequent meetings, said that she had to be on social media to make any real money, suggesting mainly a Facebook page.
This is making her very antsy, and she’s fighting it tooth and nail. In her zeal to stay away from it, she then send me this video:
I watched it, then said “he may not be on social media but with this video he’s on social media… and lots of people know his name. 🙂 He may not go back and watch it, but I’m betting he’s received email because of his video… on social media!
We started having the “conversation” about whether or not she should be on social media. She’s so reluctant that she actually gets animated and emotional when she starts thinking about it. She’s kind of technologically challenged, so the thought of having to keep up any type of online presence is freaking her out.
Although I’m a fan of social media (who almost quit social media in November), I’m also a pragmatist. I like to think things through and offer beliefs and thoughts instead of solving people’s problems. That way I can’t take the blame when they make their own decisions. lol
What I said to her, I’m ready to say to you, and it started out with this: “don’t do anything you don’t want to do, no matter what anyone else says.”
That’s paramount above anything else you do in life, not just on social media. Once you get that one through your head and are willing to accept it as a pretty good resolution, we get to move on to the next step.
In this case, I told her that there was nothing saying she had to go on social media, but if she did I’d disagree with the chorus of friendly supporters. In my opinion, very few people are actually killing it on Facebook with their products. Sure, there might be a sale here and there, but there’s probably better ways of getting it done.
but she made it
I also told her that LinkedIn wouldn’t be a good choice for her. It’s for business purposes but in this case she wasn’t going to find the type of market she was looking for. After all, LinkedIn is trying to become Facebook, and since I don’t believe Facebook is the way to go for her product then I have to extend it to LinkedIn.
Her product is quite visual; each item is one of a kind, and when women see it they go nuts. This means her product should be on a site that caters to visibility and sharing; that would be Pinterest. I’ll admit that I don’t know tons about it but I do know two things.
One, it’s visual, and people love to share their pins with others; hard to get better publicity than that.
Two… you don’t have to show your face or even your full name there. For that matter, you don’t have to write a ton of content either. All you really have to do is share your images… making them presentable of course, and maybe say a few words about them. And, in her case, she’s already on Pinterest because she loves going through a bunch of sites to find things she thinks she’d like to buy. Thus, she wouldn’t have to create a brand new account, just start posting some of her own images to generate interest.
After this bit of advice, I ended it with “However, if you’re not going to be comfortable with it, don’t do it. Find another way to do your business.” I really believe that because I hate when people start blogging when they have no intention of continuing beyond a few posts. If she hates adding pictures then how long will it last, which means possibly leaving up images of things she’s already sold (each item is one of a kind; no duplicates)? Wouldn’t that irk a lot of potential customers, and destroy sales?
I thought this was an important post to write and a good followup to last week’s post where I advocated that people tackle a challenge I’m doing this month on a different blog by writing a blog post a day to challenge themselves. Most of the comments were, truthfully, kind of whiny, and most others totally missed the point. Yet, no where in there did I say anyone “had” to do it or “should” do it; I’m not the boss of anyone!
The overwhelming majority of us are somewhere on social media, even if we’re not fully participating. The rest of us “out” some of those people, which includes family members, intentionally or not. Nothing says you have to participate; go do something else. Just realize you can’t totally hide; the internet is forever.